The VTC Research Department partners with Smith Travel Research (STR), a leading lodging industry research company, to provide monthly and weekly lodging data for the Commonwealth of Virginia. The following report provides an analysis for the state, tourism regions, and various segments around the state defined by STR.
Weekly STR Report
Week Ending 07.24.2021
Monthly STR Report
June 2021 – Excel
June 2021 – PDF
Explanation of Lodging Regions
Smith Travel Research uses predefined regions to report lodging trends throughout Virginia. These regions generally refer to areas around a city or town rather than specific political boundaries.
- The Word document below provides maps and explanations for each of these regions.
Explanation of Virginia Regions Defined by STR– Word Doc - Tourism Regions Map– PDF
