For Virginia Tourism Partners:

Welcome to VTC's home for the Commonwealth's tourism industry. This site contains a wealth of information and assistance for the full spectrum of Virginia's travel businesses. Let us know what we can do to help you.

Tourism News

WWI and WWII Tourism Marketing Program Now Open

Virginia World War I and World War II Tourism Marketing Program

Maximum award amount $10,000 Applications are due back on August 7, 2018. The Virginia World War I and World War II Commemoration Commission (the Commission) was created by the General Assembly to … Learn more

New Virginia Green Travel Certification Process Announced!

All certified Virginia Green Travel Partners are required to re-certify in 2018 if they have been in the program for more than 2 years. The certification is now administered by the Virginia Green Travel Alliance, the non-profit created to support and expand the efforts of the Virginia Green program statewide. The new certification process now offers 2 levels of participation. Learn More

VTC Marketing Leverage Program

The VTC Marketing Leverage Program applications are open. Applications are due back on June 26, 2018. Virginia Tourism Corporation Marketing Leverage Program The Virginia Tourism Corporation (VTC) Marketing Leverage Program is designed to stimulate new tourism marketing programs through the … Learn More

Virginia Tourism Orientation Program

Virginia is for Lovers is one of the most highly recognized tourism slogans in the world! Find out how the VTC promotes its brand and Virginia as a tourism destination. Join VTC staff for a one-and-a-half day, interactive event where you will learn about VTC’s marketing techniques, practices and … Learn More

Tourism Revenues Reached $24 billion in 2016

According to the U.S. Travel Association, tourism in Virginia generated $24 billion in travel spending, an increase of 3.3% compared to 2015. Tourism also supported 230,000 jobs in the Commonwealth and $1.7 billion in state and local taxes… Read More

VTC Industry Advertising Program

*The full FY19 Industry Advertising Plan will be available soon. Please sign up for the Virginia Travel Post to receive program announcements. The 2019 Industry Advertising Plan will offer … Learn More

2018 VTC Marketing Plan

VTC Brand Marketing Initiatives
Virginia Tourism Corporation (VTC) implements a high-level flagship brand awareness campaign throughout the year aimed at helping new generations of travelers, first-time visitors and high-yield customers understand why Virginia is for Lovers. Learn More

LOVEwork Reimbursement Program

LOVE is Popping Up All Over Virginia, and now is your chance to be a part of it! The LOVEworks program is a state-wide branding initiative designed to promote historic life experiences in Virginia … Learn More

LGBT Partnership and Marketing Resources

Reach and Welcome Lesbian, Gay, Bisexual and Transgender Travelers to Virginia If you are a Virginia tourism business, community, destination or attraction, and want to maximize your tourism … Learn More

Working with Virginia.org

“Virginia.org stretches a slim marketing budget and allows us to gain recognition from our peers that brings us together in marketing similar ideas but in different parts of the state.”

Sue and Mike Edwards
Innkeepers at the Collins House Inn located in Marion.

Tourism News

WWI and WWII Tourism Marketing Program Now Open

New Virginia Green Travel Certification Process Announced!

VTC Marketing Leverage Program