Leverage a trusted voice to reach outdoor enthusiasts and adventure travelers through a multi-platform program.
Role of Channel:Awareness > Consideration > Conversion (digital)
Contact: LEAH WOODY
WHY BLUE RIDGE OUTDOORS?
- BRO reaches over 350,000 engaged readers.
- Free publication, distributed to more than locations monthly from Pennsylvania to Georgia.
- Integrated advertising including print, digital, native and email newsletter opportunities.
- BRO Audience:
- Active adults ages 25-54
- Median age 38
- Average Household Income $96,000+
- 64% are married.
- 52% are married with children.
As of July 1, 2020: Digital Package extended with incremental Social Media opportunity.
- $6,480 2-Page Spread
- $3,450 Full Page
- $2,150 Half Page
- $1,300 Quarter Page
*Additional 10% discount if you run in 4 issues. Commitment by 5/28/19.
- $995 (available to 8 partners per month)
- Native post (sponsored content for 1 week on home page)
- Standard banner run-of-site (ROS) ad for 1 month (728×90, 300×250 or 300×600)
- 1x Trail Post e-Newsletter
INCREMENTAL SOCIAL POST
ADDED VALUE: LEAD GENERATION GIVEAWAY
- The “Virginia Destination Giveaway” will be offered in Fall 2020 and Spring 2021.**
**Partners must run in either the Fall or Spring Giveaway issue to secure “Virginia Destination Giveaway” leads.