VTC’s Content Marketing involves the creation and sharing of online materials (videos, blogs, social media posts, etc.) intended to generate interest from consumers in your travel products or services.
Read our Virginia Travel Stories at blog.virginia.org
Content Marketing Best Practices
A successful marketing plan always include a content plan. These materials must be relevant, consistent, and valuable to your consumer base to drive travel.
Read more about Content Marketing Best Practices for creating more effective content for your outlets.
Content Marketing Calendar
The VTC Marketing team created the Content Ideas Marketing Calendar as a template for our partners to mirror our marketing efforts and create content that aligns with current messaging. Our team uses this calendar internally as a guide for social media outlets, Virginia.org content, and the Virginia is for Lovers blog, as well as sharing the topics with outside paid marketing and public relations specialists. The topics listed offer a broad overview of the annual marketing calendar, and do not always represent new blog articles or other forms of content; much of the content is updated from prior years to be timely and relevant.
2020 Virginia Tourism Content Ideas Marketing Calendar – COMING SOON!
For questions or suggestions relating to the content ideas marketing calendar, please contact Patricia Keppel at pkeppel@virginia.org.
