Place banner and video ads in front of targeted audiences who are interested in travel.
Role of Channel: Awareness > Consideration > Conversion
Contact: DENISE KOFF
WHY LEISUREMEDIA360?
- Programmatic advertising – placing digital ads via real- time bids and optimizations – allows you to reach the right people at the right time for the right price.
- Segment audiences and highly target consumers based on age, location and interests.
- LeisureMedia360 will work with you from start to finish, to develop your campaign, produce creative and provide performance analytics.
Video available in September and May (previously May only) for up to 12 partners.
PARTNER OFFER
BANNER ADS
Basic Targeting
- $1,250 for 400K monthly impressions* (minimum investment)
- $2,175 for 700K monthly impressions** (minimum investment)
Super Targeting
- $2,850 for 600K-750K monthly impressions* (minimum investment)
- $5,700 for 1.2M-1.5M monthly impressions** (minimum investment)
Available Timing
- 2020: August, September and October
- 2021: March, April, May and June
Creative Services
- Partner may run existing banners as is.
- LeisureMedia360 may create banners for partner but must include the VIFL logo.
*1 creative execution in various sizes
**2 creative executions in various sizes
VIDEO ADS
Available to a maximum of 12 partners.
Basic Targeting
- $4,250 for 200K monthly impressions (minimum investment)
Super Targeting
- $5,900 for 200K monthly impressions (minimum investment)
Available Timing
- September 2021 and May 2022
TARGETING PARAMETERS
- Tier 1: Basic Targeting: Geo-targeted to key locations across premium sites. No demographic targeting.
- Tier 2: Super Targeting: Targeted to geography, demographics, interest and behaviors.
- Retargeting also included as added value.
- Targeted audience segments include: Family, Outdoor, Food & Wine, Music Lovers, History Lovers, or more specific audiences based on goals.
