2026 Virginia Tourism Orientation Program
Join VTC staff to learn about VTC’s programs and resources – research, development, funding and marketing opportunities that can help increase visitation to your destination, events and festivals, attractions or region.
VTC Orientation is a must for Virginia DMOs, tourism-related business owners, tourism marketers and representatives from Virginia attractions, restaurants, events, retail and lodging establishments.
Also, sign up for the The Pulse of Virginia: VTC’s Tourism News Update email where the session will be announced.
VTC’s Fall Orientation will be ‘In-Person’ in Downtown Richmond, VA
Wednesday, October 14 – Thursday, October 15
** Registration is capped at 30 participants on a first-registered basis. **
Recent Recordings
Password for each is “vtcorientation”
Day 1 dinner on your own > Dining suggestions downtown Richmond
* Payment options presented after registration is complete
901 East Cary St., Richmond, VA 23219
2nd fl. Conference Room / Suite 200 * Directions
Focusing on key areas of tourism marketing, development and funding, attendees will receive an introduction to VTC programs and services. To build a strong Foundation, VTC staff will give brief overviews on research and marketing opportunities. Building Momentum, the focus will shift to VTC grant programs which leverage and amplify marketing efforts, then weave in communications, groups/sports, global and welcome center marketing. Focusing on Growth, VTC staff will share efforts towards strategic and product development and the VA Film Office. Orientation will wrap up with a focus on Impact, industry partner success stories, proving ROI and developing next steps and action items to Maximize Tourism Potential of attendees and industry partners.