Virginia Tourism Corporation

Information for Virginia's Travel Industry

Virginia is for LoversFor Virginia Tourism Partners:

Welcome to VTC's home for the Commonwealth's tourism industry. This site contains a wealth of information and assistance for the full spectrum of Virginia's travel businesses. Let us know what we can do to help you.

Tourism News

Tourism Revenues Reach $25 billion in 2017

Economic Impact of Travel in VirginiaVirginia’s tourism revenues had another record-breaking year in 2017 by reaching $25 billion, a 4.4 percent increase over 2016. This spending supported 232,000 jobs, $5.9 billion in salaries and wages, and $1.73 billion in state and local taxes. All Virginia localities saw an increase in travel expenditures in 2017 compared to previous year.  Learn More

VTC Marketing Leverage Program

The MLP program is designed to stimulate new tourism marketing programs through the creation of tourism partnerships and to extend the “Virginia is for Lovers” campaign. Applications are now open and are due back on Nov. 7, 2018. (Draft Review Deadline is Oct. 17.)   Learn More

VTC Industry Advertising Program

VTC Industry Advertising Program

The The 2019 Industry Advertising Plan offers affordable, flexible advertising opportunities for our industry partners’ media campaigns, available July 2018 – June 2019. We … Learn More

VA1 Registration Now Open

Registration Now Open for the 2018 VA-1 Tourism Summit: Tourism Produces

This year’s event will be held at the Greater Richmond Convention Center and will be our largest VA-1 event ever. We are adding additional breakout sessions along with a workshop on building coalitions for tourism.

Click here to learn more or register.

New Virginia Green Travel Certification Process Announced!

All certified Virginia Green Travel Partners are required to re-certify in 2018 if they have been in the program for more than 2 years.  The certification is now administered by the Virginia Green Travel Alliance, the non-profit created to support and expand the efforts of the Virginia Green program statewide. The new certification process now offers 2 levels of participation.  Learn More

LOVEwork Reimbursement Program

LOVEwork Reimbursement Program

The LOVEworks program is a state-wide branding initiative designed to promote travel in Virginia and strengthen awareness of the “Virginia is for Lovers” message. It’s easy to … Learn More

2018 VTC Marketing Plan

Virginia Tourism Corporation  implements a high-level flagship brand awareness campaign throughout the year aimed at helping new generations of travelers, first-time visitors and high-yield customers understand why Virginia is for Lovers.  Learn More

Virginia Tourism Orientation Program

Virginia is for Lovers is one of the most highly recognized tourism slogans in the world! Find out how the VTC promotes its brand and Virginia as a tourism destination. Join VTC staff for a one-and-a-half day, interactive event where you will learn about VTC’s marketing techniques, practices and … Learn More

LGBT Partnership and Marketing Resources

LGBT Marketing and Partnerships

Reach and Welcome Lesbian, Gay, Bisexual and Transgender Travelers to Virginia If you are a Virginia tourism business, community, destination or attraction, and want to … Learn More

Working with Virginia.org

“Virginia.org stretches a slim marketing budget and allows us to gain recognition from our peers that brings us together in marketing similar ideas but in different parts of the state.”

Sue and Mike Edwards
Innkeepers at the Collins House Inn located in Marion.

Growing Virginia’s Economy

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