Information for Virginia Tourism Industry Partners.

Bluebell Trail at Bull Run Park

News and Opportunities for the Virginia Travel Industry
April 2017

Grants and Funding
Virginia is for Lovers

Virginia Tourism Corporation Marketing Leverage Program Applications opening soon!
Applications will open on April 11, 2017 and are due back no later than June 27 by 5:00 PM.  Note that if you want to take advantage of a draft review, the draft deadline is June 6 by 5:00 PM.
The VTC Marketing Leverage Program is designed to stimulate new tourism marketing programs through the creation of tourism partnerships, to leverage partners’ marketing budgets,  and to extend the “Virginia is for Lovers” campaign.

Learn More →

Digital Marketing
Social Media Guide

VTC Social Media Guide
View our Social Media Guide to connect with VTC’s social channels and hashtags.
View the Guide →

Summer, July 4th and Summer Cabin Rentals Content Needed
We need your summer events and festivals as well as your July 4th events! We also need your Cabin Rentals for Summer. We use this information in numerous blogs and articles we will be highlighting through our social channels and newsletters. We plan 3 months in advance. You must be listed on for possible inclusion.
Log into the Admin Tool to get started. Email Robin Mamunes at for assistance.See our content calendar for 2017.
More Information →
Norfolk Botanical Garden Photo @alexmc757

Advertise in the Virginia Tourism eNewsletters and on
Advertising is available for placements on and in the monthly enewsletters.

Get information on pricing and the availablity for the Monthly and seasonal emails.

For advertising on contact LeisureMedia360.

More Information →
Virginia is for Lovers Pride logo

Add your LGBT Designation to your Listings
With travel season here, now is the time to update your listings to let our LGBT travelers know that you are welcoming to all. Check the LGBT friendly option on your listing through the Adminstration Tool. Log into the Admin Tool to get started. Email Robin Mamunes at for assistance

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Consumer Services
Northern Virginia Gateway Welcome Center

New NOVA Gateway Welcome Center Enrollment
Enroll to distribute your brochures at our NEW Northern Virginia Gateway Welcome Center, on I-95N, Mile Marker 107.  With a trained staff of travel counselors, this is the perfect location to promote your attractions! Prorated fee available for 2017.

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Bring LOVE to your Destination or Event
Request our popular LOVEwork to promote your destination or to create a memory for those who come to your event!  For commercial purposes, submit this LOVEwork application. Please note in the comments section on the form if you would like to lease the Pride LOVEwork. For questions, contact Marie Henderson – (804) 545-5520.

More Information →

Groups, Sports and Meetings
Connect Marketplace

Partnership Opportunity at Connect Marketplace
VTC is offering two great affordable face time opportunities for you to network with the sports and association planners attending Connect Marketplace in New Orleans, LA on August 21-23, 2017. Past events have drawn 80-200 planners.  Email Joni Johnson to learn more.

More Information →
Group of bikers

Lead Reports Available from Domestic Sales and Marketing
It’s never too late to create or enhance your domestic sales database and potential business by requesting sales leads generated from desk side buyer appointments and trade shows.

  • National Tour Association, Feb.25-March 2, 2017 – St. Louis, MO
  • Rendezvous South, February 27-March 1, 2017 – Roanoke, VA
  • Travel South Showcase, March 12-15, 2017 – Branson, MO

Contact Stephanie Kenney these e-reports. For a complete listing of tour & travel and meetings & conventions business development e-reports, visit

More Information →

Domestic Sales Blog
Please send your recommendations/updates for the following to Stephanie Kenney by Friday, April 14:

Read the Blog →

International Marketing

IPW Volunteer Shifts Are Now Open!
IPW is the largest generator of travel to the United States, and will bring tour operators from around the globe to Washington, DC June 3-7.
We need you to  volunteer with us to show the world just how cool this city is! Once you have registered, you can select shifts that fit your schedule. Feel free to claim as many shifts as you want.

More Information →

Virginia Film
Virginia Film Lovers

Audience Awards Online Short Film Contest
Calling all film lovers! Virginia Tourism and the Virginia Film Office have partnered together to launch an online short film contest! The contest opens on December 3rd and will be accepting submissions until May 29th 2017. $15,000 will go to the winning shorts- so don’t miss out! The contest is managed by the Audience Awards platform; for full details go to For more information contact: Emily Wyman.

Learn More →

Virginia Green and Keep Virginia Beautiful
Virginia Green

Celebrate Earth Day All Month Long with Virginia Green Travel Partners!
The Virginia Green Earth Day celebration began on April 1st at the 3rd Annual Support Virginia Green Tourism Oyster Roast in Richmond and it featured all Virginia Green partners – 4 restaurants, 3 breweries, 5 wineries, 1 cidery, and 40 other Virginia Green travel partners in our silent auction (see the pics)!

Culminate with Earth Day celebrations at Virginia Craft Breweries as many of them are donating proceeds to the Virginia Green Travel Alliance on Earth Day (Saturday, April 22nd).  More details here.

More Information →
Keep Virginia Beautiful

Keep Virginia Beautiful and the Adopt-A-Highway program
Keep Virginia Beautiful is proud to announce a partnership with VDOT and the Adopt-A-Highway program. KVB will be promoting, supporting, and motivating volunteers to participate in this storied program for beautification and litter prevention along the roads of the Commonwealth. Learn more on how you can make a difference in the communities where you live and work.

More Information →
Keep Virginia Beautiful

30 in Thirty 2017 is Almost Here
It’s that time again! Since 2011, Keep Virginia Beautiful has awarded $145,000 for 195 different projects across Virginia! We’re awarding these grants again, in amounts from $500 to $1,000 to thirty different groups who want to make an impact in Litter Prevention, Recycling, Community Beautification, or Cigarette Litter Prevention.
Applications will be accepted on our 30 in Thirty Page from April 1st through April 30th!

More Information →

Education and Workshops
Virginia is for Lovers

2017 VTC Orientation Dates
Join us for a one-and-a-half-day interactive session in Richmond where you will you learn about marketing strategies and programs and how you can work with VTC. Orientation is a must for tourism marketers, DMOs, managers/owners of Virginia tourism properties and those who want to increase their visitation. 2017 Orientation Dates: June 7-8; Sept. 27-28; Nov. 29-30. Cost: $45.

More Information and Registration→
Virginia Cooperative Extension

2017 Virginia Community Viability Institute
April 19, 2017.
9 a.m. – 4 p.m.,
Hilton Richmond Short Pump
Reinventing your Business: Marketing from Obscurity to a Vibrant Destination
Featuring Marketing Expert Job SchallertRegister on-line by visiting Virginia CV Institute  and completing the registration.

More Information →
Virginia Agritourism Conference

2017 Virginia Agritourism Conference:  Agritourism in Virginia’s New Economy
Tuesday – Thursday April 18– 20, 2017
Hilton Richmond Hotel & Spa/Short Pump, Richmond, Virginia
More information contact Martha A. Walker, or call 434-766-6761

More Information and Registration→
Virginia’s United Land Trusts

Virginia Land Conservation & Greenways Conference
April 25-27, 2017,
Williamsburg, VA Virginia’s United Land Trusts is partnering with the Statewide Trails Advisory Committee (STAC) for this year’s Virginia Land Conservation and Greenways Conference.

More Information →

Virginia in the News

Living Legend
South Park Magazine
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Where to Eat and Drink Like a President
Fodor’s Travel
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26 Under-the-Radar Southern Towns for Girlfriend Getaways
Read More →

20 Unexpected Weekend Getaways to Plan This Summer
Country Living
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8 U.S. Solo Travel Destinations You Probably Haven’t Thought Of
Read More →

Look at a Virginia Resort’s Southern Hospitality & Try Its Lemon-Blueberry Bars
Community Table
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The Best New Breweries in America
Read More →
The South’s Best
Southern Living
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For Virginia, 2019 is an opportunity to assemble emerging global leaders
Richmond Times-Dispatch
Read More →

Virginia is for Wine Lovers Opener
Virginia is for Lovers Store
Beach-Niks are the perfect beach accessory! Keeps your items out of the sand. Decorated with the Virginia is for Beach Lovers™ logo. Sold in packs of 4 so you have plenty to share with your friends.
Order Now →

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Grants and Funding
Information for the tourism industry about grants and funding sources.
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Workshop Opportunities
VTC partners with other Virginia agencies and organizations to assist you.
More information → needs Needs and New/Updated Features
See what we’re working on for and the blog.
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Tourism Statistics
Tourism Statistics
Website Visitation for March 2017
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901 E. Cary St., Suite 900, Richmond, VA 23219 | 800-847-4882