Virginia Tourism Corporation

Information for Virginia's Travel Industry

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You are here: Home / Marketing / Brand Management / Creative Services

Creative Services

The VTC Creative Services team oversees the in-house production of creative materials for advertising, social media, partner outreach, the Virginia Travel Guide, and other outlets as needed. The VTC Creative Team also oversees the production of photo and video shoots and the licensing and management of photo and video assets.

Below you will find resources and guidelines for producing and implementing your own creative materials as well as how VTC can be a resource for photo and video assets.

 

Photo & Video Legal Documents

These are documents VTC uses when contracting and sharing digital assets. We encourage you to copy and implement in your own offices.

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How to License Photos & Video

Here, we share our step-by-step process for licensing images and video.

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How to Access the VTC Image Library

Learn how to access VTC’s digital image library and use it as a source for creative marketing materials.

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How to Share Photos & Video with VTC

Learn how to share image and video assets with VTC.

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How to Plan a Photo Shoot

Here, we break down our planning process while giving recommendations and tips on maximizing your budget, staying organized, and considering the details.

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Video Platforms & Practices

Guidelines and recommendations for video implementation across various digital platforms.

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Creative Resources Guide

Generate inspirational content now while ensuring you are well-armed with promotional content when the time comes to travel again.

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Brand Management

  • Brand Marketing Initiatives
    • Campaign: WanderLove
    • Campaign: Share What You Love
    • LOVE Lives Here
  • Industry Advertising Co-Op Program
  • Virginia Travel Guide
    • Order Bulk Guides
  • LOVEwork Reimbursement Program
    • Submit Application
  • Creative Services
  • Virginia Is For Lovers Logo Request
  • Additional Opportunities

Contact Staff

Lindsey Norment
Brand Director
lnorment@virginia.org
804-545-5578
Leah Harms
Brand Manager
lharms@virginia.org
804-545-5568
Ali Zaman
Art director & Photographer
azaman@virginia.org
804-545-5566
Ryan Trapp
Art director
rtrapp@virginia.org
804-545-5569
Sarah Hauser
Creative Specialist & Photographer
shauser@virginia.org
804-545-5515
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VTC Expenditures
View VTC’s Expenditures
eVA Transparency Reports
eva Transparency Reports
  • What is DRIVE 2.0?
  • Why do we Need a Statewide Tourism Plan
  • Strategic Tourism Plan
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Copyright © 2021 – Virginia Tourism Corporation, 901 E. Cary St., Suite 900, Richmond, VA 23219

(804) 545-5500, webmaster@virginia.org

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