VTC VA250 Tourism Marketing Program - Virginia Tourism Corporation

Funding Round: Summer 2023

Application Portal Opens: May 18^th, 2023, 9:00AM Eastern

Application Portal Closes: July 18^th, 2023, 5:00PM Eastern

Max Award: $10,000 (Reimbursement, NOT Upfront)

1:1 Cash Match Required (Cash Match programs requires proof of payment to be shown for line items you are using as match AND line items you wished to be reimbursed)

Only Certified VA250 Committees Eligible to Apply. To learn more about becoming a Certified VA250 Committee, click here: https://va250.org/form-a-local-committee/.

*It is strongly recommended to read the Terms & Conditions before beginning the application.

What is the VA250 Tourism Marketing Program?

This program is a partnership between the VA250 Commission and Virginia Tourism Corporation and is designed to support, promote, and market programming, events, and interpretive signage related to quests for freedom against the backdrop of America’s 250^th commemoration.

America’s 250^th is a nationwide commemoration and Virginia communities are encouraged to begin planning and preparations for statewide commemorations in the coming years. Programs must support the mission of the VA250 Commission and drive visitation to Virginia destinations.

In the future, this program is tentatively slated to open at least twice per year in 2023, 2024, and 2025. Applicants may apply in future rounds even if they have made a prior application. However, program criteria may change as the VA250 Commission develops its commemoration plans.

Summer 2023 VA250 Tourism Marketing Program

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Grant ID#
Applicant Information
Name of Official VA250 Committee*
EIN #*
Applicant Street Address*
Street Address Address Line 2 City State ZIP Code
Attach a copy of your locality's official VA250 resolution*
Max. file size: 100 MB.
Committee Contact Name*
First Last
Contact Email*
Contact Mailing Address*
Street Address Address Line 2 City State ZIP Code
Contact Phone Number*
How much funding are you requesting?*
Program Focus (20 Points)
Program Name
Program Description
Program Start Date*
MM slash DD slash YYYY
Program End Date*
MM slash DD slash YYYY
Program Goals
How does this program inform the visitor about America's history, stories, or cultures and support the mission of the VA250 Commission?
What are the positive lasting legacies of this project?
Partnerships (15 Points)
If your business is the hub, what other businesses or attractions will folks visit. Who can you partner with on marketing? These are your spokes.
How will you partner with tourism businesses to market this program and increase overnight visitation?*
DMO Name*
DMO Contact Name*
First Last
DMO Contact Email*
DMO Address*
Street Address Address Line 2 City State / Province / Region ZIP / Postal Code
DMO Letter of Support*
Max. file size: 100 MB.
Partner #1 Organization Name*
Partner #1 Financial Commitment (min. $250)*
Partner #1 Contact Name*
First Last
Partner #1 Contact Email*
Partner #1 Address*
Street Address Address Line 2 City State / Province / Region ZIP / Postal Code
Partner #1 Letter of Support*
Max. file size: 100 MB.
How does Partner #1 support your program?
Partner #2 Organization Name*
Partner #2 Financial Commitment (min. $250)*
Partner #2 Contact Name*
First Last
Partner #2 Contact Email*
Partner #2 Address*
Street Address Address Line 2 City State / Province / Region ZIP / Postal Code
Partner #2 Letter of Support*
Max. file size: 100 MB.
How does Partner #2 support your program?
Cash Match Marketing Plan (20 Points)
This is your match. This grant requires a 1:1 cash match. Be sure to read instructions on eligible items. Only eligible items may count as match.
Select Media Type*
Placement Dates (Month/Year)*
Amount/Value*
Description (type, demographics, reach)*
Select Media Type
Placement Dates (Month/Year)
Amount/Value
Description (type, demographics, reach)
Select Media Type
Placement Dates (Month/Year)
Amount/Value
Description (type, demographics, reach)
Select Media Type
Placement Dates (Month/Year)
Amount/Value
Description (type, demographics, reach)
Select Media Type
Placement Dates (Month/Year)
Amount/Value
Description (type, demographics, reach)
Select Media Type
Placement Dates (Month/Year)
Amount/Value
Description (type, demographics, reach)
Select Media Type
Placement Dates (Month/Year)
Amount/Value
Description (type, demographics, reach)
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Placement Dates (Month/Year)
Amount/Value
Description (type, demographics, reach)
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Placement Dates (Month/Year)
Amount/Value
Description (type, demographics, reach)
Select Media Type
Placement Dates (Month/Year)
Amount/Value
Description (type, demographics, reach)
Cash Match Marketing Plan Grand Total*
Marketing Plan (20 Points)
This is what you would like be reimbursed by VTC. Be sure to review the eligible expenses list. Ineligible items will not be reimbursed.
Select Media Type*
Placement Dates (Month/Year)*
Amount*
Media Description*
(type of ad, target market, demographics)
Select Media Type
Placement Dates (Month/Year)
Amount
Media Description
(type of ad, target market, demographics)
Select Media Type
Placement Dates (Month/Year)
Amount
Media Description
(type of ad, target market, demographics)
Select Media Type
Placement Dates (Month/Year)
Amount
Media Description
(type of ad, target market, demographics)
Select Media Type
Placement Dates (Month/Year)
Amount
Media Description
(type of ad, target market, demographics)
Select Media Type
Placement Dates (Month/Year)
Amount
Media Description
(type of ad, target market, demographics)
Select Media Type
Placement Dates (Month/Year)
Amount
Media Description
(type of ad, target market, demographics)
Select Media Type
Placement Dates (Month/Year)
Amount
Media Description
(type of ad, target market, demographics)
Select Media Type
Placement Dates (Month/Year)
Amount
Media Description
(type of ad, target market, demographics)
Select Media Type
Placement Dates (Month/Year)
Amount
Media Description
(type of ad, target market, demographics)
Grand Total Marketing Plan*
Does you application include interpretive signage, including Road to Revolution signage or other interpretive signage?*
- Yes
- No
If yes, please upload draft signage text or design for review.
Max. file size: 100 MB.
Performance Measures (20 Points)
Performance Outcome #1*
Select Outcomes from Drop Down Box
Performance Baseline (Now)*
Performance Goal*
Performance Outcome #2*
Select Outcomes from Drop Down Box
Performance Baseline (Now)*
Performance Goal*
Performance Outcome #3*
Select Outcomes from Drop Down Box
Performance Baseline (Now)*
Performance Goal*
What is the sustainability plan to continue this project after the funding cycle?
What is the plan for implementing this project if funding is not fully awarded?
Bonus – VIFL Activation (5 Bonus Points)
How will you integrate the Virginia is for Lovers brand and the VA250 brand in your marketing and advertising materials?
VIFL Activation
Activation Details
VIFL Activation
Activation Details
VIFL Activation
Activation Details
VIFL Activation
Activation Details
VIFL Activation
Activation Details
VIFL Activation
Activation Details
VIFL Activation
Activation Details
Save and Submit
VERY IMPORTANT:
- Your application information is saved on our server as you enter it.
- If you need to leave the application, scroll to the bottom of the application and click “Save and Continue Later”.
- You will receive a unique URL that will allow you to go back into the application to make edits. BE SURE TO COPY THIS URL SO THAT YOU CAN GO BACK TO EDIT YOUR APPLICATION!
- You also can enter your email address and have the link sent to you.
- You will need to follow this procedure each time you leave the application in order to save your work.
Once you are ready to submit the Final Version, you will acknowledge the Acceptance of Terms.
- A SUBMIT button will appear
- At that point you may submit your application.
- Please note that once you submit, you will NOT be able to make any revisions to your application.
DEADLINE INFORMATION:
- Applications are due by 5:00 PM on Tuesday, July 18, 2023.
- NO extensions to this deadline will be possible.
- Award announcements will be made by mid-September.
Acceptance of Terms*
By clicking this checkbox and submitting this form, you are confirming that all information is final.
I have read and agree to the terms and conditions of the Microbusiness Marketing Leverage Program. I understand that failure to meet the requirements in the Terms and Conditions could result in forfeiture of the award and denial of reimbursements.

Save and Continue Later

Summer 2023 VA250 Tourism Marketing Program

Applicant Information

Program Focus (20 Points)

Partnerships (15 Points)

Cash Match Marketing Plan (20 Points)

Marketing Plan (20 Points)

Performance Measures (20 Points)

Bonus – VIFL Activation (5 Bonus Points)

Save and Submit