The Virginia Tourism Corporation (VTC) offers several funding programs to assist the Virginia travel industry. Below is a summary of the current and future programs: [ See below + PM Funding Opportunities .pdf for easy printing ]
Virginia Tourism Corporation Grant Programs
(VTC) Microbusiness Marketing Leverage Program
- Applications are closed.
- Reimbursable grant program to leverage existing marketing funds. Requires a targeted and research-based marketing plan.
- Marketing Focus: Small business and shoulder season marketing
- Who is eligible: Small tourism-related business with 20 or fewer full-time equivalent employees including boutique retail, restaurants, food trucks, small attractions, craft breweries, distilleries, wineries, boutique lodging and B&Bs, and events focused on shoulder season visitation.
- Additional eligibility: DMOs and NGOs, such as PDCs and Main Street organizations, may apply but the application must support microbusinesses and/or shoulder season visitation with a robust marketing plan.
- Match: 1:1 cash or in-kind marketing match
- Max Award: $5,000.
- How: Online application portal.
- For information and questions, please email [email protected]
(VTC) Marketing Leverage Program
- Reimbursable grant program to leverage existing marketing funds. Requires a research-based and measurable marketing plan.
- Requires documented marketing match
- Who is eligible: Virginia travel industry partners including small businesses, DMOs, private sector attractions, accommodations and events
- When: Early 2023 (tentative; subject to change).
- How: Online application portal.
- For information and questions, please email [email protected]
- Who is eligible: Official Virginia DMOs for marketing expenses that show positive and significant impact on tourism.
- When: Early 2023 (tentative; subject to change).
- How: Online application portal; Requires at least 50% cash or in-kind match.
- For information and questions, please email [email protected]
Virginia Special Events and Festivals Program
- Who is eligible: Virginia based special events and festivals for marketing and production of special events and festivals.
- Impact of special events and/or festival must show positive and significant impact on tourism.
- When: Early 2023 (tentative; subject to change).
- How: Online application portal; Requires at least 50% cash or in-kind match.
- For information and questions, please email [email protected]
Drive Outdoor Grant Program
- What’s available: $10,000/ $20,000 up front grants to 10 DMOs.
- Who is eligible: $10,000- any Virginia DMO; $20,000- Virginia DMO that previously completed DRIVE 2.0
- When: August 22, 2022- March 3, 2023
- How: DMOs apply to be a part of the program that utilizes the DRIVE 2.0 Strategic Plan applied to Outdoor Recreation tourism development. After successful application to enter the program, the DMO will hold a VTC led workshop to discuss outdoor rec development in the community. Upon completion of the grant round, the community can use the $10,000/ $20,000 grant fund towards specific outdoor recreation development outlined by the program guidelines.
- Contact: Caitlin Johnson [email protected] | Jacob Bower [email protected]
Tourism Development Financing Program (TDFP)
- What’s available: Gap financing towards the capital investment of new tourism product development.
- Who is eligible: Economic Development Organizations
- When: Year-round; no time limitations
- How: An EDO proves a deficiency in local tourism product based on visitor demand, through current research from a locality’s Community Comprehensive, Tourism Development and Marketing Plans. A developer then proves their project fills the deficiency through pro forma and market study research. If certification is achieved, the state contributes a percentage of quarterly sales and use tax collected from the project
- Learn more at https://www.vatc.org/TDFP.
- Please contact Wirt Confroy at [email protected] regarding these changes.
Tourism Improvement Districts (TIDS)
- What’s available: A visitor fee collected by tourism businesses for tourism marketing and development.
- Who is eligible: A newly formed TID Governing Board comprised of zone participating businesses.
- When: Year-round; no time limitations.
- How: Local lodging, dining, retail and tourism businesses petition the local government to create a TIDs plan. The plan defines zone geographic and usage parameters, and sources and uses of the funds. A newly formed governing board of participating businesses engages an administering Non profit administrator to assist in the management of the program and funds.
- Please contact [email protected] for more information.
