Virginia is for Lovers is one of the most highly recognized tourism slogans in the world! Find out how the VTC promotes its brand and Virginia as a tourism destination. Join VTC staff for a one-and-a-half day, interactive event where you will learn about VTC’s marketing techniques, practices and how you can participate in VTC’s marketing programs. This orientation session is most beneficial for … Learn More
For Virginia Tourism Partners:
Welcome to VTC's home for the Commonwealth's tourism industry. This site contains a wealth of information and assistance for the full spectrum of Virginia's travel businesses. Let us know what we can do to help you.
World War I and World War II Tourism Marketing Program Now Open
Maximum award amount $10,000 Application deadline is February 19, 2019. The Virginia World War I and World War II Commemoration Commission (the Commission) was created by the General Assembly to … Learn More
50 Years of Love Grant Now Open
The 50 Years of Love grant is open to recognized Virginia Destination Marketing Organizations (DMO) only. VTC is offering a grant of $10,000 that can be used on anything related to the 50 Years of … Learn more
Tourism Revenues Reach $25 billion in 2017
Virginia’s tourism revenues had another record-breaking year in 2017 by reaching $25 billion, a 4.4 percent increase over 2016. This spending supported 232,000 jobs, $5.9 billion in salaries and wages, and $1.73 billion in state and local taxes. All Virginia localities saw an increase in travel expenditures in 2017 compared to previous year. Learn More
VTC Industry Advertising Program
The The 2019 Industry Advertising Plan offers affordable, flexible advertising opportunities for our industry partners’ media campaigns, available July 2018 – June 2019. We … Learn More
LOVEwork Reimbursement Program
The LOVEworks program is a state-wide branding initiative designed to promote travel in Virginia and strengthen awareness of the “Virginia is for Lovers” message. It’s easy to … Learn More
LGBT Partnership and Marketing Resources
Reach and Welcome Lesbian, Gay, Bisexual and Transgender Travelers to Virginia If you are a Virginia tourism business, community, destination or attraction, and want to … Learn More
Marketing on Virginia.org
Get listed for free on Virginia.org.
Get Involved with VTC Marketing
Check out our variety of programs aimed at providing solutions for our partners.
Learn About Grant Funding
Leverage marketing dollars, resulting in increased visitor spending, revenue and jobs.
Research – Economic Impact
Learn about Economic Impact of tourism in Virginia.
VTC Marketing Plan
Virginia is for Lovers Marketing Plan
LOVEworks Application
Bring LOVE artwork to your destination.
