Tourism Divisions

Domestic and International Sales and Marketing

The VTC Domestic and International Sales and Marketing Divisions include domestic and international marketing and promotions. 

This division is responsible for planning, implementing and measuring marketing initiatives that target third-party sellers. 

Domestic Sales & Marketing

This division is responsible for planning, implementing and measuring marketing initiatives that target third-party sellers including tour operators, AAA/CAA counselors, consumers, media, receptive tour operators, and meeting and convention planners as well as Sports Marketing.  These buyer segments are reached through trade and consumer shows, sales calls, telemarketing, direct mail, sales missions and site inspection tours.

• Groups, AAA and Consumer Sales
• Meeting Professionals Sales & Marketing
• Sports Marketing

International Sales & Marketing

This division is responsible for planning, implementing and measuring the effectiveness of direct sales and marketing initiatives to our international visitors and vendors.

Canadian Marketing

Virginia markets itself to Canada with the support of one dedicated sales person and two in-market representatives.