VTC is pleased to announce that applications are now open for the Virginia Tourism Corporation (VTC) DMO Recovery Grants. The grants are designed to provide immediate recovery marketing funds to destination marketing organizations (DMO) across the Commonwealth that have been heavily impacted by the novel coronavirus pandemic. VTC will provide up to 50 grants to DMOs in the amount of up to $10,000 each.
This program is open to only recognized Virginia DMOs.
The coronavirus has had a devastating impact on the tourism and hospitality industries in Virginia. As the Commonwealth slowly reopens for business, Virginia Tourism is offering these grant funds as a first step to re-entry into the marketplace to spur economic activity and travel across the Commonwealth.
Based on industry research, in-state and drive-market road trips will be the first to return as restrictions are lifted in Virginia and across the country. Travelers will be seeking safe, close-to-home destinations that allow for social distancing and access to open spaces, specifically beach, outdoor and rural experiences. Additionally, 40 percent of Americans intend to take a road trip this year.
In response, VTC has created a new integrated summer campaign, WanderLove, that will provide travel inspiration for epic Virginia Road Trips. The campaign will feature outdoor recreation, hidden gems, small towns, and VTC’s signature LOVEworks program. This grant will provide DMO partners a simple and flexible way to participate in the WanderLove program. Each recipient will be equipped with creative templates and resources to highlight their own destination.
WanderLove Partner Requirements:
VTC is offering a grant of $10,000 that can be used on anything related to the WanderLove campaign, but there are a few requirements.
Check out the Partner Requirements.
Read the VTC DMO WanderLove Grant Terms & Conditions. The Terms & Conditions contain information on allowable expenses under the VTC DMO WanderLove Grant.
Download the VTC DMO WanderLove Grant Word Document so that you can see the questions to answer in the application. (You may want to complete the narrative sections, and then cut and paste into the online application).
NOTE: ONLY ONLINE APPLICATIONS WILL BE ACCEPTED.
On the form below, please complete:
- Contact Information
- Completion Date
- Road Trip Hub & Spoke
- Feeder Markets
- In- Kind Match
- Marketing Plan
- Virginia is for Lovers “WanderLove” campaign tie-in
The DMO WanderLove grant submission is now closed.