Engage with travel enthusiasts actively looking for travel inspiration and resources.
Role of Channel: Awareness > Consideration > Conversion
Contact: EMILY BRILLANTI FOWLER
WHY TRIPADVISOR?
- TripAdvisor is the top travel review site, reaching 375 million loyal, engaged and connected travelers per month.
- Place your ad in front of consumers actively planning and booking trips.
- Strategically target based on behavioral attributes and destination.
- Align with a trusted travel brand with more than 350 million on-site reviews and opinions.
As of July 1, 2020: Lowered minimum spend from $7,500 to $5,000.
PARTNER OFFER
Geo-targeted run-of-site banners on TripAdvisor.com will run alongside mid-Atlantic content, served to users within a 200- to 400-mile radius of Virginia who are actively looking at mid-Atlantic content on TripAdvisor.
RUN-OF-SITE BANNERS
75% discount
- Partner investment: $5,000 minimum; $50,000 maximum
- VTC investment: 50% match; maximum match of $25,000
- TripAdvisor investment: 25% match
Example Investment:
- Partner spend = $5,000
- VTC match = $2,500
- TripAdvisor match = $1,250
- Total Value to partner = $8,750
INVESTMENT DETAILS
- If partner invests less than $7,500, media must run across predetermined flights: Sep-Nov 2020 or Apr-Jun 2021.
- If partner invests $7,500+, partner can select desired flight date between July 2020 through June 2021.
ADDED VALUE: DESIGN SERVICES
Partners investing $10,000+ will receive design services. TripAdvisor will create one set of static banners, with rights to run these assets on TripAdvisor and other sites. This is a value of $5,000.
