Print | Digital | Social | Lead Generation

Leverage a trusted voice to reach outdoor enthusiasts and adventure travelers through a multi-platform program.

Role of Channel:Awareness > Consideration > Conversion (digital)

Contact: LEAH WOODY

WHY BLUE RIDGE OUTDOORS?

• BRO reaches over 350,000 engaged readers.
• Free publication, distributed to more than locations monthly from Pennsylvania to Georgia.
• Integrated advertising including print, digital, native and email newsletter opportunities.
• BRO Audience:
  • Active adults ages 25-54
  • Median age 38
  • Average Household Income $96,000+
  • 64% are married.
  • 52% are married with children.

As of July 1, 2020: Digital Package extended with incremental Social Media opportunity.

PARTNER OFFER

PRINT ADS
~55% discount*

• $6,480 2-Page Spread
• $3,450 Full Page
• $2,150 Half Page
• $1,300 Quarter Page

*Additional 10% discount if you run in 4 issues. Commitment by 5/28/19.

DIGITAL PACKAGE
~35% discount

• $995 (available to 8 partners per month)
  • Native post (sponsored content for 1 week on home page)
  • Standard banner run-of-site (ROS) ad for 1 month (728×90, 300×250 or 300×600)
  • 1x Trail Post e-Newsletter

INCREMENTAL SOCIAL POST

• $175 opportunity for Digital Package participants
  • 1 sponsored post on BRO Facebook or Instagram

ADDED VALUE: LEAD GENERATION GIVEAWAY

• The “Virginia Destination Giveaway” will be offered in Fall 2020 and Spring 2021.**

**Partners must run in either the Fall or Spring Giveaway issue to secure “Virginia Destination Giveaway” leads.