What is the Virginia Tourism Corporation Marketing Leverage Program?
The Virginia Tourism Corporation is offering these grant funds to spur economic activity and overnight travel across the Commonwealth. This program is designed to create public private partnerships and leverage matching marketing dollars to promote Virginia as a vibrant destination with robust visitor experiences. All funded programs must use the Virginia is for Lovers logo on advertising and marketing materials. Further information on this requirement can be found in the program Terms and Conditions.
For a full overview of VTC’s available funding programs, please visit www.vatc.org/grants.
Spring 2025 grant awards are slightly delayed. We will have an update timeline week of May 12. We apologize for the inconvenience.
The next round of the VTC Marketing Leverage Program opens: Mid-February 2026