VTC conducts research on an ongoing basis among travelers to the Commonwealth. Reports contained here are from this ongoing study that identifies the travel behavior and demographics of various travelers with Virginia. For custom profiles from this study, please scroll to the bottom of the page.
OVERALL VISITOR PROFILES:All Visitor Trips ProfileLeisure TripsBusiness TripsOvernight TripsDay Trips
Several years ago, VTC introduced a follow-up study named Virginia Module of TNS Travels America. Households traveled to Virginia were re-contacted in order to gain more specific information on travel party characteristics and the attractions and cities visited in Virginia. Below are the profiles from the follow-up survey by interest and region visited.
REGION:Central VA Blue Ridge HighlandsHeart of Appalachia Chesapeake BayCoastal VirginiaCoastal Virginia - Eastern Shore Northern VA Shenandoah Valley Southern VA Virginia Mountains
INTEREST:Arts & Culture Entertainment & Amusement Friends & Family Historic Sites & Civil War Sports Recreation Nature Outdoors
CY2015 Virginia Traveler Fast Facts
Below are highlights from the TNS Travels America
study for different Virginia traveler categories.
All Virginia Travelers InfographicAll Virginia TravelersDay TravelersOvernight TravelersOvernight TravelersTravelers with a Hotel Stay
Detailed report on the Virginia operated Welcome Centers. Report includes highway and ramp traffic, total visitation to each of the centers, and demographic and trip characteristic data from guest registries.