Virginia Tourism Digital Marketing Services
More than 80% of travelers use Internet websites, blogs, social media, search engines and eMail to find, plan and book their travel to Virginia. Make sure you take advantage of VTC’s innovative Digital Marketing Solutions.
Get Listed on Virginia.org – the Commonwealth’s official travel and tourism website. VTC’s marketing drives travelers to Virginia.org where consumers can find and book your attraction or business and learn what your locality has to offer.
Advertise on Virginia.org
Get highly targeted click thrus to your website and differentiate your business on Virginia.org. Many advertisers have experienced over a 1% click thru — 10 times the internet average.
The Content Marketing Calendar is used by our team as a guide for social media outlets, Virginia.org content, and the Virginia is for Lovers blog, as well as sharing the topics with outside paid marketing and public relations specialists. Use the calendar to mirror our marketing efforts.
VTC sends multiple marketing enewsletters to consumers and visitors as well as the “Virginia Travel Post”, the monthly enewsletter to tourism industry partners to let them know what is happening at VTC.
Advertise in our Monthly eNewsletters where you can reach over 330,000 subscribers.
VTC offers 3 placements in our newsletters.
Put Virginia.org Data on your Website
VTC’s data sharing program can save Virginia’s tourism localities and regions considerable Web site development time and costs. Let VTC and Virginia.org collect, inventory and manage community events, accommodations, attractions and packages.
Getaways on Virginia.org
VTC is seeking getaways for digital marketing promotions. A getaway includes sites to see, places to stay, and places to eat in a multi-day itinerary (“day one, day two, day three”) format.
RootsRated Media Program
Content marketing is more effective than traditional advertising, but it’s not as easy to execute with partners. VTC has partnered with technology provider RootsRated Media to provide Virginia tourism industry partners a platform to support co-op marketing.