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You are here: Home / Marketing / Content Marketing / Special Workshop!

Special Workshop!

Storytelling Staples

Your Blueprint For Great Destination Stories

This full-day event for travel industry partners will cover fundamentals of great travel storytelling & tools to improve day-to-day operations. Storytelling Staples is a one-of-a-kind opportunity to get insights and the behind-the-scenes of what makes stories compelling. Join award-winning journalist Yulia Denisyuk and VTC for a storytelling workshop aimed to elevate your skills in a full day of immersive workshops, discussions, and actual tools you’ll be able to use on the job.

Workshop Schedule:

Early morning: The anatomy of a story

  • 8:15 – 9:00 Gathering & Breakfast
  • 9:00 – 9:15 Welcome 
  • 9:15 – 9:45 What is a good story and why do we care?
  • 9:45 – 10:45 Interactive: How to find compelling angles & intrigue your audience with hooks
  • 10:45 – 11:00 Break

Late morning: Storytelling in practice

  • 11:00 – 12:00 Interactive: Content development & distribution (how to stand out in a fragmented media landscape)
  • 12:00 – 1:00 Tools you can use on a limited budget and manpower
  • 1:00 – 2:00 Lunch 

Afternoon: Best practices of working with media

  • 2:00 – 3:00 The journalist’s wish list
  • 3:00 – 4:00 The ABCs of successful partnerships 
  • 4:00 – 4:30 Wrap-up

Optional post-workshop meet-up at Place TBD

The workshop will take place Thursday, January 18th, 2024, 9 a.m. to 4 p.m., at the Quirk Hotel Charlottesville. Price is $50 per person.

Click here to secure your room at a special rate for workshop attendees.

Sign up today as space is limited.

About Yulia 

Yulia Denisyuk is an award-winning travel journalist who turned to a media career after working as a US Navy Sailor and a Fortune 500 brand manager. Yulia’s work appears in The New York Times, National Geographic Traveller, TIME, Conde Nast Traveler, BBC Travel, Vogue, Lonely Planet, and more. For past assignments, she’s shared a roof with nomads in Mongolia and traced the origins of Iznik tiles with artisans in Turkey. Yulia is the founder of NOMⴷD + JULES, a small-group travel company and Travel Media Lab, a platform and podcast for and about travel media. Yulia frequently speaks at conferences and events and teaches workshops around the world.

Registration has closed for this event.

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Contact Staff

Danielle Emerson
Content Marketing Director
demerson@virginia.org
804-545-5576
Patricia Keppel Anderson
Content Manager
panderson@virginia.org
804-545-5557
Taylor Paul
Social Media Manager
tpaul@virginia.org
804-545-5579
Liza Mickens
Social Media Specialist
lmickens@virginia.org
804-545-5574
Robin Schwartzkopf
Content Copywriter
rschwartzkopf@virginia.org

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