Virginia is for Lovers is one of the most highly recognized tourism slogans in the world! Find out how the VTC promotes its brand and Virginia as a tourism destination. Join VTC staff for a one-and-a-half day, interactive event where you will learn about VTC’s marketing techniques, practices and how you can participate in VTC’s marketing programs. This orientation session is most beneficial for … Learn More
For Virginia Tourism Partners:
Welcome to VTC's home for the Commonwealth's tourism industry. This site contains a wealth of information and assistance for the full spectrum of Virginia's travel businesses. Let us know what we can do to help you.
Industry Advertising Co-Op Program
The FY20 Industry Advertising Co-Op Program is now available!
The plan has been enhanced and still offers affordable, flexible advertising opportunities for our industry partners’ media campaigns. Learn More
VTC Orientation Program
Tourism Revenues Reach $26 billion in 2018
~ As “Virginia is for Lovers” celebrates its 50th anniversary in 2019, tourism revenues have increased by $17.3 billion since 1969 ~ Governor Ralph Northam announced that Virginia’s tourism industry generated $26 billion in visitor spending across all communities in 2018, a 4.4 percent increase over 2017. Read More
LOVEwork Reimbursement Program
The LOVEworks program is a state-wide branding initiative designed to promote travel in Virginia and strengthen awareness of the “Virginia is for Lovers” message. It’s easy to … Learn More
LGBT Partnership and Marketing Resources
Reach and Welcome Lesbian, Gay, Bisexual and Transgender Travelers to Virginia If you are a Virginia tourism business, community, destination or attraction, and want to … Learn More