Build social engagement and increase website visits by promoting news, updates, special offers and events on Facebook and Instagram.
Role of Channel: Awareness > Consideration > Conversion
Contact: KERRY MCNALLY
Video: How to Create Facebook Ads
Application: Download the FY21 Social Media Application
WHY A SOCIAL MEDIA CO-OP?
- Track campaign performance with real-time, measurable results.
- Reach your exact audience with targeting based on age, location, behavior and interests.
- Budget-friendly advertising option to reach thousands of people with a small investment.
As of July 1, 2020: Doubled reimbursement maximum; Reimbursements issued on half-year basis.
FACEBOOK & INSTAGRAM
Receive reimbursement on paid posts that feature VTC in the ad copy by tagging Virginia is for Lovers on Facebook and @VisitVirginia on Instagram. Also, when using a click-thru ad format (directs to a website), the landing page must include the Virginia is for Lovers® logo or promotional text summary about Virginia with hyperlink to Virginia.org.
- 25% reimbursement on spend
- Maximum reimbursement of $10,000