Virginia is for Lovers Marketing Plan

Information for Virginia's Travel Industry
Welcome to VTC's home for the Commonwealth's tourism industry. This site contains a wealth of information and assistance for the full spectrum of Virginia's travel businesses. Let us know what we can do to help you.
Virginia Tourism Corporation (VTC) is pleased to announce – as the Commonwealth prepares to restore tourism economic impact, VTC is offering ARPA funds to spur economic activity and travel across the Commonwealth. For more information CLICK HERE.
For regional educational and training webinars for submitting plans for ARPA funds CLICK HERE.
VTC is offering these funds to be used for event incentives and marketing promotions targeted specifically at attracting new sports tournaments and competitions and new meetings and conventions to spur economic activity and travel across the Commonwealth.
For more information on the programs and to register for webinars, CLICK HERE.
Registration is now open for the May 10-12, 2022 VTC Virtual Orientation. Get a brief overview and update from each VTC division, receive timely Action Items to help strategize and plan leveraging VTC resources, and benefit from industry partners’ Success Stories to hear best practices and ROIs.
The FY22 Industry Advertising Co-Op Program offers affordable, flexible and impactful advertising opportunities for our industry partners’ media campaigns. Learn More
Visit vatc.org/drive2 to learn about developing or enriching your community’s Promotion, Product Development, and Advocacy strategies with DRIVE 2.0! Learn More
Join us in leveraging the Localhood platform to bring cohesive, dynamic and engaging visual content to travelers interested in Virginia – at no cost to our DMO partners!
Virginia is for Lovers Marketing Plan
Bring LOVE artwork to your destination.
Get listed for free on Virginia.org.
Check out our variety of programs aimed at providing solutions for our partners.
Leverage marketing dollars, resulting in increased visitor spending, revenue and jobs.
Learn about Economic Impact of tourism in Virginia.
“Virginia.org stretches a slim marketing budget and allows us to gain recognition from our peers that brings us together in marketing similar ideas but in different parts of the state.”
Sue and Mike Edwards
Innkeepers at the Collins House Inn located in Marion.