
Work with Virginia Tourism to help create buzz for your destination or attraction!
Virginia Tourism Corporation’s Public Relations division (VTC PR) creates and communicates newsworthy announcements, press releases, and other material to the media, tourism industry, and general public. VTC PR works with key internal and external stakeholders, partner agencies, the Office of the Governor, members of the General Assembly, and other key voices to communicate VTC’s specific objectives and overall mission. VTC PR generates editorial coverage on the Commonwealth’s travel appeal, tourism assets, and agency accomplishments by hosting media tours, proactively pitching story ideas to media, and by creating news releases and media alerts that target national, regional, in-state and travel media.
![]() VTC regularly sends out story ideas media are working on. Sign up to get those leads delivered to your mailbox. | ![]() From artificial intelligence to multi-generational travel and digital detoxing, see what’s trending right now. |
![]() VTC compiles a collection of new, renovated or expanded attractions, accommodations and travel services to share with media. | ![]() VTC wants to help our partners make the most of their public relations strategies. Learn best practices here. |
Additional ways to work with VTC PR:
- Share when your locality is featured in the news or by a writer
- Help us host media in your area
- Invite the team to your area to learn more about it
VTC PR can help you with:
- Building in-state media lists
- Helping you find a good contact at publications
- Pitching exceptional story ideas to media
- Bring writers to your area for potential coverage
More Resources:
- To list your event on our website, contact Robin Mamunes
- If you are an industry partner requesting images or video content, contact Hannah Armstrong
- For all advertising inquires, contact Lindsey Norment



