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You are here: Home / Grant and Funding Sources / VTC Marketing Leverage Program

VTC Marketing Leverage Program

VTC Recovery Marketing Leverage Program

Virginia Tourism Corporation (VTC) Recovery Marketing Leverage Program Summer 2021 Applications Are Now Open!

PLEASE NOTE:  This Summer 2021 application cycle for the VTC Recovery Marketing Leverage Program differs from past VTC Marketing Leverage Program applications.  Below is a highlight of the changes:

  • Different online application process than in the past.
  • One funding level with a maximum award of $20,000.
  • No requirement for a cash match; however, a dollar-for-dollar in-kind marketing match value is required.
  • Due to the anticipated number of applications, and to expedite application approval, a draft review of applications will not be possible.
Click here to view Webinar on the new program ↓

Applications are now available at https://www.vatc.org/grants/vtc-recovery-mlp-application/.

Be sure to thoroughly review the VTC Recovery MLP Grant Terms & Conditions and the VTC Recovery MLP Grant Word Doc with Guidance.

Due date for the application return is no later than 5:00 PM on Tuesday, June 22, 2021.   No extensions to the due date will be allowed.

Awards should be announced by July 30, 2021.

*If you are not on the VTC Marketing Leverage Program Mailing List, please send your contact information to Angela Wiggins at [email protected].

Virginia Tourism Corporation (VTC) Recovery Marketing Leverage Program

  • Matching grant program to leverage existing marketing funds.
  • Requires a research-based and measurable marketing plan.
  • Who is eligible: Virginia travel industry partners including small businesses, DMOs, private sector attractions, accommodations and events.
  • When: Applications open on February 1, 2022 and close on March 8, 2022 at 5 p.m.
  • Decisions: Awards should be made by April 15, 2022.
  • Maximum Award: $20,000 and $10,000.
  • How: Online application portal.
  • For information and questions, please email [email protected]

Information for Existing VTC Marketing Leverage Program Award Recipient

  • The VTC staff are teleworking at this time.
  • During this time, there may be delays in processing MLP Reimbursement Requests.  VTC will make every effort to process requests as quickly as possible.
  • VTC also realizes that existing MLP awardees may need to make changes to their Marketing Plans.
  • VTC will work with all partners to assist with any revisions that are needed.
  • Please contact Angela Wiggins at [email protected] regarding these changes.

 

Resources

  • Planning Your Photo & Video Needs – PDF
  • Industry Advertising Co-Op Program
  • Best Practices for Influencer Marketing

Grants Help

Contact Staff

Steve Galyean
Director of Planning & Partnerships
sgalyean@virginia.org
804-545-5517
Staci Martin
Grants Manager
smartin@virginia.org
757-390-7330
Angela Wiggins
Grants Specialist
awiggins@virginia.org
804-545-5553
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