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You are here: Home / Bring LOVEwork to Your Destination or Event

Bring LOVEwork to Your Destination or Event

LOVEwork
Standard LOVEwork

Virginia is for Lovers is about love – pure and simple. The Virginia Tourism Corporation has created over-sized LOVEwork (16 feet wide and 7 feet high) to promote the message that “Love is at the heart of every Virginia vacation.“

The Virginia Tourism Corporation is offering the LOVEwork on a first-come, first served basis for Virginia tourism destinations/events that promote family-friendly travel experiences.

For a fee of $500 (to cover transportation and installation), VTC will deliver the LOVEwork to your local destination for special events, new openings, new exhibits or to launch a new marketing initiative. The event must be family-focused and compliment the Virginia is for Lovers marketing campaign and brand. 

Other guidelines include:

  • The LOVEwork is only available for special events at a family-friendly tourism-related destination which will draw a minimum of 500 people.
  • The LOVEwork is available for a minimum of three days and a maximum of seven days.
  • There can be no admission cost just to access the LOVEwork.
  • The location of the LOVEwork must be on a flat area that is at least 20 feet long that is easily accessible by everyone including people with mobility issues or physical disabilities.
  • Any necessary permits/paperwork/local approval must be secured by the local organization making the request.
  • Organization requesting the LOVEwork must complete a liability form if selected to receive the artwork.
  • VTC has final approval on LOVEwork placement/location as well as messaging/promotion related to the artwork.
  • Submit your requests at least 60 days in advance of your event.
  • The LOVEwork is on a first-come first served basis.
  • Approved LOVEwork destinations need to send any news releases, Web announcements or any other communication about the LOVE artwork to VTC for approval prior to distribution.

VTC will provide destinations displaying the LOVEwork with a news release template, messaging, marketing ideas and a companion sign that tells visitors how to share their LOVE pictures on social media at www.Facebook.com/VirginiaisforLovers, Instagram and on Twitter using #LOVEVA.

Bring LOVEwork to Your Destination or Event

  • Fill in the form below to apply to have the LOVEwork displayed at your destination.

    For Questions contact Noelle Baker [email protected].

  • (ex - https://www.virginia.org/listings/events/eventname/)
  • Optional: Upload any supporting documents (concepts, images, etc.).
    Drop files here or
    Max. file size: 25 MB.

    LOVEwork Program

    • Brand Management
    • LOVEworks Reimbursement Program
      • LOVEwork Press Release Template
      • LOVEwork Media Alert/Invitation Template
    • LOVEwork Listing Process
    • Bring a LOVEwork to Your Destination or Event

    Virginia Travel Guide Advertising

    Reserve space now to include your message in the 2021 Travel Guide! Learn More

    LOVEwork Calendar

    LOVE Hits the Road

    Come see the Virginia is for Lovers traveling LOVEwork at these upcoming events and destinations.

    LOVEworks on the road:

    APRIL

    April 24-April 27
    VA Arts Festival, Norfolk Scope

    MAY

    May 6-May 11
    Bear Chase Brewing Company, Bluemont, VA

    May 9-May 13
    The Homeplace Vineyard, Chatham, VA

    May 14-May 18
    Goochland Day, Goochland, VA

    May 22-May 25 (Digital)
    Rooster Walk Music and Arts Festival, Afton, VA

    JUNE

    May 31-June 1 (PRIDE)
    Portsmouth Pride, Portsmouth, VA

    June 5-June 11
    Brambleton Town Center, Brambleton, VA

    June 14-June 15
    Jackson River Scenic Trail Marathon, Covington, VA

    June 19-June 24
    Red Wing Roots Festival, Mt. Solon, VA

    June 20-June 22
    Williamsburg Live, Williamsburg, VA

    June 21 (PRIDE)
    Hampton Roads Pride, Town Point Park, Norfolk, VA

    June 25-June 30 (PRIDE)
    Alexandria Annual Pride Fair, City Hall Market Square, Alexandria, VA

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