Leverage a trusted voice to reach outdoor enthusiasts and adventure travelers through a multi-platform program.
Role of Channel: Awareness > Consideration > Conversion (digital)
Contact: LEAH WOODY and KATIE HARTWELL
WHY BLUE RIDGE OUTDOORS?
- BRO reaches over 350,000 active, engaged readers.
- Free publication, distributed to more than 1700 locations monthly from Pennsylvania to Georgia.
- Integrated advertising including print, digital, custom content, social and email newsletter opportunities.
- BRO Audience:
- Active adults ages 28-64
- Median age 47
- Average Household Income $118,862+
- 64% are married.
- 45% have children living at home
- Average 10 adventure trips per year
- 92% are willing to drive over 4 hours for adventure travel
- 77% use BRO to learn about new destinations and plan travel
PARTNER OFFER
While VTC will place print ads in the July, September, April, and May issues, partners can choose ANY 4 months between July 2023-June 2024 to receive the VTC discount.
View and download the FY24 Blue Ridge Outdoors Co-op Media Kit + Edit Plan:
PRINT ADS
~55% discount*
- $7,000 2-Page Spread (Value $14,400)
- $4,000 Full Page (Value $8,000)
- $2,400 Half Page (Value $4,800)
- $1,450 Quarter Page (Value $2,900)
Advertorial in Adventure Guides: To utilize these sizes for advertorial you must add on the Digital Content Flight below at $895
DIGITAL PACKAGE
~25% discount
- Option 1 – Digital Content Flight
- Sponsored Post featured on website for One Week (and then lives on site for at least One Year)
- Boosted Facebook Share of Sponsored Post
- 1x E-Newsletter Story Share of Sponsored Post
Package Price: $895 (value: $1,195)
- Option 2
- Standard Banner ROS Ad for One Month (728×90, 300×250 or 300×600)
- 1x E-Newsletter Branding Ad (44k Subscribers)
- 2x Instagram Story Sets (3 Tiles Per Set)
Package Price: $1,295 (value: $1,795)
ADDED VALUE: LEAD GENERATION GIVEAWAY
- The “Virginia Destination Giveaway” will be offered in the September 2023 and May 2024 issues. Partners must run in either the September or May print issues to secure “Virginia Destination Giveaway” leads.
