*The FY19 Industry Advertising Plan will be available July 25. Please sign up for the Virginia Travel Post to receive program announcements. The 2019 Industry Advertising Plan will offer affordable, flexible advertising opportunities for our industry … Learn More
For Virginia Tourism Partners:
Welcome to VTC's home for the Commonwealth's tourism industry. This site contains a wealth of information and assistance for the full spectrum of Virginia's travel businesses. Let us know what we can do to help you.
VTC Industry Advertising Program
VA1 Registration Now Open
Registration Now Open for the 2018 VA-1 Tourism Summit: Tourism Produces
This year’s event will be held at the Greater Richmond Convention Center and will be our largest VA-1 event ever. We are adding additional breakout sessions along with a workshop on building coalitions for tourism.
WWI and WWII Tourism Marketing Program Now Open
Maximum award amount $10,000 Applications are due back on August 7, 2018. The Virginia World War I and World War II Commemoration Commission (the Commission) was created by the General Assembly to … Learn more
New Virginia Green Travel Certification Process Announced!
All certified Virginia Green Travel Partners are required to re-certify in 2018 if they have been in the program for more than 2 years. The certification is now administered by the Virginia Green Travel Alliance, the non-profit created to support and expand the efforts of the Virginia Green program statewide. The new certification process now offers 2 levels of participation. Learn More
Virginia is for Lovers is one of the most highly recognized tourism slogans in the world! Find out how the VTC promotes its brand and Virginia as a tourism destination. Join VTC staff for a one-and-a-half day, interactive event where you will learn about VTC’s marketing techniques, practices and … Learn More
Tourism Revenues Reached $24 billion in 2016
According to the U.S. Travel Association, tourism in Virginia generated $24 billion in travel spending, an increase of 3.3% compared to 2015. Tourism also supported 230,000 jobs in the Commonwealth and $1.7 billion in state and local taxes… Read More
2018 VTC Marketing Plan
VTC Brand Marketing Initiatives
Virginia Tourism Corporation (VTC) implements a high-level flagship brand awareness campaign throughout the year aimed at helping new generations of travelers, first-time visitors and high-yield customers understand why Virginia is for Lovers. Learn More
LOVEwork Reimbursement Program
LOVE is Popping Up All Over Virginia, and now is your chance to be a part of it! The LOVEworks program is a state-wide branding initiative designed to promote travel in Virginia and strengthen … Learn More
LGBT Partnership and Marketing Resources
Reach and Welcome Lesbian, Gay, Bisexual and Transgender Travelers to Virginia If you are a Virginia tourism business, community, destination or attraction, and want to maximize your tourism … Learn More