Virginia Tourism Corporation

Information for Virginia's Travel Industry

Virginia is for LoversFor Virginia Tourism Partners:

Welcome to VTC's home for the Commonwealth's tourism industry. This site contains a wealth of information and assistance for the full spectrum of Virginia's travel businesses. Let us know what we can do to help you.

Tourism News

VTC Industry Advertising Program

VTC Industry Advertising Program

The 2019 Industry Advertising Plan offers affordable, flexible advertising opportunities for our industry partners’ media campaigns, available July 2018 – June 2019. … Learn More

VA1 Registration Now Open

Registration Now Open for the 2018 VA-1 Tourism Summit: Tourism Produces

This year’s event will be held at the Greater Richmond Convention Center and will be our largest VA-1 event ever. We are adding additional breakout sessions along with a workshop on building coalitions for tourism.

Click here to learn more or register.

New Virginia Green Travel Certification Process Announced!

All certified Virginia Green Travel Partners are required to re-certify in 2018 if they have been in the program for more than 2 years.  The certification is now administered by the Virginia Green Travel Alliance, the non-profit created to support and expand the efforts of the Virginia Green program statewide. The new certification process now offers 2 levels of participation. Learn More

LOVEwork Reimbursement Program

LOVEwork Reimbursement Program

The LOVEworks program is a state-wide branding initiative designed to promote travel in Virginia and strengthen awareness of the “Virginia is for Lovers” message. It’s easy to … Learn More

Tourism Revenues Reached $24 billion in 2016

According to the U.S. Travel Association, tourism in Virginia generated $24 billion in travel spending,  an increase of 3.3% compared to 2015. Tourism also supported 230,000 jobs in the Commonwealth and $1.7 billion in state and local taxes… Read More

2018 VTC Marketing Plan

Virginia Tourism Corporation  implements a high-level flagship brand awareness campaign throughout the year aimed at helping new generations of travelers, first-time visitors and high-yield customers understand why Virginia is for Lovers. Learn More

Virginia Tourism Orientation Program

Virginia is for Lovers is one of the most highly recognized tourism slogans in the world! Find out how the VTC promotes its brand and Virginia as a tourism destination. Join VTC staff for a one-and-a-half day, interactive event where you will learn about VTC’s marketing techniques, practices and … Learn More

LGBT Partnership and Marketing Resources

LGBT Marketing and Partnerships

Reach and Welcome Lesbian, Gay, Bisexual and Transgender Travelers to Virginia If you are a Virginia tourism business, community, destination or attraction, and want to … Learn More

Working with Virginia.org

“Virginia.org stretches a slim marketing budget and allows us to gain recognition from our peers that brings us together in marketing similar ideas but in different parts of the state.”

Sue and Mike Edwards
Innkeepers at the Collins House Inn located in Marion.

Growing Virginia’s Economy

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