• Research

    VTC's Research Team assists with a wide range of tourism-related data analysis and gathering, including the economic impact of tourism on the state and localities, visitor profiles, market share, consumer trends, and the VTC's advertising and marketing campaigns. The goal of the Research team is to provide detailed and timely information for those in the Commonwealth who are interested in the travel and tourism industry. 

    Economic Impact

    • This page provides detailed information about the economic contribution the travel and tourism industry makes in the Commonwealth and in local communities.
    • This page contains a link to a customizable database where you can explore and compare the economic impact of travelers' spending for any locality in Virginia.

    Travel Data and Profiles

    • This page contains statistics on trip characteristics and travel behavior in Virginia as well as demographics about Virginia's visitors.
    • Custom profiles that highlight trip characteristics for segments of travelers are included on this page.
    • Recent reports on visitation from Overseas and Canada can also be found here

    Traveler Attitudes and Trends

    • This page contains reports on the interests and perceptions of travelers in Virginia's primary and secondary markets as well as summaries of current consumer trends.
    • Reports include the quarterly Attitudinal Survey and results of Qualitative Research conducted on the VTC's behalf

    Lodging Reports

    • This page includes quarterly and annual reports from Smith Travel Research on lodging supply, demand, occupancy rates, room rates, and room revenue for the state, US, and various pre-defined regions.

    Links to Additional Resources

    • This page contains links to other state agencies, tourism research suppliers, travel associations, and various other travel research web sites.