Industry Advertising Co-Op Program - Virginia Tourism Corporation

The FY24 Industry Advertising Co-Op Program offers simple, affordable and flexible advertising opportunities so our industry partners can participate in impactful media campaigns, available July 1, 2023 – June 30, 2024.

If you are unsure of how to start planning your Paid Media plan or have any questions, please see this helpful document or contact Lindsey Norment.

When developing ads that are part of the Industry Advertising Co-Op Program, please follow the VIFL Brand Guide. Many programs require use of the Virginia Is For Lovers ® logo, which may be requested here.

While VTC is in transition between agencies, please contact Lindsey Norment with any questions on the co-op program. When a new agency is in place, the contact information will be updated below.