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Print | Digital | Lead Generation Giveaway


Blue Ridge Outdoors

Blue Ridge Outdoors is a free monthly outdoor lifestyle magazine in the Southeast. BRO reaches approximately 350,000 readers each month and is distributed to more than 1,500 locations.

CONTACT: LEAH WOODY

NEW IN 2019

This year’s BRO offering includes print and digital opportunities, offered on a first-come, first-served basis.

WHY BLUE RIDGE OUTDOORS?

Align your brand with a trusted brand that targets outdoor enthusiasts who are seeking vacation destinations both in the magazine and on the website.

Blue Ridge Outdoors readers…

  • On average, take 4-5 adventure trips a year
  • 85% use BRO to make vacation plans
  • 81% travel four or more hours to vacation destination
  • 43% travel with children
  • 80% travel with partner

INDUSTRY PARTNER OFFER

Print Ads

  • $6,480 Two-Page Spread
  • $3,450 Full Page
  • $2,150 Half Page
  • $1,300 Quarter Page

*Additional 10% discount if you choose all four issues.

Available Issues

  • September’18 – Adventure Biking Guide/ Blue Ridge Brews +Libations
    Space Reservation Deadline: 7/30/18
    Materials Deadline: 8/1/18
  • October ’18 – Top Adventure Towns of the Blue Ridge/ Food of the Blue Ridge
    Space Reservation Deadline: 8/27/18
    Materials Deadline: 8/29/18
  • April ’19 – The Outdoor Family Issue
    Space Reservation Deadline: 2/25/19
    Materials Deadline: 2/27/19
  • May ’19 – The Annual Festival Guide
    Space Reservation Deadline: 3/25/19
    Materials Deadline: 3/27/19

  

Digital Package

  • $995 (available to eight partners on a first-come, first-served basis for each co-op month)
  • Native post (sponsored content for one week on home page)
  • Standard banner run-of-site (ROS) ad for one month (728×90, 300×250 or 300×600)
  • One Trail Post e-Newsletter (1 ad block on the weekly e-Newsletter)

      

Lead Generation Giveaway (Added Value)

  • One giveaway contest per season with exposure in print and digital.

Available Timing
Fall: September 1 – October 15, 2018
Spring: April 1 – May 15, 2019

BRO Giveaway

VTC Industry Advertising Program

  • Facebook & Instagram
  • Blue Ridge Outdoors
  • LeisureMedia360
  • TripAdvisor
  • Google
  • Arrivalist
  • Comcast
  • Other Opportunities
  • Bloglovin
  • Facebook
  • Instagram
  • Pinterest
  • Twitter
  • YouTube

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Copyright © 2019 – Virginia Tourism Corporation, 901 E. Cary St., Suite 900, Richmond, VA 23219

(804) 545-5500, webmaster@virginia.org

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