VTC Marketing Leverage Program
- The VTC Offices are currently closed and staff are working remotely due to the impact of COVID-19.
- During this time, there will be delays in processing MLP Reimbursement Requests. VTC will make every effort to process requests as quickly as possible.
- VTC also realizes that existing MLP awardees may need to make changes to their Marketing Plans. VTC will work with all partners to assist with any revisions that are needed. Please contact Angela Wiggins at awiggins@virginia.org regarding these changes.
Fall 2020 VTC Marketing Leverage Program Update
- Applications will open in August 2020
- All Virginia travel industry partners will be eligible to apply
- There will be $1.2 million total available for this funding cycle
- All awards will be a maximum of $20,000
- VTC will not require a cash match, but will require an in-kind match
- VTC will encourage use of “Share What You Love” creative, developed by The Martin Agency and VTC’s Brand department.
- More details will be shared soon.
