LOVEwork Reimbursement Requirements & Guidelines:
- This reimbursement fund is available on a first-come, first-serve basis.
- VTC has final approval on all LOVEwork applications.
- This opportunity is geared towards family-friendly tourism destinations and is open to local tourism offices, convention and visitors bureaus, attractions, DMOs and localities to apply.
- Past LOVE creation reimbursement fund recipients/destinations/localities may re-apply but will be evaluated on a case-by-case basis.
- The LOVEwork must be permanent in highly-visible, well-trafficked areas (indoor or outdoor) that experiences high visitation and can be easily and SAFELY photographed and shared on social media.
- The proposed LOVEwork needs to be “life-sized” – large enough to make an impact when beside an adult in a photo!
- Projects should promote or incorporate local/regional themes, materials or items that are unique selling points for the destination (i.e. seashells for beaches, murals for historic downtowns, canoe paddles for outdoor adventure, etc.)
- The project applicant assumes all responsibility for maintenance and upkeep of the LOVEwork and agrees to secure any necessary permits or permissions for constructions/creations.
- Applicants cannot charge a separate fee to access the LOVEwork but it is acceptable to host the LOVE creation/artwork at a tourism destination that requires a fee (i.e. Mount Vernon, Monticello, Busch Gardens, etc.)
- Once the LOVEwork is built, it should remain in place for a minimum of a year after its placement. Should it become necessary for the LOVEwork to be removed from its location site, the Applicant must notify VTC of its removal.
NOTE: As of April 2020, new LOVEwork Applications are on hold. Previously approved LOVEworks are still eligible for reimbursement. Please contact Leah Harms with questions.
