Research
VTC Research Staff assist with a wide range of tourism-related data analysis and gathering, including visitor profiles, market share, the economic impact of tourism on the state and localities, and the VTC's advertising and marketing campaigns. The goal of the Research branch is to provide detailed and timely information for those in the Commonwealth who are interested in the area of tourism development.
Current Trends
- This page contains the most recent “Tourism Dashboard” as well as trend data for items included within the “Tourism Monitor.” Included are airport passenger data, car rental sales, gasoline sales, inquiry fulfillment, lodging trends, state & national park visitation, Virginia.org web stats, and welcome center visitation trends.
Economic Impact
- This page contains a link to a customizable database where you can explore and compare the economic impact of travelers' spending for any locality in Virginia.
- Information regarding the VTC+VCU Research Partnership and additional resources are also available here.
Travel Data
- This page contains statistics on trip characteristics and travel behavior in Virginia as well as demographics about Virginia's visitors.
- Custom profiles that highlight trip characteristics for segments of travelers are included on this page.
- Recent reports on visitation from Overseas and Canada can also be found here
Traveler Attitudes
- This page contains reports on the interests and perceptions of travelers in Virginia's primary and secondary markets. Reports include the quarterly Attitudinal Survey and results of Qualitative Research conducted on the VTC's behalf
Lodging Reports
- This page includes quarterly reports from Smith Travel Research on lodging supply, demand, occupancy rates, room rates, and room revenue for the state, US, and various pre-defined regions.
Links to Additional Resources
- This page contains links to other state agencies, tourism research vendors, travel associations, and various other travel research websites.
