Thank you for your interest in the Virginia Travel Guide. The guide is the VTC’s primary consumer fulfillment piece, published each year in January. It contains comprehensive information about Virginia’s travel destinations and attractions as well as listings of restaurants, accommodations and many other travel services.
The guide includes engaging content featuring award-caliber editorial and inspiring photography.
And demand for the Virginia Travel Guide is high! VTC received 8,000+ requests for the 2021 guides in just the first two weeks of distribution.
Did you know?¹
- Print plays a valuable role in consumers’ complex, multi-media path to decision-making.
- Approximately 48% of consumer travel research is done through printed guides.
- 75% of travel guide users say the guides are important when making destination decisions.
- Demographics of print users:
- Millennials/Gen Y 45% ; Generation X 36% ; Baby Boomers 32%
- Skews female
- Household Income $100k
Advertise in the Travel Guide
Contact one of the following LeisureMedia360, Inc., representatives:
- Becca Hudson Meyers, 804-334-1567 –Northern Virginia, Richmond
- Nell Wichmann, 757-570-4462 — Coastal
- Jo Diedrich, 540-580-8767 — Mountains & Southern:
- Terri Reynolds, 540-597-7568 — Listings & Lodging Co-Ops
Important Dates
- September 10, 2021 – Sales Close
- September 30, 2021 – Materials Due
Order Bulk Publications – 2021 Travel Guide, 2021 Golf Guide, campground directory or bumper stickers.
For all other Travel Guide questions, contact Leah Harms.
¹Destination Analysts, 2018 and 2021
