VTC’s annual Economic Impact of Travel study for 2025 was conducted by Tourism Economics.
2025 Economic Impact of Visitors in Virginia
- 2025 Economic Impact of Visitors in Virginia
- 2025 Economic Impact Data Highlights
- Virginia’s Visitor Economy Never Stops Infographic
Note: The 2025 locality-specific economic impact data will be available around Labor Day. Please scroll down to access 2024 data.
2024 Economic Impact of Visitors across Virginia’s localities
These files contain measurements of the amount and total impact of visitor spending across all Virginia counties and independent cities. Please only use these files for year-over-year comparisons, and not any Economic Impact data released in prior years by VTC. The historical data in these files has been revised reflecting updated methodologies and additional local input data. Comparing this data to prior reports is not an apples-to-apples comparison.
Direct Visitor Spending & Impact: The below file contains measurements of direct visitor spending across all Virginia localities – with historical data back to 2016. Direct visitor spending measures the amount of expenditures spent by visitors in each locality. If you are looking for spending, income, employment, and tax revenue generated directly by visitors by locality, please refer to the link below.
Indirect and Induced Visitor Impacts: The below file contains the measurements of indirect and induced impacts of visitor spending across all Virginia localities. Tourism Economics uses an IMPLAN input-output model to measure the expanded economic impact of travel spending as it flows through the economy.
Methodology Description
Tourism Economics has prepared a methodological overview of the 2024 Economic Impact study. Please refer to the below document.
Generate Your Own Report – 2020-2024
If you have any questions, please reach out to us at research@virginia.org.