The Brand Department oversees all paid marketing for Virginia Tourism, including advertising, brand activations, sponsorships and promotions. Working closely with The Martin Agency, the Brand Department implements a high-level brand awareness campaign throughout the year aimed at attracting new generations of travelers, first-time visitors and high-yield customers to Virginia.
The Brand Department also develops and implements the Industry Co-op plan, aimed at providing affordable and flexible advertising opportunities for the Virginia Tourism industry. The plan provides scalable options for all budget sizes aimed at helping industry partners attract new visitors.
Virginia is for Lovers Brand Marketing Initiatives
Find opportunities to further your marketing dollars with these initiatives from VTC.
Industry Advertising Co-Op Program
The FY20 Industry Advertising Co-Op Program (programs will begin July 1, 2019) is now available!
Travel Guide Advertising
The guide is the VTC’s primary consumer fulfillment piece, published each year in December.
LOVEworks Reimbursement Program
The LOVEworks program is a state-wide branding initiative designed to promote historic life experiences in Virginia and strengthen awareness of the “Virginia is for Lovers” message. Create a LOVEwork for your destination.
Virginia is for Lovers Logo Request
Submit a request to use the Virginia is for Lovers® Logo in your marketing.
Additional marketing opportunities and resources available to our partners.