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You are here: Home / Marketing / Brand Management / Industry Advertising Co-Op Program / Travel Site

Travel Site

TripAdvisor

Engage with travel enthusiasts actively looking for travel inspiration and resources.

Role of Channel: Awareness > Consideration > Conversion

Contact: MALLORY SMITH 

Resources:

  • 6/30 Webinar Presentation
  • 6/30 Webinar Recording

WHY TRIPADVISOR?

  • Tripadvisor is the top travel review site, reaching 375 million loyal, engaged and connected travelers per month.
  • Place your ad in front of consumers actively planning and booking trips.
  • Strategically target based on behavioral attributes and destination.
  • Align with a trusted travel brand with more than 350 million on-site reviews and opinions.

Lowered minimum spend from $5,000 to $500, with a self-service option for partners spending less than $5,000.



PARTNER OFFER

Geo-targeted run-of-site banners on Tripadvisor.com will run alongside mid-Atlantic content, served to users within a 200- to 400-mile radius of Virginia who are actively looking at mid-Atlantic content on Tripadvisor.

RUN-OF-SITE BANNERS
75% discount

  • Partner investment: $500 minimum; $50,000 maximum
  • VTC investment: 50% match; maximum match of $25,000
  • TripAdvisor investment: 25% match

Example Investment:

  • Partner spend = $5,000
  • VTC match = $2,500
  • TripAdvisor match = $1,250
  • Total Value to partner = $8,750

INVESTMENT DETAILS

  • Partners investing $500-$4,999 :
    • Must utilize Tripadvisor Media Manager (TMM), Tripadvisor’s self-service platform.
      1. Fill out the Google Form HERE prior to setting up your TMM campaign.
      2. Set up TWO campaigns:
        1. Virginia State Content = Partner Investment (example: $5000)
        2. Mid Atlantic State Content = 75% match (example: $3,750)
      3. Use the promo code VTC2023 at checkout to receive the co-op discount. The Mid Atlantic State Content match will automatically be reduced to $0.
        1. View the Instructional Video for assistance.
    • May use VTC Co-Op specific template available within platform, with pre-set targeting parameters, for seamless setup.
      • May select any desired flight date from July 2022 – June 2023
  • Partners investing $5,000+ :
    • May choose Tripadvisor-managed campaign or self-service platform
    • May select any desired flight date from July 2022 – June 2023

ADDED VALUE: DESIGN SERVICES

  • Partners investing $10,000+ :
    • May receive design services. Tripadvisor will create one set of static banners, with rights to run these assets on Tripadvisor and other sites.
    • Added value of $5,000.

Industry Advertising Co-Op Program

  • FY23 Overview
  • Social Media
  • Blue Ridge Outdoors
  • LeisureMedia360
  • TripAdvisor
  • Google
  • Adara
  • Sojern
  • Arrivalist
  • Advertising Opportunities

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Copyright © 2023 – Virginia Tourism Corporation, 901 E. Cary St., Suite 900, Richmond, VA 23219

(804) 545-5500, [email protected]

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