Virginia is for Lovers Marketing Plan, Virginia is for Lovers Brand Vision and Virginia is for Lovers Brand Style Guide
The marketing plan, developed by the Virginia Tourism Corporation, details a strategic approach to the long-term brand strategy called the Brand Vision. The core strength of VTC’s marketing campaigns lie in product categories such as history, family fun, mountains and beach.
The Brand Vision is a plan developed to strengthen the “Virginia is for Lovers” brand to ensure it stays relevant to the evolving travel consumer. This plan provides a detailed map to follow to develop marketing messages about travel in Virginia.