Place banner and video ads in front of targeted audiences who are interested in travel.
Role of Channel: Awareness > Consideration > Conversion
Contact: DENISE KOFF
WHY LEISUREMEDIA360?
- Programmatic advertising – placing digital ads via real- time bids and optimizations – allows you to reach the right people at the right time for the right price.
- Segment audiences and highly target consumers based on age, location and interests.
- LeisureMedia360 will work with you from start to finish, to develop your campaign, produce creative and provide performance analytics.
As of July 1, 2020: Increased Video offering for up to 12 partners for May 2021.
PARTNER OFFER
BANNER ADS
Basic Targeting
- $1,250 for 400K monthly impressions* (minimum investment)
- $2,175 for 700K monthly impressions** (minimum investment)
Super Targeting
- $2,850 for 600K-750K monthly impressions* (minimum investment)
- $5,700 for 1.2M-1.5M monthly impressions** (minimum investment)
Available Timing
- 2020: August, September and October
- 2021: March, April, May and June
Creative Services
- Partner may run existing banners as is.
- LeisureMedia360 may create banners for partner but must include the VIFL logo.
*1 creative execution in various sizes
**2 creative executions in various sizes
VIDEO ADS
Available to a maximum of 12 partners.
Basic Targeting
- $4,250 for 200K monthly impressions (minimum investment)
Super Targeting
- $5,900 for 200K monthly impressions (minimum investment)
Available Timing
- 2021: May
TARGETING PARAMETERS
- Tier 1: Basic Targeting: Geo-targeted to key locations across premium sites. No demographic targeting.
- Tier 2: Super Targeting: Targeted to geography, demographics, interest and behaviors.
- Retargeting also included as added value.
- Targeted audience segments include: Family, Outdoor, Food & Wine, Music Lovers, History Lovers or even more specific audiences based on goals.
