Industry Advertising Co-Op Program

The FY21 Industry Advertising Co-Op Program offers simple, affordable and flexible advertising opportunities so our industry partners can participate in impactful media campaigns, available July 1, 2020 – June 30, 2021.

We have streamlined the FY21 program to provide a more substantial investment in the programs that are the most impactful and easy to use in order for our partners to enter the market as quickly and successfully as possible.

If you are unsure of how to start planning your Paid Media plan or have any questions, please contact Lindsey Norment.

When developing ads that are part of the Industry Advertising Co-Op Program, please follow the VIFL Style Guide. Many programs require use of the Virginia Is For Lovers ® logo, which may be requested here.

FY21 CO-OP OVERVIEW

FY21 PROGRAM DETAILS