Virginia Tourism Corporation

Information for Virginia's Travel Industry

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You are here: Home / Marketing / Brand Management / Virginia Travel Guide Advertising

Virginia Travel Guide Advertising

Thank you for your interest in the Virginia Travel Guide. The guide is the VTC’s primary consumer fulfillment piece, published each year in January. It contains comprehensive information about Virginia’s travel destinations and attractions as well as listings of restaurants, accommodations and many other travel services.

The guide includes engaging content featuring award-caliber editorial and inspiring photography.

2021: The Year of the Road Trip
Leisure travel is part of America’s DNA. By June 2020 only 12% had taken a leisure trip. 2021 is expected to experience a surge in leisure travel due to pent up demand. And with Americans’ new preference for driving, the drive market has expanded. The 2021 Virginia Travel Guide feature the content and tools that today’s traveler craves: epic road trips, hidden gems, outdoor experiences, small towns and scenic drives – along with detailed listings that travelers have proven to use when planning.

Did you know?¹

  • Approximately 48% of consumer travel research is done through printed guides.
  • Print-based travel research is higher today than 10 years ago.
  • Millennials use printed resources more frequently than baby boomers.
  • Printed resources are used in conjunction with digital media across all age groups.

2021 TRAVEL GUIDE AD RATES

Advertise in the Travel Guide
Contact one of the following LeisureMedia360, Inc., representatives:

  • Becca Hudson Meyers, 804-334-1567 –Northern Virginia, Richmond
  • Nell Wichmann, 757-570-4462 — Coastal
  • Jo Diedrich, 540-580-8767 — Mountains & Southern:
  • Terri Reynolds, 540-597-7568 — Listings & Lodging Co-Ops

Important Dates

  • November 13, 2020 – Sales Close

Order Bulk Publications – 2020 Travel Guide, 2020 Golf Guide, campground directory or bumper stickers.

For all other Travel Guide questions, contact Leah Harms.

 

¹Destination Analysts, Jan. 2018

Brand Management

  • Brand Marketing Initiatives
    • Campaign: WanderLove
    • Campaign: Share What You Love
    • LOVE Lives Here
  • Industry Advertising Co-Op Program
  • Virginia Travel Guide
    • Order Bulk Guides
  • LOVEwork Reimbursement Program
    • Submit Application
  • Creative Services
  • Virginia Is For Lovers Logo Request
  • Additional Opportunities

Contact Staff

Lindsey Norment
Brand Director
lnorment@virginia.org
804-545-5578
Leah Harms
Brand Manager
lharms@virginia.org
804-545-5568
Ali Zaman
Art director & Photographer
azaman@virginia.org
804-545-5566
Ryan Trapp
Art director
rtrapp@virginia.org
804-545-5569
Sarah Hauser
Creative Specialist & Photographer
shauser@virginia.org
804-545-5515
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  • What is DRIVE 2.0?
  • Why do we Need a Statewide Tourism Plan
  • Strategic Tourism Plan
  • Regional Plans
  • How to Guides

Copyright © 2021 – Virginia Tourism Corporation, 901 E. Cary St., Suite 900, Richmond, VA 23219

(804) 545-5500, webmaster@virginia.org

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