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You are here: Home / Marketing / Content Marketing

Content Marketing

What We Do

VTC’s Content Marketing involves the creation and sharing of online materials (videos, blogs, social media posts, etc.) intended to generate interest from consumers in your travel products or services.

Read our Virginia Travel Stories at blog.virginia.org

Work with Us

Wish to be considered for future partnership opportunities? Fill out our Partner Collaboration Form.

2025 Content Calendar Overview

View our 2025 Content Calendar Themes.

Travel Trends

View our list of 2025 Travel Trends.

VTC Editorial Style Guide

Using our messaging of “love” is a great way to create consistent content that readers will immediately identify as our brand. Read our editorial style guidelines here.

Content Marketing Best Practices

A successful marketing plan always include a content plan. These materials must be relevant, consistent, and valuable to your consumer base to drive travel.

Read more about Content Marketing Best Practices for creating more effective content for your outlets.

Content Marketing

  • Content Marketing
    • Content Marketing Best Practices
  • Virginia is for Lovers Blog

Social Media

  • Social Media
    • Social Media Connections

Contact Staff

Danielle Emerson
Content Marketing Director
demerson@virginia.org
804-545-5576
Patricia Keppel Anderson
Content Manager
panderson@virginia.org
804-545-5557
Taylor Paul
Social Media Manager
tpaul@virginia.org
804-545-5579
Liza Mickens
Social Media Specialist
lmickens@virginia.org
804-545-5574
Robin Schwartzkopf
Content Copywriter
rschwartzkopf@virginia.org

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