Leverage a trusted voice to reach outdoor enthusiasts and adventure travelers through a multi-platform program.
Role of Channel: Awareness > Consideration > Conversion (digital)
Contact: LEAH WOODY
WHY BLUE RIDGE OUTDOORS?
- BRO reaches over 350,000 engaged readers.
- Free publication, distributed to more than locations monthly from Pennsylvania to Georgia.
- Integrated advertising including print, digital, native and email newsletter opportunities.
- BRO Audience:
- Active adults ages 25-54
- Median age 38
- Average Household Income $96,000+
- 64% are married.
- 52% are married with children.
Partners may receive co-op pricing for up to six issues (previously four) within FY22.
PARTNER OFFER
While VTC will place print ads in the July, September, October, April, May and June issues, partners have the opportunity to choose any month(s) (up to six months) between July 2021-June 2022.
View and download the Blue Ridge Outdoors Co-op Media Kit.
PRINT ADS
~55% discount*
- $6,480 2-Page Spread
- $3,450 Full Page
- $2,150 Half Page
- $1,300 Quarter Page
*Partner has option to run standard page or advertorial, e.g. Full Page or Half-Page Ad + Half-Page Advertorial
DIGITAL PACKAGE
~35% discount
- $995 (available to 8 partners per co-op month)
- Native post (sponsored content for 1 week on home page)
- Standard banner run-of-site (ROS) ad for one month (728×90, 300×250 or 300×600) – OR – BRO Instagram Story with three tiles
- 1x Trail Post e-Newsletter
INCREMENTAL SOCIAL POST
ADDED VALUE: LEAD GENERATION GIVEAWAY
- The “Virginia Destination Giveaway” will be offered in the September 2021 and May 2022 issues.
- Partners must run in either the Fall or Spring Giveaway issue to secure “Virginia Destination Giveaway” leads.
