Virginia is for Lovers® is the Commonwealth’s registered trademark and the official tourism logo and slogan. In its 50th year in 2019, it is one of the most recognizable after I Love New York.
Virginia is for Lovers® merchandise is available to consumers and Virginia tourism industry partners on www.thevastore.com
We cannot grant permission for you to produce merchandise with the Virginia is for lovers logo or any variation of the slogan. Virginia Tourism Corporation (as a state agency) has an exclusive contract with Target Marketing for all merchandise carrying the state slogan/logo. For more information on purchasing or creating merchandise go to: http://www.thevastore.com/
Please contact us with any questions at 888-245-2829 or info@theVAstore.com
Wholesalers can register for an account here: http://www.thevastore.com/content.cfm?uid=17512
For more information on the Virginia is for Lovers Logo Usage Policy, please review our Logo Usage Policy – PDF
To request use of the logo please submit the Logo Request Form. Consent for use will be made in writing by the VTC. Please allow 5 – 10 business days for review and receipt of logo.