As a valued stakeholder to our travel and tourism industry, Virginia Tourism has launched a Co-Op Program with Sojern to further assist you in driving visitation.
Through this custom marketing program you will receive a 1:1:1 match giving you 3x the advertising value on your investment in a digital advertising campaign with KPIs set specifically to your goals.
For questions or program inquiries, please contact Todd Schechter.
Watch a webinar from Sojern about the Virginia Co-op Program.
Who is Sojern?
Sojern provides intelligent digital marketing solutions for the travel industry. We know when
someone is looking to travel and can influence them to book directly with you. These solutions are now available to you at a value with a custom program brought to you by Virginia Tourism.
350M – In-Market Travelers
10+ – Years of Travel Experience
500+ – Tourism Account
Why Work With Sojern?
We’ve delivered over $13B in bookings for 10,000+ global travel brands including destinations, hotels, attractions, airlines, and more. We can help you attract more visitors and drive bookings
with the Virginia Tourism C0-op Program.
How Does Sojern Do It?
We feed a variety of data points into our machine learning technology to understand who to show an ad to when they’re actually searching and booking their travel. This allows us to engage and convert them with the right message at the right moment. We show travelers engaging ads across multiple devices and channels including Display, Native, Video, Facebook & Instagram and more.
Program Details
Participants can opt-in at any investment level between $2,500 and $25,000. With a match
investment from Virginia Tourism and a match in media value from Sojern, your organization will
receive 3x the value of your investment.
Once opted-in, Sojern will collaborate with you to build a custom marketing campaign to best set
your campaign for success. We’ll work with you every step of the way to get the campaign launched including collecting assets, placing pixels and we’ll provide you with access to a portal where you will be able to monitor your campaign performance 24/7.
| Campaign Flight: | Minimum of 3 Months; Beginning July 2023 and ending before June 30, 2024 |
| Buy-In Options: | Minimum $2,500, Maximum $25,000 |
| Channel Options: | Display, Native, Video; Impressions based on investment level and channels |
| Assets: | JPG, GIF, PNG or HTML5 format for Desktop and Mobile due 2 weeks prior to start date |
| Pixels: | Sojern pixel placement is recommended for optimization and detailed insights reports |
| KPI Options: | ROAS, Hotel bookings, Video Completion Rate, Web Traffic |
| Reporting: | Participants will have access to their own Sojern Online Account Dashboard with insights and reporting including campaign performance, audience profile, market insights, and more |
| Package Level | Partner Investment | Virginia Tourism Match | Sojern Match | Total Media Value |
| Min. Partner Buy-In | $2,500 | $2,500 | $2,500 | $7,500 |
| Max. Partner Buy-In | $25,000 | $25,000 | $25,000 | $75,000 |
