Virginia Tourism Corporation

Information for Virginia's Travel Industry

  • about
    • Contact VTC
    • Operations and Finance
      • Consumer Services and Fulfillment
    • Virginia Tourism Corporation Board of Directors
    • Virginia Film Office
    • Diversity, Opportunity, and Inclusion Resources
    • Directions to Virginia Tourism Corporation Office
    • Employment Opportunities
  • marketing
    • Brand Management
      • Brand Campaigns & Initiatives
      • Industry Advertising Co-Op Program
      • Virginia Travel Guide Advertising
      • LOVEwork Reimbursement Program
      • Virginia Is For Lovers Logo Request
      • Creative Services
      • Advertising Opportunities
    • Communications
      • Public Relations
    • Content Marketing
      • Social Media
    • Digital Marketing
      • Get Listed on Virginia.org
    • Group Tours, Meetings and Sports Marketing
    • International Sales & Marketing
  • grants
    • Grants Portal/Foundant Registration
    • VTC VA250 Tourism Marketing Program
    • Tourism Development Financing Program
    • (VTC) Microbusiness Marketing Leverage Program
    • VTC Marketing Leverage Program
    • Virginia DMO Marketing Grants
    • Virginia Special Events & Festivals Program
    • Sign Up for VTC Grant Updates
  • partnership marketing
    • Partnership Marketing
    • Destination Development Managers
    • Business Resources
    • Development Resources
    • Workshops and Educational Opportunities
      • Virginia Tourism Orientation Program
    • Tourism Development Financing Program
    • Tourism Improvement Districts (TIDs)
    • DRIVE Outdoor
    • Tourism Zones
    • GO Virginia
  • research
    • Economic Impact of Travel
    • Economic Impact of Sports Tourism
    • Travel Data and Profiles
    • International Travel
    • Black Travel Research
    • Lodging Reports
    • Research Reports
    • Virginia Excise Tax Rates and Collections
    • Research Links
  • essentials
    • Sign Up for the Pulse of Virginia
    • Bulk Publication Order Form
    • LOVEwork Request
    • LOVEwork Reimbursement Program
    • Tourism Industry Contacts
    • Logo Request
    • Photo & Video Guidelines
    • Merchandising
    • Virginia is for Lovers Store
    • VTC Orientation
    • Virginia Film Office
    • Keep Virginia Beautiful
    • Virginia Green
    • VA-1 Tourism Summit
You are here: Home / Marketing / Brand Management / VTC Brand Team Webinars

VTC Brand Team Webinars

You’re invited to join the VTC Brand Team for a summer webinar series designed to help you make the most of VTC’s resources. From media planning and image resources to YouTube strategy and creative best practices, each team member will share the tips, tricks and tools available to help you maximize your marketing impact. 

For the best experience, please plan to join these webinars on a computer to access screen sharing with text and link details. All webinars will be recorded and added to this page the following week.

Please note: These webinars are geared toward members of Virginia’s tourism industry, including DMOs, localities and businesses. Members of the media and advertisers interested in these topics should contact us through the channels specified in the descriptions below.

FY23 Industry Advertising Co-Op

Lindsey Norment, Brand Director; Leah Reams, Brand Manager
Presentation PDF & Webinar Recording

Learn how to leverage VTC’s Industry Advertising Co-op to maximize your advertising impact – and how to stretch your budget even further with MLP funds. We’ll also provide some high-level media planning tips for a range of budgets.

Note: This webinar is for Virginia tourism partners. Advertising reps interested in the co-op program should contact Susan Zirkle with Mediahub.

Co-op Follow-up: Tripadvisor Media Manager

Emily Brillanti, Senior DMO Client Partner
Presentation PDF & Webinar Recording

Partners interested in the FY23 Tripadvisor Co-op may tune in to learn about the new self-service advertising platform, Tripadvisor Media Manager (TMM). Partners investing $500-$4,999 in the Tripadvisor Co-op must use this tool to manage their campaigns.

Leveraging VTC’s Image Library

Sarah Hauser, Creative Specialist
Webinar Recording

Learn how to access VTC’s digital image library and use it as a source for creative marketing materials. We’ll also discuss copyright basics and photography best practices so you can dot those legal i’s and cross those ethical t’s.

Note: This is a webinar for Virginia tourism partners. Media and travel/tour operators will need to follow the image request process on our Pressroom site.

YouTube Best Practices

Presentation PDF & Webinar Recording

Social platform? Search engine? Both? Learn how to maximize your presence on the web’s largest digital video service. We’ll go over some of the platform’s best practices, how you should cater your content to their audience, and offer some insights into VTC’s YouTube strategy.

Brand & Design

Ali Zaman, Creative Director

Learn branding best practices. We will provide an overview about what branding is, why it’s an important part of every successful business, and some beginner tips for strengthening your brand design.

Image & Video Sharing

Sarah Hauser, Creative Specialist
Presentation PDF & Webinar Recording

VTC would love to use your images and video clips in our marketing! Not only does it help us diversify our content, but it puts your locality in front of potential travelers. Learn how to legally share your marketing assets with us and gain exposure for your destination.

Brand Management

  • Brand Marketing Initiatives
    • Campaign: WanderLove
    • Campaign: Share What You Love
  • Industry Advertising Co-Op Program
  • Virginia Travel Guide
    • Order Bulk Guides
  • LOVEwork Reimbursement Program
    • Submit Application
  • Creative Services
  • Virginia Is For Lovers Logo Request
  • Additional Opportunities

Contact Staff

Lindsey Norment
Brand Director
lnorment@virginia.org
804-545-5578
Ali Zaman
Assistant Brand Director
azaman@virginia.org
804-545-5566
Grey Walters
Videographer
gwalters@virginia.org
804-545-5744
Sarah Ann Atkins
Brand Manager
satkins@virginia.org
804-545-5515
Christian Moquin
Creative Generalist/Graphic Designer
cmoquin@virginia.org
804-545-5567

Contact Us
Careers
Virginia is for Lovers Website
Virginia Film Office
Press Room
Log into Administration Tool
Virginia is for Lovers Store
Privacy Policy
Diversity, Opportunity, and Inclusion


VTC Expenditures
View VTC’s Expenditures

eVA Transparency Reportseva Transparency Reports

Copyright © 2023 – Virginia Tourism Corporation, 901 E. Cary St., Suite 900, Richmond, VA 23219

(804) 545-5500, [email protected]

All rights reserved.

This site uses cookies to enhance the user experience and measure marketing activities.
By continuing to use this website, you agree to their use. To find out more, please see our Privacy Policy
Accept
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT