The social media Co-Op program includes paid posts on Facebook and Instagram.
Receive reimbursement on paid posts that feature VTC in the ad copy by tagging Virginia is for Lovers on Facebook and @VisitVirginia on Instagram. Also, when using a click-thru ad format (directs to a website), the landing page must include the Virginia is for Lovers® logo or promotional text summary about Virginia with hyperlink to Virginia.org.
CONTACT: KERRY MCNALLY
WHY A SOCIAL MEDIA CO-OP?
Share news, updates, special offers and events to targeted audiences, and get your message in front of both Facebook and Instagram users with a simple click using the Facebook Ads Manager interface.
Facebook is the most widely used social platform with more than one billion daily active users. Instagram has more than 800 million active users. An estimated 71% of businesses use Instagram. 30% of users purchase products they discovered on Instagram.
Facebook and Instagram have analytics tools to show you how your ad is working and to help you better understand your audience.
INDUSTRY PARTNER OFFER
- 25% reimbursement on spend
- Maximum reimbursement of $5,000