Virginia is for Lovers is one of the most highly recognized tourism slogans in the world! Find out how the VTC promotes its brand and Virginia as a tourism destination. Join VTC staff for a one-and-a-half day, interactive event where you will learn about VTC’s marketing techniques, practices and how you can participate in VTC’s marketing programs. This orientation session is most beneficial for … Learn More
For Virginia Tourism Partners:
Welcome to VTC's home for the Commonwealth's tourism industry. This site contains a wealth of information and assistance for the full spectrum of Virginia's travel businesses. Let us know what we can do to help you.
Industry Advertising Co-Op Program
The FY20 Industry Advertising Co-Op Program (programs will begin July 1) is now available!
The plan has been enhanced and still offers affordable, flexible advertising opportunities for our industry partners’ media campaigns. Learn More
VTC Marketing Leverage Program Now Open
The MLP is designed to stimulate new tourism marketing programs through the creation of tourism partnerships and to extend the “Virginia is for Lovers” campaign. Applications aredue back on June 25, 2019. (Draft Review Deadline is June 4, 2019.) Learn More
VTC Orientation Dates Announced
Tourism Revenues Reach $26 billion in 2018
~ As “Virginia is for Lovers” celebrates its 50th anniversary in 2019, tourism revenues have increased by $17.3 billion since 1969 ~ Governor Ralph Northam announced that Virginia’s tourism industry generated $26 billion in visitor spending across all communities in 2018, a 4.4 percent increase over 2017. Read More
LOVEwork Reimbursement Program
The LOVEworks program is a state-wide branding initiative designed to promote travel in Virginia and strengthen awareness of the “Virginia is for Lovers” message. It’s easy to … Learn More
LGBT Partnership and Marketing Resources
Reach and Welcome Lesbian, Gay, Bisexual and Transgender Travelers to Virginia If you are a Virginia tourism business, community, destination or attraction, and want to … Learn More