The Research Team at VTC has contracted with Smith Travel Research (STR), a leading lodging industry research company, to provide weekly and monthly lodging data for the Commonwealth of Virginia. The following reports include data for Virginia, STR’s pre-defined geographies across Virginia (markets and submarkets), and Virginia’s ten tourism regions. Statewide data is further broken down by hotel class scale such as Luxury, Upper Upscale, Upscale, Upper Midscale, and Economy.
Explanation of Lodging Regions
Smith Travel Research uses predefined regions to report lodging trends throughout Virginia. These regions generally refer to areas around a city or town rather than specific political boundaries.
- The Word document below provides maps and explanations for each of these regions.
Explanation of Virginia Regions Defined by STR– Word Doc
- Tourism Regions Map– PDF
To receive the lodging reports by email, contact Pratiksha Bhattarai.