Engage with travel enthusiasts actively looking for travel inspiration and resources.
Role of Channel: Awareness > Consideration > Conversion
Contact: EMILY BRILLANTI FOWLER
WHY TRIPADVISOR?
- TripAdvisor is the top travel review site, reaching 375 million loyal, engaged and connected travelers per month.
- Place your ad in front of consumers actively planning and booking trips.
- Strategically target based on behavioral attributes and destination.
- Align with a trusted travel brand with more than 350 million on-site reviews and opinions.
Lowered minimum spend from $5,000 to $500, with a self-service option for partners spending less than $5,000.
PARTNER OFFER
Geo-targeted run-of-site banners on TripAdvisor.com will run alongside mid-Atlantic content, served to users within a 200- to 400-mile radius of Virginia who are actively looking at mid-Atlantic content on TripAdvisor.
RUN-OF-SITE BANNERS
75% discount
- Partner investment: $500 minimum; $50,000 maximum
- VTC investment: 50% match; maximum match of $25,000
- TripAdvisor investment: 25% match
Example Investment:
- Partner spend = $5,000
- VTC match = $2,500
- TripAdvisor match = $1,250
- Total Value to partner = $8,750
INVESTMENT DETAILS
- Partners investing $500-$4,999 :
- Must utilize TripAdvisor Media Manager (TMM), TripAdvisor’s self-service platform.
- Contact Emily Brillanti prior to setting up your TMM campaign to receive your VTC-specific promo code.
- Set up TWO campaigns: one for your standard campaign and one for your 75% bonus impressions.
- Use the promo code on your second campaign to receive the bonus impressions.
- View the Instructional Video for assistance.
- May use VTC Co-Op specific template available within platform, with pre-set targeting parameters, for seamless setup.
- May select desired flight date from July 2021 – June 2022
- Must utilize TripAdvisor Media Manager (TMM), TripAdvisor’s self-service platform.
- Partners investing $5,000+ :
- May choose TripAdvisor-managed campaign or self-service platform
- May select desired flight date from July 2021 – June 2022
ADDED VALUE: DESIGN SERVICES
- Partners investing $10,000+ :
- May receive design services. TripAdvisor will create one set of static banners, with rights to run these assets on TripAdvisor and other sites.
- Added value of $5,000.
