Virginia Tourism Corporation

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You are here: Home / Marketing / Group Tours, Meetings and Sports Marketing / Sports Marketing

Sports Marketing

Sports Virginia is a statewide collaboration of professionals from local convention and visitor bureaus, sports commissions, parks and recreation offices and facilities. Our main goal is to bring more sports competitions and events to Virginia to increase visitor expenditures, tax revenues and employment statewide.

VTC markets the state of Virginia as a premiere destination to sports event rights holders through national and professional sports membership organizations and conventions, as posted on our Marketing Calendar. Attendance at these conventions offers the opportunity to meet one on one through prescheduled appointments with sports event rights holders

Trade show partnerships and lead reports

Lead reports from the following trade shows/conferences are available by request.

TEAMS Sports Conference
October 24-27th 2022

Sports ETA Symposium
May 2-5th 2022

Connect Sports Conference
August 8-10th 2022

S.P.O.R.T.S Relationship Conference
September 19-21st 2022

Contact Danish Saadat for lead reports and if you would like to partner at upcoming trade shows, client events, or participate in Sports Virginia partner discussion meetings.

VTC belongs to the following sports organizations:

  • ACES (Association of Chief Executives for Sport)
  • Sports ETA (formerly NASC)
  • VRSP (Virginia Recreation and Park Society)

SportsVirginia.org

VTC works with Virginia travel partners to update the Sports website with the most recent venue, destination and event information. The SportsVirginia.org website is a great statewide tool which increases Virginia’s exposure in the sports market to sports events rights holders that represent tournaments and events. One feature of the site is a list of major sports venues that are searchable by the type of sports the venue can accommodate thus helping the rights holder compare venue options.

Promote your Sports Venues

Let us help you promote your sports venues. We need you to add your sports venue listings and/or help spread the word with your local partners such as colleges, sports commissions and parks and recreation departments to add listings for your region.

Make your venue visible to these buyers by adding a listing to the website. We are looking for venues that organizations can use to host tournaments and competitions. We are NOT looking for sports venues for individual sports enthusiasts such as fishing charters or resort recreation centers. These venues can be listed under the “Get Outside” tab of the www.Virginia.org website.

Please click here for Instructions and Guidelines

Please click here to let us know about your new, renovated or expanded travel product

Sports Virginia


www.SportsVirginia.org

  • Sports Marketing
  • Sports Marketing Listing Guidelines
  • See What’s New for Sports
    • Submit What’s New in Virginia for Sports
  • Marketing Calendar

Contact

Joni Johnson, CTP, TMP
Director of Sales
jjohnson@virginia.org
804-545-5544
Danish Saadat
National Sales & Marketing Manager
dsaadat@virginia.org
804-545-5543
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Copyright © 2023 – Virginia Tourism Corporation, 901 E. Cary St., Suite 900, Richmond, VA 23219

(804) 545-5500, [email protected]

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