The 2018 Industry Advertising Plan offers affordable, flexible advertising opportunities for our industry partners’ campaigns, running from July 2017 – June 2018, with VTC investing and buying down more than ever before. There are more opportunities than just advertising in this plan, and it reflects both what we know partners need, and the current media landscape. Only the Virginia Tourism industry can take advantage of these co-operative advertising opportunities.
This year’s Industry Advertising Plan was created with the following goals in mind:
1. Provide value.
2. Be flexible.
3. Simplify the process.
4. Produce results.
In that spirit, we’ve created a plan partners of any size can effectively use to reach their most important audiences.
Download the media plan. VTC Industry Marketing Program FY18 – PDF
CONTACTS & RESOURCES
Blue Ridge Outdoors: Leah Woody
Leisure Media 360: Denise Koff
Matador: CJ Close
TripAdvisor: Mark Preston
- FY18 Google Application: Download the DOC or PDF
- FY18 Google Toolkit – Qualification Parameters and Reimbursement How-To
- Google Example Report
- FY18 Facebook Application: Download the DOC or PDF
- FY18 Facebook Toolkit – Qualification Parameters and Reimbursement How-To
- Facebook Example Report
Outbrain: Joe Addona
- FY18 Outbrain Application: Download the DOC or PDF
- FY18 Outbrain Toolkit – Qualification Parameters and Reimbursement How-To