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You are here: Home / LOVEwork Reimbursement Program Application

LOVEwork Reimbursement Program Application

LOVEwork Reimbursement Requirements & Guidelines:

Note: VTC is currently accepting LOVEwork applications. However, approvals of new applications may be delayed until FY21 funding is confirmed. As always, reimbursements are issued on a first-come, first-served basis. To be notified when funding is confirmed, please contact Leah Harms.

  • This reimbursement fund is available on a first-come, first-serve basis.
  • VTC has final approval on all LOVEwork applications.
  • This opportunity is geared towards family-friendly tourism destinations and is open to local tourism offices, convention and visitors bureaus, attractions, DMOs and localities to apply.
  • Past LOVE creation reimbursement fund recipients/destinations/localities may re-apply but will be evaluated on a case-by-case basis.
  • The LOVEwork must be permanent in highly-visible, well-trafficked areas (indoor or outdoor) that experiences high visitation and can be easily and SAFELY photographed and shared on social media.
  • The proposed LOVEwork needs to be “life-sized” – large enough to make an impact when beside an adult in a photo!
  • Projects should promote or incorporate local/regional themes, materials or items that are unique selling points for the destination (i.e. seashells for beaches, murals for historic downtowns, canoe paddles for outdoor adventure, etc.)
  • The project applicant assumes all responsibility for maintenance and upkeep of the LOVEwork and agrees to secure any necessary permits or permissions for constructions/creations.
  • Applicants cannot charge a separate fee to access the LOVEwork but it is acceptable to host the LOVE creation/artwork at a tourism destination that requires a fee (i.e. Mount Vernon, Monticello, Busch Gardens, etc.)
  • Once the LOVEwork is built, it should remain in place for a minimum of a year after its placement. Should it become necessary for the LOVEwork to be removed from its location site, the Applicant must notify VTC of its removal.

LOVEwork Reimbursement Program Application

  • Optional: Upload any supporting documents (concepts, images, etc.)
    Drop files here or

LOVEworks

  • Brand Management
  • LOVEwork Reimbursement Program
    • LOVEworks Tool Kit
    • LOVEwork Reimbursement Program Application
    • LOVEwork Press ReleaseTemplate – word doc
    • LOVEwork Media Alert/Invitation Template – word doc
  • Bring LOVEwork to Your Destination or Event

Contact

Leah Harms
Brand Manager
lharms@virginia.org
804-545-5568
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