Virginia is for Lovers is one of the most highly recognized tourism slogans in the world! Find out how the VTC promotes its brand and Virginia as a tourism destination.
Who Should Attend?
This Orientation series is a must for tourism marketers, DMOs, managers/owners of Virginia tourism properties and those who want to increase their visitation. When the next session is scheduled, information on times and registration will appear below.
Virtual Orientation Schedule
Join Virginia Tourism Corporation (VTC) on March 23 -25, 2021 for a 3-day virtual event where you will learn about VTC’s marketing techniques, practices and how you can participate in VTC’s marketing programs and move forward together.
Register once to participate in all of the sessions for three days. Registration is free. All sessions will be recorded and added to the Orientation page.
Recent Recordings
- October 19
- October 20
- October 21
- October 22 – the deck for the Welcome Center presentation can be viewed here.
Password for each is “vtcorientation”
March 23: Day 1
- 9:00 – 9:05 am – “Welcome”
- 9:05 – 9:40 am – Research: “It all begins here. Is your Data Ready?”
- 9:40 – 10:40 am – Partnership Marketing
- 5-Minute Break
- 10:45 – 11:25 am – Welcome Center Opportunities / PMAP
March 24: Day 2
- 9:00 – 10:00 am – VTC Brand
- 10:00 – 10:45 am – Communications: PR, Social Media + Content Marketing
- 5-Minute Break
- 10:50 – 11:45 am – Digital Marketing
March 25: Day 3
- 9:00 – 10:30 am – Domestic Sales / International Marketing
- 10:30 – 11:15 am – Virginia Film Office
