The Brand Management division under Marketing develops and promotes Virginia tourism through the use of media including print, broadcast, outdoor and web-based venues. The consumer media plan targets frequent travelers within markets that provide the highest potential number of visitors to Virginia.
The Brand Management division also helps to promote Virginia to group travel planners/tour operators and to meeting/convention planners.
Whether you are a multi-million dollar resort or a small bed and breakfast, we have worked tirelessly to develop marketing opportunities to help you attract new visitors. You will find a diverse range of marketing opportunities ranging from national television spots to in-state advertising.
2018 VTC Marketing Plan
Find a wealth of advertising opportunities to help you succeed in reaching more consumers in an efficient, effective way.
The guide is the VTC’s primary consumer fulfillment piece, published each year in December.
Affordable opportunities to promote your tourism business and events in the Virginia eNewsletter.
Get highly targeted click thrus to your website and differentiate your business on Virginia.org.
Get your message in front of the travelers who stop in at our 13 Welcome Centers on the entrances to Virginia.
The LOVEworks program is a state-wide branding initiative designed to promote historic life experiences in Virginia and strengthen awareness of the “Virginia is for Lovers” message. Create a LOVEwork for your destination.