Information for Virginia Tourism Industry Partners.

Music Festivals are in Full Swing - Lockn'

News and Opportunities for the Virginia Travel Industry
June 2017

GO Virginia Initiative
GO Virginia

Offers opportunities for input from Virginia’s tourism industry
GO Virginia is a new initiative that will provide a framework for strengthening the economy in each Virginia region.  Virginia travel industry partners are encouraged to engage with their GO Virginia Regional Councils.  Think bold initiatives!  All proposed projects should have significant economic impact and job creation. For more information visit
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Grants and Funding

Virginia Tourism Corporation Marketing Leverage Program Applications are OPEN!
Applications are now open and are due back no later than June 27 by 5:00 PM. *Please Note that the draft review deadline has passed.
The VTC Marketing Leverage Program is designed to stimulate new tourism marketing programs through the creation of tourism partnerships, to leverage partners’ marketing budgets, and to extend the “Virginia is for Lovers” campaign.

Learn More →

Digital Marketing
Crabbing in Cheriton

Upcoming Content Marketing
Want to be included in a blog or an article on Check out our content marketing calendar for things we are working on. You must be listed on for possible inclusion in any blog or article.
Log into the Admin Tool to get started. Email Robin Mamunes at for assistance.See our content calendar for 2017.
More Information →
Watermans Cabin

Summer Packages and Deals
We need your summer deals and packages for our upcoming enewsletters. Content is pulled from so you must be listed through the admin tool for possible inclusion.
Log into the Admin Tool to get started. Email Robin Mamunes at for assistance.
More Information →
Norfolk Botanical Garden Photo @alexmc757

Advertise in the Virginia Tourism eNewsletters and on
Advertising is available for placements on and in the monthly enewsletters.

Get information on pricing and the availability for the Monthly and seasonal emails.

Advertise on – For advertising on contact LeisureMedia360.

More Information →
Virginia is for Lovers Pride logo

Add your LGBT Designation to your Listings
Are you a Virginia business or event venue who are warm and welcoming to everyone, including LGBT family, couples and friends? If so, NOW is the time to visit to add/update your listing on BE SURE TO CHECK the ‘LGBT-friendly” box. We need events, wedding venues, wineries, craft breweries, distilleries, cideries, itineraries, dining, shopping, and outdoors. You’ll also be featured on

Log into the Admin Tool to get started. Email Robin Mamunes at for assistance

More Information →

Consumer Services
Northern Virginia Gateway Welcome Center

New NOVA Gateway Welcome Center Enrollment
Enroll to distribute brochures, reserve an ad panel, run a digital spotlight on our 65” inch wall monitor or have a monthly tourism blitz at our NEW Northern Virginia Gateway Welcome Center, on I-95N, Mile Marker 107. Prorated fees for brochure distribution available for 2017. For more information contact Lindsay Slone, (804)922-7908 with HI Media.

More Information →

Bring LOVE to your Destination or Event
Request our popular LOVEwork to promote your destination and to create a memory for those who come to your event!  Please submit this LOVEwork application request. Note in the comments section on the form if you would like to lease the Pride LOVEwork rather than the Standard LOVEwork. For questions, contact Marie Henderson – (804) 545-5520.

More Information →

Groups, Sports and Meetings
Student performance at Busch Gardens

Performance Venues for Student Groups
Performance venues are an important and fundamental part of today’s traveling youth and students. Please add your performance venues to using this form. If you need to change existing information, email Stephanie Kenney.

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Virginia International Tattoo

Lead Reports Available from Domestic Sales and Marketing
It’s never too late to create or enhance your domestic sales database and potential business by requesting sales leads generated from desk side buyer appointments and trade shows. For a complete listing of tour & travel and meetings & conventions business development e-reports, visit Contact Stephanie Kenney for e-reports.

More Information →
Pet at the Hotel Monaco

Domestic Sales Blog
Please send your recommendations for the following to Stephanie Kenney by Friday, June 16:

  • Meetings & Conventions: Pet-Friendly Conference/Convention Centers and Hotels
  • Tour & Travel:Trip Ideas and Itineraries for Girlfriend Getaways

Read the Blog →

International Marketing
Scott Balyo, Executive Director of CRUSA

CRUSA Hires New Executive Director
Join us in welcoming Scott Balyo as the new Executive Director for Capital Region USA. Scott has more than 20 years’ experience in international tourism marketing, organizational leadership, marketing and communications. Having worked for corporations and non-profit organizations, Scott brings diverse experience, a fresh perspective and passion for the tourism industry to CRUSA. Scott will be joining our team at IPW 2017 in DC. He replaces Matt Gaffney, who retires on June 30.

More Information →

Virginia Film
Virginia Film Lovers

Audience Awards Online Short Film Contest
Calling all film lovers! Virginia Tourism and the Virginia Film Office have partnered together to launch an online short film contest! We will be accepting submissions until July 17, 2017. $15,000 will go to the winning shorts- so don’t miss out! The contest is managed by the Audience Awards platform; for full details go to For more information contact: Emily Wyman.

Learn More →

Education and Workshops
Virginia is for Lovers

VTC Orientation Session
Join us for a one-and-a-half-day interactive session in Richmond where you will learn about VTC’s marketing strategies and programs and how you can work with VTC. Orientation is a must for tourism marketers, DMOs, managers/owners of Virginia tourism properties and those who want to increase their visitation. The remaining 2017 Orientation Dates: Sept. 27-28 and Nov. 29-30. Cost: $45.

More Information and Registration→
The Entrepreneurship Option

The Entrepreneurship Option
The workshop will help identify what it takes and
what it means to be a true entrepreneur instead of
an employee.Thursday, June 15, 2017
11:30 a.m. – 2:00 p.m.
SWCC Center for Education & Training
141 Highland Dr.
Lebanon, VA 24266
Free Lunch Provided

More Information →

Virginia Green
Virginia Green

It’s Time to plan a Virginia Green Vacation!
How can you plan an awesome vacation and help to protect the environment? With more than 1700 certified Virginia Green Travel partners statewide, you can TRAVEL GREEN wherever you go in Virginia. All Virginia Green-certified partners have made significant commitments to recycle and reduce wastes, and to reduce their energy and water consumption. You can plan your green vacation by going to

More Information →

Virginia in the News

10 Spring and summer Pop Festivals
New York Times

Amazing Trips – 3 Day Appalachia Hike
Perimeter North Lifestyle

Survive The Apocalypse In Five-Star Fashion

5 Must-See U.S. National Parks in Spring
CBS SF Bay Area

Hit the Trail: 7 Best Mountain Biking Camps
Daily Burn

5 of The Best Hot Springs In The United States

Supper at the Settlement

Virginia is for Beach Lovers Towel
Virginia is for Lovers Store
This super soft, American Apparel® brand, jersey t-shirt will have you fitting into the natural beauty and splendor of Virginia. Decorated with the Virginia is for Outdoor Lovers™ logo.
Order Now →

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Sign up for the Virginia Travel Post.
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Sign up for the Virginia Monthly eNewsletter. See how your destination, event or attraction is marketed to over 300,000 consumers.
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Grants and Funding
Information for the tourism industry about grants and funding sources.
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Workshop Opportunities
VTC partners with other Virginia agencies and organizations to assist you.
More information → needs Needs and New/Updated Features
See what we’re working on for and the blog.
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Tourism Statistics
Tourism Statistics
Website Visitation for May 2017
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901 E. Cary St., Suite 900, Richmond, VA 23219 | 800-847-4882