Industry Advertising Co-Op Program

The FY22 Industry Advertising Co-Op Program offers simple, affordable and flexible advertising opportunities so our industry partners can participate in impactful media campaigns, available July 1, 2021 – June 30, 2022.

If you are unsure of how to start planning your Paid Media plan or have any questions, please contact Lindsey Norment.

When developing ads that are part of the Industry Advertising Co-Op Program, please follow the VIFL Style Guide. Many programs require use of the Virginia Is For Lovers ® logo, which may be requested here.

FY21 Co-Op Programs are open through June 30, 2021. Reimbursement documents for Search and Social co-op programs are due July 31, 2021. Submissions received after August 13, 2021 will not be approved for reimbursement.

• FY21 Programs Overview
• FY21 Social Media Application and Reimbursement How-To
• FY21 Search Application and Reimbursement How-To

• FY22 Programs Overview
• FY22 Co-op Presentation PDF
• FY22 Co-op Webinar Recording