Profile of Travel in Virginia
VTC conducts research on an ongoing basis among travelers to the Commonwealth. Reports contained here are from this ongoing study that identifies the travel behavior and demographics of various travelers with Virginia. For custom profiles from this study, please scroll to the bottom of the page.
FY2015 Profile of Leisure Travel in Virginia Download Excel File
- Profile detailing travel behavior on leisure trips to Virginia
- Information includes: where travelers come from, how much they spend, how long they stay, where they go, what they do, how they plan their trips, etc. Also includes detailed demographics of travelers.
FY2015 Virginia Visitor Profile Explanation Download PDF
- Explanation of the methodology and contents of the Profile of Travel in Virginia
Additional profiles that may be of interest are below. These are separated into categories to help you more quickly locate the profile of most use to you.
OVERALL VISITOR PROFILES:
All Visitor Trips Profile
Leisure Trips
Business Trips
Overnight Trips
Day Trips
Several years ago, VTC introduced a follow-up study named Virginia Module of TNS Travels America. Households traveled to Virginia were re-contacted in order to gain more specific information on travel party characteristics and the attractions and cities visited in Virginia. Below are the profiles from the follow-up survey by interest and region visited.
REGION:
Central Virginia
Blue Ridge Highlands
Heart of Appalachia
Chesapeake Bay
Coastal Virginia
Coastal Virginia – Eastern Shore
Northern VA
Shenandoah Valley
Southern VA
Virginia Mountains
INTEREST:
Arts & Culture
Entertainment & Amusement
Friends & Family
Historic Sites & Civil War
Sports Recreation Nature Outdoors
CY2015 Virginia Traveler Fast Facts
Below are highlights from the TNS Travels America study for different Virginia traveler categories.
All Virginia Travelers Infographic
All Virginia Travelers
Day Travelers
Overnight Travelers
Overnight Travelers– Out of State
Travelers with a Hotel Stay
Virginia Welcome Centers
Detailed report on the Virginia operated Welcome Centers. Report includes highway and ramp traffic, total visitation to each of the centers, and demographic and trip characteristic data from guest registries.
- 2017 Welcome Center Report Download Excel File
