VTC’s Content Marketing involves the creation and sharing of online materials (videos, blogs, social media posts, etc.) intended to generate interest from consumers in your travel products or services.
Read our Virginia Travel Stories at blog.virginia.org
Content Marketing Best Practices
A successful marketing plan always include a content plan. These materials must be relevant, consistent, and valuable to your consumer base to drive travel.
Read more about Content Marketing Best Practices for creating more effective content for your outlets.
2021 Content Marketing Strategy
VTC develops quarterly content marketing strategies to serve as a roadmap for our partners. This document can be used to mirror VTC’s marketing efforts and create content that aligns with our current messaging.
In 2020, VTC Marketing shifted our content strategy to the 3H Model, originally developed by Google and YouTube. Our team uses this strategy to guide content for social media, the blog, Virginia.org, paid advertising, earned media efforts, special events, and more.
Download the Spring 2021 Content Marketing Strategy here.
For questions or suggestions, please contact Patricia Keppel at pkeppel@virginia.org.
Interested in more behind-the-scenes insights into VTC Marketing? Check out some tips & tricks from VTC’s social media and content team.
2020 Content Marketing Strategy Outlook Webinar
If you missed the February 19th Zoom Webinar on VTC’s 2020 content marketing strategy outlook, you can access it on demand by clicking here.
