Virginia Tourism Corporation

Information for Virginia's Travel Industry

  • about
    • Contact VTC
    • Operations and Finance
      • Consumer Services and Fulfillment
    • Virginia Tourism Corporation Board of Directors
    • Virginia Film Office
    • Diversity, Equity and Inclusion Resources
    • Directions to Virginia Tourism Corporation Office
    • Employment Opportunities
  • marketing
    • Brand Management
      • Brand Campaigns & Initiatives
      • Industry Advertising Co-Op Program
      • Virginia Travel Guide Advertising
      • LOVEwork Reimbursement Program
      • Virginia Is For Lovers Logo Request
      • Creative Services
      • Advertising Opportunities
    • Communications
      • Public Relations
    • Content Marketing
      • Social Media
    • Digital Marketing
      • Get Listed on Virginia.org
    • Group Tours, Meetings and Sports Marketing
    • International Sales & Marketing
    • Marketing Operations
  • grants
    • Tourism Development Financing Program
    • (VTC) Microbusiness Marketing Leverage Program
    • VTC Marketing Leverage Program
    • Virginia DMO Marketing Grants
    • Virginia Special Events & Festivals Program
  • partnership marketing
    • Partnership Marketing
    • Destination Development Managers
    • Business Resources
    • Development Resources
    • Workshops and Educational Opportunities
      • Virginia Tourism Orientation Program
    • Tourism Development Financing Program
    • Tourism Improvement Districts (TIDs)
    • DRIVE Outdoor
    • Tourism Zones
    • GO Virginia
  • research
    • Economic Impact of Travel
    • Travel Data and Profiles
    • International Travel
    • Black Travel Research
    • Lodging Reports
    • Research Reports
    • Virginia Excise Tax Rates and Collections
    • Research Links
  • essentials
    • Sign Up for the Pulse of Virginia
    • Bulk Publication Order Form
    • LOVEwork Request
    • LOVEwork Reimbursement Program
    • Tourism Industry Contacts
    • Logo Request
    • Photo & Video Guidelines
    • Merchandising
    • Virginia is for Lovers Store
    • VTC Orientation
    • Virginia Film Office
    • Keep Virginia Beautiful
    • Virginia Green
    • VA-1 Tourism Summit
You are here: Home / LOVEwork Reimbursement Program Application

LOVEwork Reimbursement Program Application

LOVEwork Reimbursement Requirements & Guidelines:

  • This reimbursement fund is available on a first-come, first-serve basis.
  • VTC has final approval on all LOVEwork applications.
  • This opportunity is geared towards family-friendly tourism destinations and is open to local tourism offices, convention and visitors bureaus, attractions, DMOs and localities to apply.
  • Past LOVE creation reimbursement fund recipients/destinations/localities may re-apply but will be evaluated on a case-by-case basis.
  • The LOVEwork must be permanent in highly-visible, well-trafficked areas (indoor or outdoor) that experiences high visitation and can be easily and safely accessed by the public.
  • The proposed LOVEwork needs to be “life-sized” – large enough to make an impact when beside an adult in a photo!
  • Projects should promote or incorporate local/regional themes, materials or items that are unique selling points for the destination (i.e. seashells for beaches, murals for historic downtowns, canoe paddles for outdoor adventure, etc.)
  • The project applicant assumes all responsibility for maintenance and upkeep of the LOVEwork and agrees to secure any necessary permits or permissions for constructions/creations.
  • Applicants cannot charge a separate fee to access the LOVEwork but it is acceptable to host the LOVE creation/artwork at a tourism destination that requires a fee (i.e. Mount Vernon, Monticello, Busch Gardens, etc.)
  • Once the LOVEwork is built, it should remain in place for a minimum of a year after its placement. Should it become necessary for the LOVEwork to be removed from its location site, the Applicant must notify VTC of its removal.

LOVEwork Reimbursement Program Application

  • Optional: Upload any supporting documents (concepts, images, etc.)
    Drop files here or
    Max. file size: 100 MB.

    LOVEworks

    • Brand Management
    • LOVEwork Reimbursement Program
      • LOVEwork Reimbursement Program Application
      • LOVEwork Press ReleaseTemplate – word doc
      • LOVEwork Media Alert/Invitation Template – word doc
    • LOVEwork Listing for Virginia.org
    • Bring LOVEwork to Your Destination or Event

    Contact

    Leah Reams
    Brand Manager
    lreams@virginia.org
    804-545-5568
    • Bloglovin
    • Facebook
    • Instagram
    • Pinterest
    • Twitter
    • YouTube

    Contact Us
    Careers
    Virginia is for Lovers Website
    Virginia Film Office
    Press Room
    Log into Administration Tool
    Virginia is for Lovers Store
    Privacy Policy
    Diversity, Equity and Inclusion


    VTC Expenditures
    View VTC’s Expenditures
    eVA Transparency Reports
    eva Transparency Reports
    • What is DRIVE 2.0?
    • DRIVE Outdoor
    • Why do we Need a Statewide Tourism Plan
    • Strategic Tourism Plan
    • Regional Plans
    • How to Guides

    Copyright © 2023 – Virginia Tourism Corporation, 901 E. Cary St., Suite 900, Richmond, VA 23219

    (804) 545-5500, [email protected]

    All rights reserved.

    This site uses cookies to enhance the user experience and measure marketing activities.
    By continuing to use this website, you agree to their use. To find out more, please see our Privacy Policy
    Accept
    Privacy & Cookies Policy

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
    Non-necessary
    Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
    SAVE & ACCEPT