The Virginia Tourism Corporation (VTC) has issued a Request for Proposal #VTC 18-034 to enter into an agreement with a qualified creative and paid media agency or agencies to provide creative marketing and paid media advertising services for the Virginia Tourism Corporation. Sealed … Read More
VTC's home for the Commonwealth's tourism industry is all new, but stocked with all the great information you've come to expect. We hope you like the new design and find the new site as fast as it is informative.
VTC Marketing Leverage Program
Applications open September 6 at 8:00 AM!
Deadline is December 5, 2017 by 5:00 PM.
The VTC Marketing Leverage Program is designed to stimulate new tourism marketing programs through the creation of tourism partnerships and to extend the “Virginia is for Lovers” campaign. VTC is now accepting applications only through an online application system. Learn More
Stand for LOVE
The LOVE Movement: Join VTC and #StandforLOVE Events in Charlottesville over the weekend of August 11 have thrust our tourism partner and the Commonwealth of Virginia into the national spotlight. … Learn More
Tourism Revenues Reached $24 billion in 2016
According to the U.S. Travel Association, tourism in Virginia generated $24 billion in travel spending, an increase of 3.3% compared to 2015. Tourism also supported 230,000 jobs in the Commonwealth and $1.7 billion in state and local taxes… Read More
VTC Industry Advertising Program
The 2018 Industry Advertising Plan offers affordable, flexible advertising opportunities for our industry partners’ campaigns, running from July 2017 - June 2018, with VTC investing and buying down … Learn More
GO Virginia Initiative
What is GO Virginia? A bipartisan, business-led, game-changing initiative … that will provide a new framework for strengthening the economy in each Virginia region … through enhanced collaboration by … Learn More
Marketing Plan and Style Guide
Virginia is for Lovers Marketing Plan, Virginia is for Lovers Brand Vision and Virginia is for Lovers Brand Style Guide FY2017 Virginia is for Lovers Marketing Plan The marketing plan, … Learn More
The Brand Vision
The VTC Brand Vision is a plan developed to strengthen the “Virginia is for Lovers” brand to ensure it stays relevant to the evolving travel consumer. This plan provides VTC and its industry partners, … Read More
LOVEwork Reimbursement Program
LOVE is Popping Up All Over Virginia, and now is your chance to be a part of it! The LOVEworks program is a state-wide branding initiative designed to promote historic life experiences in Virginia … Learn More
LGBT Partnership and Marketing Resources
3 New Ways to Reach LGBT Visitors If you are a Virginia tourism business, community, destination or attraction, and want to maximize your tourism potential with LGBT visitors, below are three new … Learn More
The Crooked Road License Plate
The Crooked Road – Virginia’s Heritage Music Trail plans to have a new specialty license plate available from the Virginia Department of Motor Vehicles (DMV) in 2018 or early 2019. The Crooked Road … Learn More