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You are here: Home / Marketing / Brand Management / Industry Advertising Co-Op Program / Print | Digital | Lead Generation Giveaway

Print | Digital | Lead Generation Giveaway


Blue Ridge Outdoors

Leverage a trusted voice to reach outdoor enthusiasts and adventure travelers through a multi-platform program.

Role of Channel:Awareness > Consideration > Conversion (digital)

Contact: LEAH WOODY


As of July 1, 2019: While VTC will place print ads in the July, October, April and May issues, you will now have the opportunity to choose ANY 4 issues from July 2019 – June 2020. Additionally, BRO now offers a Social Post incremental opportunity within its digital package.


WHY BLUE RIDGE OUTDOORS?

  • BRO reaches over 350,000 engaged readers.
  • Free publication, distributed to more than locations monthly from Pennsylvania to Georgia.
  • Integrated advertising including print, digital, native and email newsletter opportunities.
  • BRO Audience:
    • Active adults ages 25-54
    • Median age 38
    • Average Household Income $96,000+
    • 64% are married.
    • 52% are married with children.

PARTNER OFFER


PRINT ADS
~55% discount*

  • $6,480 2-Page Spread
  • $3,450 Full Page
  • $2,150 Half Page
  • $1,300 Quarter Page

*Additional 10% discount if you run in 4 issues. Commitment by 5/28/19.

DIGITAL PACKAGE
~35% discount

  • $995 (available to 8 partners per month)
    • Native post (sponsored content for 1 week on home page)
    • Standard banner run-of-site (ROS) ad for 1 month (728×90, 300×250 or 300×600)
    • 1x Trail Post e-Newsletter

INCREMENTAL SOCIAL POST

  • $175 opportunity for Digital Package participants
    • 1 sponsored post on BRO Facebook or Instagram

ADDED VALUE: LEAD GENERATION GIVEAWAY

  • The “Virginia Destination Giveaway” will be offered in Summer 2019 and Spring 2020.**

**Partners must run in either the July or April issue to secure “Virginia Destination Giveaway” leads.

 

 

Industry Advertising Co-Op Program

  • Facebook & Instagram
  • Blue Ridge Outdoors
  • LeisureMedia360
  • TripAdvisor
  • Google
  • Arrivalist
  • Comcast
  • Other Opportunities
  • Bloglovin
  • Facebook
  • Instagram
  • Pinterest
  • Twitter
  • YouTube

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(804) 545-5500, webmaster@virginia.org

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