Industry Advertising Co-Op Program

The FY20 Industry Advertising Co-Op Program offers simple, affordable and flexible advertising opportunities so our industry partners can participate in impactful media campaigns, available July 1, 2019 – June 30, 2020.

We have assessed partner needs, campaign successes and the current media landscape to create a program that is well-managed, cost-effective and results-oriented.

If you are unsure of how to start planning your Paid Media plan or have any questions, please contact Lindsey Norment.

When developing ads that are part of the Industry Advertising Co-Op Program, please follow the VIFL Style Guide. Many programs require use of the Virginia Is For Lovers ® logo, which may be requested here.

FY19 Co-Op Program: Click here for details, or download Applications and Guides at the links below:

• FY19 Social Media: Application | How-To Guide
• FY19 Search: Application | How-To Guide
• FY19 Cable: Contact Lindsey Norment for Application 

FY20 Program Overview

FY20 Program Details