Travel Site

Engage with travel enthusiasts actively looking for travel inspiration and resources.

Role of Channel: Awareness > Consideration > Conversion

Contact: MALLORY SMITH – updated 1/6/22

Resources:

• 6/30 Webinar Presentation
• 6/30 Webinar Recording

WHY TRIPADVISOR?

• Tripadvisor is the top travel review site, reaching 375 million loyal, engaged and connected travelers per month.
• Place your ad in front of consumers actively planning and booking trips.
• Strategically target based on behavioral attributes and destination.
• Align with a trusted travel brand with more than 350 million on-site reviews and opinions.

Lowered minimum spend from $5,000 to $500, with a self-service option for partners spending less than $5,000.

PARTNER OFFER

Geo-targeted run-of-site banners on Tripadvisor.com will run alongside mid-Atlantic content, served to users within a 200- to 400-mile radius of Virginia who are actively looking at mid-Atlantic content on Tripadvisor.

RUN-OF-SITE BANNERS
75% discount

• Partner investment: $500 minimum; $50,000 maximum
• VTC investment: 50% match; maximum match of $25,000
• TripAdvisor investment: 25% match

Example Investment:

• Partner spend = $5,000
• VTC match = $2,500
• TripAdvisor match = $1,250
• Total Value to partner = $8,750

INVESTMENT DETAILS

• Partners investing $500-$4,999 :
  • Must utilize Tripadvisor Media Manager (TMM), Tripadvisor’s self-service platform.
    1. Fill out the Google Form HERE prior to setting up your TMM campaign.
    2. Set up TWO campaigns:
       1. Virginia State Content = Partner Investment (example: $5000)
       2. Mid Atlantic State Content = 75% match (example: $3,750)
    3. Use the promo code VTC2022 at checkout to receive the co-op discount. The Mid Atlantic State Content match will automatically be reduced to $0.
       1. View the Instructional Video for assistance.
  • May use VTC Co-Op specific template available within platform, with pre-set targeting parameters, for seamless setup.
    • May select any desired flight date from July 2021 – June 2022

• Partners investing $5,000+ :
  • May choose Tripadvisor-managed campaign or self-service platform
  • May select any desired flight date from July 2021 – June 2022

ADDED VALUE: DESIGN SERVICES

• Partners investing $10,000+ :
  • May receive design services. Tripadvisor will create one set of static banners, with rights to run these assets on Tripadvisor and other sites.
  • Added value of $5,000.