Virginia Travel Post for July 2017 - Virginia Tourism Corporation

Information for Virginia Tourism Industry Partners.

Virginia Travel Post for July

Music Festivals are in Full Swing - Lockn'

News and Opportunities for the Virginia Travel Industry

July 2017

GO Virginia Initiative

Offers opportunities for input from Virginia’s tourism industry

GO Virginia is a new initiative that will provide a framework for strengthening the economy in each Virginia region. Virginia travel industry partners are encouraged to engage with their GO Virginia Regional Councils. Think bold initiatives! All proposed projects should have significant economic impact and job creation. For more information visit www.VATC.org/GOVirginia.

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Brand USA – One Big Welcome!

Submit your recommendations for international travelers

ONE BIG WELCOME! Brand USA is looking for submissions from locals to welcome international travelers to your destination. For more information or to submit your own recommendation, please click here: https://www.thebrandusa.com/one-big-welcome

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Virginia is for Lovers

Virginia is for Craft Beer Lovers Promotion

Join VTC in promoting Virginia’s great Craft Beer destinations this summer for August Virginia Craft Beer Month.
In the near future, be on the lookout for an e-mail from VTC with detail on a user generated contest promotion. We’ll be giving some cool prizes to Virginia breweries who join in and help the most consumers understand why Virginia is for Craft Beer Lovers. VTC will also launch an integrated effort of owned, earned and paid marketing content in mid-July to promote August Virginia Craft Beer Month.

More Information →

VTC Industry Advertising Program

The 2018 Industry Advertising Plan offers affordable, flexible advertising opportunities for our industry partners’ campaigns, running from July 2017 – June 2018, with VTC investing and buying down more than ever before. There are more opportunities than just advertising in this plan, and it reflects both what we know partners need, and the current media landscape.

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Digital Marketing

Upcoming Content Marketing

Want to be included in a blog or an article on Virginia.org? Check out our content marketing calendar for things we are working on. You must be listed on Virginia.org for possible inclusion in any blog or article.
Log into the Admin Tool to get started. Email Robin Mamunes at [email protected] for assistance. See our content calendar for 2017.

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August Craft Beer Month and October Wine Month Events

We need your craft beer and wine events and activities now to help support August Craft Beer Month and October Wine Month. Content is pulled from Virginia.org so you must be listed through the admin tool for possible inclusion in promotions. Be sure your brewery is listed as well!
Log into the Admin Tool to get started. Email Robin Mamunes at [email protected] for assistance.

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Norfolk Botanical Garden Photo @alexmc757

Advertise in the Virginia Tourism eNewsletters and on Virginia.org

Advertising is available for placements on Virginia.org and in the monthly enewsletters.

Get information on pricing and the availability for the Monthly and seasonal emails.

Advertise on Virginia.org – For advertising on Virginia.org contact LeisureMedia360.

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Add your LGBT Designation to your Listings

Are you a Virginia business or event venue who are warm and welcoming to everyone, including LGBT family, couples and friends? If so, NOW is the time to visit http://admin.virginia.org to add/update your listing on Virginia.org. BE SURE TO CHECK the ‘LGBT-friendly” box. We need events, wedding venues, wineries, craft breweries, distilleries, cideries, itineraries, dining, shopping, and outdoors. You’ll also be featured on www.Virginia.org/LGBT.

Log into the Admin Tool to get started. Email Robin Mamunes at [email protected] for assistance

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Consumer Services

Northern Virginia Gateway Welcome Center

New NOVA Gateway Welcome Center Enrollment

Enroll to distribute brochures, reserve an ad panel, run a digital spotlight on our 65” inch wall monitor or have a monthly tourism blitz at our NEW Northern Virginia Gateway Welcome Center, on I-95N, Mile Marker 107. Prorated fees for brochure distribution available for 2017. For more information contact Lindsay Slone, (804)922-7908 with HI Media.

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Bring LOVE to your Destination or Event

Request our popular LOVEwork to promote your destination and to create a memory for those who come to your event! Please submit this LOVEwork application request. Note in the comments section on the form if you would like to lease the Pride LOVEwork rather than the Standard LOVEwork. For questions, contact Marie Henderson – (804) 545-5520.

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Host the Visitor Centers Seminar

Bring more than 100 dedicated tourism professionals to your city/county by hosting the 2018 Visitor Centers Seminar. Work closely with VTC to spotlight your tourism assets and help to educate our industry.

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Groups, Sports and Meetings

Lead Reports Available from Domestic Sales and Marketing

Have we told you lately that it’s never too late to create or enhance your domestic sales database and potential business by requesting sales leads generated from desk side buyer appointments and trade shows? For a complete listing of business development e-reports, visit Vatc.org.

Meetings & Conventions: Maryland Sales Mission, May 16-18, 2017

Contact Stephanie Kenney for e-reports.

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Domestic Sales Blog

Please send your recommendations for the following to Stephanie Kenney by Friday, July 21:

Meetings & Conventions: Special health and wellness services/programs for conference groups
Sports Marketing: Tournament quality softball/baseball complexes – specs and amenities
Tour & Travel: New or existing culinary themed experiences for the fall foliage or harvest season for 10 or more … more details

Read the Blog →

Grants and Funding

Scott Balyo, Executive Director of CRUSA

Virginia Tourism Corporation Marketing Leverage Program Applications

Applications will open on Sept. 6 and will be due back on Dec. 5. Note that if you want to take advantage of a draft review, the draft deadline will be Nov. 7 by 5:00 PM.
The VTC Marketing Leverage Program is designed to stimulate new tourism marketing programs through the creation of tourism partnerships, to leverage partners’ marketing budgets, and to extend the “Virginia is for Lovers” campaign.

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Grants and Funding

Audience Awards Online Short Film Contest

Calling all film lovers! Virginia Tourism and the Virginia Film Office have partnered together to launch an online short film contest! We will be accepting submissions until July 17, 2017. $15,000 will go to the winning shorts- so don’t miss out! The contest is managed by the Audience Awards platform; for full details go to Virginia.org/filmlovers. For more information contact: Emily Wyman.

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Virginia Film

Audience Awards Online Short Film Contest

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Education and Workshops

VTC Orientation Session

Join us for a one-and-a-half-day interactive session in Richmond where you will learn about VTC’s marketing strategies and programs and how you can work with VTC. Orientation is a must for tourism marketers, DMOs, managers/owners of Virginia tourism properties and those who want to increase their visitation. The remaining 2017 Orientation Dates: Sept. 27-28 and Nov. 29-30. Cost: $45.

More Information and Registration→

Downtown Intersections Conference

Downtown Intersections Conference
July 10-12, 2017
George Washington Hotel
Winchester, VA

More Information →

Virginia in the News

Surfing, falconry and other summer vacation pursuits

CNN Travel

Take a revolutionary road trip to Southeastern Virginia this summer

DC Refined

Virginia: True to Our Roots Wine and Dine

Baltimore Post Examiner

Best American History Vacation Spots

CBS New York

Family Vacation Destinations

The Rhode Show

23 Best Small Town Main Streets in America

Country Living

Summer road trip: Set out for All-American Roads

USA Today

Outside Beer Gardens Across America

USA Today

The South’s Best Beaches

Southern Living

The 13 Best Beaches in the United States

Oyster.com

Virginia is for Craft Beer Lovers pint glass

Virginia is for Lovers Store

Looking for a great way to make your party or event memorable? Consider these pint glasses! Each pint glass is 6 inches tall by 3.5 inches wide and holds 16 ounces of your favorite beverage. Decorated with the Virginia is for Craft Beer Lovers™ logo.

Order Now →