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You are here: Home / Tourism Improvement Districts (TIDs)

Tourism Improvement Districts (TIDs)

A business district created to generate funds for destination marketing and capital investment

Tourism businesses collect new visitor fees to fund local tourism marketing and development 

TIDs are a hospitality-specific model of the traditional Business Improvement District (BID). TIDs use special benefit assessments, rather than general taxes, to raise revenue to use for destination marketing and tourism promotion. Funds raised through these assessments cannot be diverted into other government programs and can only be spent on programs that benefit those who pay into the district, in most cases hotels.

What does a TID do?
A TID’s mission is to promote and improve tourism in the designated boundaries. Activities may include print and internet advertising, website operations, visitor services, sales lead generation and other significant sales and marketing programs that benefit the payors by increasing demand for overnight visitation.

In 2021, the Code of Virginia was createb by passting Article 3. Tourism Improvement Districts / § 15.2-2413.1. This authorized any locality to:
– create a local tourism improvement district plan
– contract with a nonprofit entity to administer the activities and improvements.
– establish fees charged to businesses
– fund tourism promotion activities

View this short presentation for a TIDs overview

Presentation on Tourism Improvement Districts (TIDs)

For more information on establishing TIDs in Virginia, contact:

Tiffany Gallagher
Eastern US Branch Manager
Civitas ❘ Tourism Improvement Districts *Deep Dive on TIDs
(800) 999-7781 –office
[email protected]

Tourism Development Financing Program

  • Code of Virginia
  • TDFP 2024 Full Guidelines
  • Tourism Development Plan Template

Contact

Wirt Confroy
Director of Business Development
wconfroy@virginia.org
804-545-5552

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