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You are here: Home / About / Diversity, Equity and Inclusion Resources / LGBTQ+ Marketing

LGBTQ+ Marketing

The LGBTQ+ community represents people with gender identities and orientations including Lesbian, Gay, Bisexual, Transgender, Asexual, Intersex, Non-Binary and others. » see full glossary

It’s more important than ever to let LGBTQ+ travelers know your lodging, culinary, shopping, events, museums, music, weddings, meetings, and outdoor experiences are safe and welcoming. As you familiarize yourself with your LGBTQ+ audience, don’t hesitate to connect with your local partners who live and work in your area, and are the best resource for finding and sharing your local experiences that Queer travelers will

A common misconception partners make is perceiving “Everyone knows we’re friendly to everyone.” Out-of-state (and in-state) visitors have no way of knowing unless you tell them, and show them you are. You accomplish this in your marketing, sharing messages, images and content of LGBTQ+ people enjoying your business, event and experience.

Connect LGBTQ+ visitors who want safe, authentic and welcoming Virginia experiences with YOU and your unique, inclusive travel experience you work so hard to create, sustain and grow.
* For partnership ideas, contact Wirt Confroy » [email protected] | 804.545.5552


These Top Opportunities with VTC will help maximize your awareness with LGBTQ+ visitors:

~ Add or Update your free listing at https://admin.virginia.org
     * Be sure and select the LGBTQ+ friendly option when describing your business
     * Expand your reach with multiple listings (events, wedding venues, trip ideas)
     * For assistance, contact VTC’s Robin Mamunes » [email protected] | 804.545.5545

~Partner with our social channels:  @visitgayva – Instagram  |  @VisitGayVA – Twitter
     * Use  #visitgayva  when sharing from your social channels

~Request the Virginia is for Pride Lovers® Logo

~Leverage VTC’s LGBTQ+ Travel images in your marketing.
     *Explore our Widen collection images, or search for your product/destination in the catalog.


Why market to LGBTQ+ Travelers?

  • LGBTQ+ travelers travel more, stay longer and spend more money
  • LGBTQ+ travelers spend an estimated $57 billion in the U.S., annually
  • Travel more and have the largest disposable income than any niche market
  • LGBTQ+ consumers make nearly 10% of the U.S. market
  • Virginia’s top travel feeder markets compliment the LGBT travel market, including DC/NOVA, Baltimore and Charlotte with direct flight access from Boston, Atlanta and Chicago
  • A destination’s reputation for being LGBTQ+-friendly is the primary motivator for selection

Resources

  • LGBTQ+ Travel
  • LGBTQ+ Marketing
  • LGBTQ+ Partners
  • Virginia Is For Lovers Logo Request
  • TAG Approved® Accommodations Program
  • LGBT Travel Research from CMI – *Free
  • CMI LGBT Travel Marketing Posts – *Free

Contact

Wirt Confroy
Director of Business Development
(804) 545-5552
[email protected]

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