The VTC Marketing Leverage Program applications are open. Applications are due back on June 26, 2018. (Draft Review Deadline is June 5.) Virginia Tourism Corporation Marketing Leverage Program The Virginia Tourism Corporation (VTC) Marketing Leverage Program is designed to stimulate new … Learn More
Welcome to VTC's home for the Commonwealth's tourism industry. This site contains a wealth of information and assistance for the full spectrum of Virginia's travel businesses. Let us know what we can do to help you.
New Virginia Green Travel Certification Process Announced!
All certified Virginia Green Travel Partners are required to re-certify in 2018 if they have been in the program for more than 2 years. The certification is now administered by the Virginia Green Travel Alliance, the non-profit created to support and expand the efforts of the Virginia Green program statewide. The new certification process now offers 2 levels of participation. Learn More
Virginia Main Street Pitch Idea!
Do you have an idea for a new Main Street revitalization project idea you would like to start? Then you won’t want to miss Virginia Main Street’s first annual Main Street Idea Pitch! Competition. Main Street Idea Pitch! is a downtown revitalization idea competition to be held during Virginia Main Street’s Downtown Intersections multi-day training, July 16-18, 2018. Read more
Dates for 2018 are set!
Virginia is for Lovers is one of the most highly recognized tourism slogans in the world! Find out how the VTC promotes its brand and Virginia as a tourism destination. Join VTC staff for a one-and-a-half day, interactive event where you will learn about VTC’s marketing techniques, practices and … Learn More
Tourism Revenues Reached $24 billion in 2016
According to the U.S. Travel Association, tourism in Virginia generated $24 billion in travel spending, an increase of 3.3% compared to 2015. Tourism also supported 230,000 jobs in the Commonwealth and $1.7 billion in state and local taxes… Read More
VTC Industry Advertising Program
*Planning is underway for the FY19 Industry Advertising Plan. Please sign up for the Virginia Travel Post to be alerted to its availability. The 2018 Industry Advertising Plan offers affordable, … Learn More
2018 VTC Marketing Plan
VTC Brand Marketing Initiatives
Virginia Tourism Corporation (VTC) implements a high-level flagship brand awareness campaign throughout the year aimed at helping new generations of travelers, first-time visitors and high-yield customers understand why Virginia is for Lovers. Learn More
The Crooked Road License Plate
A new specialty license plate will available from the DMV in 2018 or early 2019. The first 450 license plate applicants will be eligible for a drawing to win one of three prize packages. Get your plate now.
LOVEwork Reimbursement Program
LOVE is Popping Up All Over Virginia, and now is your chance to be a part of it! The LOVEworks program is a state-wide branding initiative designed to promote historic life experiences in Virginia … Learn More
LGBT Partnership and Marketing Resources
Reach and Welcome Lesbian, Gay, Bisexual and Transgender Travelers to Virginia If you are a Virginia tourism business, community, destination or attraction, and want to maximize your tourism … Learn More
Stand for LOVE
The LOVE Movement: Join VTC and #StandforLOVE Events in Charlottesville over the weekend of August 11 have thrust our tourism partner and the Commonwealth of Virginia into the national spotlight. … Learn More