Virginia Tourism Corporation

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You are here: Home / Marketing / Brand Management / Print Advertising Proposal Requirements

Print Advertising Proposal Requirements

Thank you for your interest in promoting Virginia Tourism.

We look forward to learning more about how you can assist us in generating more tourists, spending more money and staying longer in Virginia.

Listed below are some helpful hints as to how we evaluate marketing proposals.

We hope this information will provide insight into submitting your materials.

STEP 1: The Proposal

As a state agency, VTC requires all proposals to be submitted in writing.

STEP 2: Matching our Strategy

Please list how your marketing plan complements our marketing strategies listed in the Virginia Tourism marketing plan.

STEP 3: Leveraging Technology & Partnerships

Please list what other corporate or industry partners you will bring to the table to leverage our marketing dollars. Please indicate how corporate partner’s marketing goals coincide with our goals as indicated in the marketing plan and how you intend to approach the corporate partner. We are on an extremely tight budget this year and all proposals must include leveraging our monies for further value.

For example, if you are proposing a campaign at a cost to VTC of $10,000 – what other partners will also contribute that amount for a campaign totaling $30,000. We expect at least a 3-1 ratio on our investment.

Proposals that leverage our marketing dollars the most, in addition to providing added-value will be scored the highest for consideration such as reprints, promotions, e-zines, database lists, editorial, advertorial, etc, please highlight in your proposal.

  • How will you prove that your proposal will be successful in attracting tourists to Virginia?
  • What tracking methods and conversion, if applicable, do you implement as a part of your services?
  • If you offer a “pay-per-inquiry”, please note in the proposal.

This is extremely important – if you cannot prove that your campaign has generated qualified leads and/or tourists, please refrain from sending a proposal.

Again, thank you for your interest in Virginia Tourism.

We look forward to reading your proposal in the near future. Feel free to send it via e-mail to [email protected] or use snail-mail at Virginia Tourism Corporation, 901 East Cary St. Richmond, VA 23219

Brand Management

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Contact Staff

Lindsey Norment
Brand Director
lnorment@virginia.org
804-545-5578
Ali Zaman
Creative Director
azaman@virginia.org
804-545-5566
Grey Walters
Videographer
gwalters@virginia.org
804-545-5744
Sarah Ann Atkins
Creative Specialist & Photographer
satkins@virginia.org
804-545-5515
Christian Moquin
Creative Generalist/Graphic Designer
cmoquin@virginia.org
804-545-5567
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Copyright © 2023 – Virginia Tourism Corporation, 901 E. Cary St., Suite 900, Richmond, VA 23219

(804) 545-5500, [email protected]

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