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For Virginia Tourism Partners:
Welcome to VTC's home for the Commonwealth's tourism industry. This site contains a wealth of information and assistance for the full spectrum of Virginia's travel businesses. Let us know what we can do to help you.
Merchandise Update
Effective May 1, 2024, Creative Color LLC is the new licensed and preferred vendor for oversight of the Virginia is for Lovers® merchandise program.
Click Here for additional information.
Important Update on Social Media Co-op Program Reimbursements
Due to the overwhelming response, we have reached the threshold for reimbursements based on the current applications received.
Click here to find out more information.
Sign up for the Pulse
Sign up for our monthly “Pulse of Virginia”. The Pulse is sent to tourism industry partners to let them know what is happening at VTC and the Virginia tourism business.
Industry Advertising Co-Op Program
The FY24 Industry Advertising Co-Op Program offers affordable, flexible and impactful advertising opportunities for our industry partners’ media campaigns. Learn More
Virginia Tourism Press Coverage
VTC’s public relations team continues its ongoing efforts to promote Virginia as a premier travel destination through placements in local, regional, and national media. For most recent press coverage, please Click Here.
Get Involved with VTC Marketing
Check out our variety of programs aimed at providing solutions for our partners.
Learn About Grant Funding
Leverage marketing dollars, resulting in increased visitor spending, revenue and jobs.
Research – Economic Impact
Learn about Economic Impact of tourism in Virginia.
LOVEworks Application
Bring LOVE artwork to your destination.
Virginia Film Office
Increasing revenue to the state through the production of filmed product.