APPLY NOW FOR THE SOUTHEAST TOURISM SOCIETY MARKETING COLLEGE SCHOLARSHIP Scholarship program lets 12 tourism industry professionals continue their education. Miles Partnership announced the … Learn More
Welcome to VTC's home for the Commonwealth's tourism industry. This site contains a wealth of information and assistance for the full spectrum of Virginia's travel businesses. Let us know what we can do to help you.
Dates for 2018 are set!
Virginia is for Lovers is one of the most highly recognized tourism slogans in the world! Find out how the VTC promotes its brand and Virginia as a tourism destination. Join us for one and one half days interactive event that will help you incorporate the Virginia is for Lovers brand in your … Learn More
American Evolution™ Marketing Grant Program applications are due back on March 22, 2018. New! Maximum Award Amount $10,000. The 2019 Commemoration was created by the Virginia General Assembly … Learn More
Virginia World War I and World War II Tourism Marketing Program applications are now open!
Applications are now open. Maximum award amount $10,000 Applications are due on March 27, 2018 The Virginia World War I and World War II … Learn More
Tourism Revenues Reached $24 billion in 2016
According to the U.S. Travel Association, tourism in Virginia generated $24 billion in travel spending, an increase of 3.3% compared to 2015. Tourism also supported 230,000 jobs in the Commonwealth and $1.7 billion in state and local taxes… Read More
VTC Industry Advertising Program
The 2018 Industry Advertising Plan offers affordable, flexible advertising opportunities for our industry partners’ campaigns, running from July 2017 - June 2018, with VTC investing and buying down … Learn More
Marketing Plan and Style Guide
Virginia is for Lovers Marketing Plan, Virginia is for Lovers Brand Vision and Virginia is for Lovers Brand Style Guide Virginia is for Lovers Marketing Plan The marketing plan, … Learn More
The Brand Vision
The VTC Brand Vision is a plan developed to strengthen the “Virginia is for Lovers” brand to ensure it stays relevant to the evolving travel consumer. This plan provides VTC and its industry partners, … Read More
The Crooked Road License Plate
A new specialty license plate will available from the DMV in 2018 or early 2019. The first 450 license plate applicants will be eligible for a drawing to win one of three prize packages. Get your plate now.
LOVEwork Reimbursement Program
LOVE is Popping Up All Over Virginia, and now is your chance to be a part of it! The LOVEworks program is a state-wide branding initiative designed to promote historic life experiences in Virginia … Learn More
LGBT Partnership and Marketing Resources
Reach and Welcome Lesbian, Gay, Bisexual and Transgender Travelers to Virginia If you are a Virginia tourism business, community, destination or attraction, and want to maximize your tourism … Learn More
Stand for LOVE
The LOVE Movement: Join VTC and #StandforLOVE Events in Charlottesville over the weekend of August 11 have thrust our tourism partner and the Commonwealth of Virginia into the national spotlight. … Learn More