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You are here: Home / Grant and Funding Sources / VTC SPRING 2022 Grant Funding Recipients

VTC SPRING 2022 Grant Funding Recipients


VTC Marketing Leverage Program & Regional Marketing Program Grants

Applicant Organization NameEvent/Program NameFunding AmountLocalityGo Virginia Region
Academy Center of the ArtsThe Blackwater Music Festival$5,000.00Lynchburg2
Accomack-Northampton Planning District CommissionVirginia Water Trails$10,000.00Accomac5
Across the Way Productions, Inc./FloydFestFloydFest 2022: Heartbeat$5,000.00Floyd2
Alewerks Brewing CompanyChesapeake Experience$5,000.00Williamsburg5
Alexandria Hotel AssociationHotel Key Promotion$5,000.00Alexandria7
American Canoe AssociationRock the River 2022$5,000.00Fredericksburg6
An Occasion for the ArtsAn Occasion for the Arts$20,000.00Williamsburg5
Appaloosa Festival, LLCAppaloosa Festival: Rooted in Virginia$20,000.00Front Royal8
Appletown Media, LLC DBA Racing VirginiaRacing Virginia$10,000.00Richmond4
Appomattox for EqualityJuneteenth Celebration$5,000.00Appomattox2
Arlington County FairArlington County Fair$20,000.00Arlington7
Arlington County GovernmentEat. Drink. Love. In Arlington$10,000.00Arlington7
Arlington SportsThe Armed Forces Cycling Classic, presented by The Boeing Company$10,000.00Arlington7
Arsenal EventsStafford Race Series 2022$5,000.00Stafford6
Ashland Main Street AssociationDowntown Ashland is for Lovers$5,000.00Ashland4
Ashland/Hanover County“Center Your Universe”$20,000.00Ashland4
Association for the Preservation of Virginia Antiquities DBA Preservation VirginiaHistory’s a Free Ferry Ride Away$4,200.00Richmond4
Balloons Over RockbridgeBalloons Over Rockbridge Hot Air Balloon and Music Festival$10,000.00Lexington8
Barns of Rose Hill, Inc.Destination Barns$5,000.00Berryville8
Barren Ridge Vineyards LLCBalade Gourmande at Barren Ridge Vineyards$5,000.00Fishersville8
Beaver Dam Farm Sunflowers, LLCBeaver Dam Farm Sunflower Festival$20,000.00Buchanan2
Bedford TourismDestination Bedford Disc Golf$19,590.00Bedford2
Birthplace of Country MusicBristol Rhythm & Roots Reunion/Where Country Music Began$25,000.00Bristol1
Black Bear Productions LLCRed Wing Roots Music Festival$10,000.00Mount Solon8
Blue Mountain Barrel House & Organic BreweryRoad Trip to Nelson 29$5,000.00Afton9
Blue Ridge Crossroads Economic Development AuthorityBlue Ridge Crossroads Regional Tourism Campaign$5,000.00Galax1
Boars Head Resort – Winter WanderBoar’s Head Resort Winter Wander$5,000.00Charlottesville9
Buskey Cider on the BayCape Charles Craft Trail$5,000.00Cape Charles5
Cape Charles Main StreetFestive Events$5,000.00Cape Charles5
Cavalier Ventures, LLCVirginia Bourbon Invitational$5,000.00Virginia Beach5
Center for Independent Documentary, Inc.La Loba Festival$5,000.00Charlottesville9
Center of the Universe Brewing CoSummer Moon Music Festival$6,700.00Ashland4
Central Virginia Business CoalitionBuilding Bedford$5,000.00Forest2
Charlottesville & Albemarle CountyHistoric Vines. New Roots.$20,000.00Charlottesville9
Chincoteague Chamber of CommerceYou’ll LOVE Where We Take You$20,000.00Chincoteague5
Citizens for Central ParkHarbor for the Arts Summer Concerts$4,587.50Cape Charles5
City of GalaxGalax DMO$10,000.00Galax1
City of Harrisonburg Tourism and Visitor ServicesYour Basecamp for Adventure – Harrisonburg, VA/Meet in the Friendly City, Harrisonburg, VA$30,000.00Harrisonburg8
City of NortonHigh Knob Outdoor Fest$5,000.00Norton1
City of Salem TourismBike Carvins Cove/Sale Fair/Summertime Fun in Salem$45,000.00Salem2
Clarke County Historical AssociationArt at the Mill$2,608.00Millwood8
Clarksville Lake Country Chamber of CommerceVirginia Lake Festival aka LakeFest/Clarksville: On and off the Water Tour$15,000.00Clarksville3
Colonial Beach Chamber of Commerce8th Annual Colonial Beach Bike Festival$20,000.00Colonial Beach6
Community of Change, Inc.Portsmouth Pride Fest$10,000.00Portsmouth5
County of BrunswickGet a Taste of Brunswick County$2,500.00Lawrenceville3
County of PageWHY Page County$5,000.00Luray8
Crozet ParkCrozet Arts And Crafts Festival – Spring/Crozet Festivals$10,000.00Crozet9
CultureFixWinter Blues Jazz Fest$10,000.00Williamsburg5
Danville Museum of Fine Arts and HistorySHARE WHAT YOU LOVE: Weaving together Danville’s Story.$10,000.00Danville3
Danville Office of Economic DevelopmentVisitors Guide/City of Danville & Pittsylvania County$20,000.00Danville3
Dickenson County“Thrills from the Hollers to the Hills”$20,000.00Clintwood1
Discover BristolDiscover Bristol’s Winter Wonderland/Bristol Is For Entertainment Lovers$30,000.00Bristol1
Discover Shenandoah72 Hours on the Blue Ridge Whisky Wine Loop$10,000.00Luray8
Diversity RichmondEndless Summer of Pride$5,000.00Richmond4
Dominion Raceway & Entertainment, LLCThe Cars Tour$8,000.00Thornburg6
Drizzles LLCDrizzles New Ownership Revitalization$3,861.00Cape Charles5
DS Event SolutionsDig the Beach Volleyball Series$10,000.00Virginia Beach5
Eastern Shore of Virginia Tourism CommissionOn a wing and a beach/Stories of the Shore$27,550.00Melfa5
Encore Event Partners LLC/Taste of Blue RidgeUnearth, Savor, Nourish$10,000.00Winchester8
Exclusive Sports Acquisition Corp.Petersburg Half Marathon & 5K Race and Fitness Expo$20,000.00Petersburg4
Floyd CountyCalling All Outdoor Enthusiasts$15,000.00Floyd2
Friends of Southwest VirginiaSouthwest Virginia – Visit a Different Side of Virginia Marketing and Public Relations Campaign$20,000.00Abingdon1
Galax Fire Dept/HoustonFestHoustonFest$10,000.00Galax1
Galax Moose Lodge #73386th Old Fiddlers Convention$10,000.00Galax1
Glencoe Mansion, Museum & GalleryMary Draper Ingles: The Journey Home$5,000.00Radford2
Grayson CountyThe OLD, the NEW, the HIGHEST, and YOU/Share the Music, Share the Adventure, Share What You Love$29,945.00Independence1
Greater Reston Arts Center Inc. d/b/a Tephra Institute of Contemporary ArtTephra ICA Festival$20,000.00Reston7
Green Top Sporting GoodsThe 2022 Green Top Outdoor Initiative$30,000.00Ashland4
Halifax County Chamber of CommerceVirginia Cantaloupe Festival$5,000.00South Boston3
Halifax County Department of TourismHalifax County Field Trips/Taste of HalifaxVA$21,000.00South Boston3
Hampton Inn & Suites Reagan National AirportHampton NOVA Package$10,000.00Arlington7
Hampton Roads Soccer CouncilNorth American Sand Soccer Championships$20,000.00Virginia Beach5
HeART and Soul Brew FestHeartSoul 2022$5,000.00Richmond4
Heifetz International Music InstituteThe Heifetz Institute’s 2022 Festival of Concerts$12,450.00Staunton8
Highland County Chamber of CommerceHighland County Maple Festival$20,000.00Monterey8
Hilton Garden Inn Reagan National AirportHilton NOVA Package$10,000.00Arlington7
Historic St. Luke’s RestorationWanderlove: Visit St. Luke’s and Smithfield, Virginia$10,000.00Smithfield5
Historical Society of Western VirginiaA New Look at Link$2,650.00Roanoke2
Honaker Redbud Festival, Inc.40th Annual Honaker Redbud Festival$5,500.00Honaker1
Hopewell Downtown PartnershipHopewell Downtown Partnership$10,000.00Hopewell4
Irvington Business AssociationVisit Irvington, Virginia$5,000.00Irvington6
Ix Art Park FoundationCville Arts Winter Weekends/Charlottesville Arts Festival$15,000.00Charlottesville9
J&A RacingYuengling Shamrock Marathon Weekend$10,000.00Virginia Beach5
Jamestown-Yorktown Foundation, Inc.Military Through the Ages$10,000.00Williamsburg5
JBR Vineyards LLCStay, Play, Dine, Wine$5,000.00Radford2
Key West Cottages on the Chincoteague BayKey West Off Season Travel$10,000.00Chincoteague5
Lewis Ginter Botanical GardenOutdoor Family Fun in RVA$20,000.00Henrico4
Lexington and Rockbridge Area TourismWanderlove: Rocking Rockbridge Summer Six$10,000.00Lexington8
Lime Kiln Arts, Inc.Summer Concert Series$10,000.00Lexington8
Local-ISH Art gallery/ Live Local-ISH LLCRevitalizing Strawberry Street Cape Charles and with Local- ISH Art gallery$4,304.00Cape Charles5
Loudoun CountyThink you know Loudoun? Think again.$20,000.00Loudon7
Louisa County Chamber of CommerceUnplug & Play 2.0$5,000.00Louisa9
Louisa County Parks, Recreation & TourismHappening Around the Corner: Louisa County Events/Visit Louisa Mobile App$24,936.00Louisa9
Love Ridge Mountain LodgingLove Ridge Mountain Lodging Launch$10,000.00Charlottesville9
Luray-Page County Chamber of Commerce & Visitor CenterFall Access/Luray Triathalon$35,000.00Luray8
Mathews County Visitor & Information CenterExplore our Shoreline – Mathews County$10,000.00Mathews6
Middle Peninsula Chesapeake Bay Public Access AuthorityPaddlers Gone Wild$10,000.00Saluda6
Middlesex CountyMake Middlesex County Your Boating Destination$20,000.00Saluda6
Middlesex County Economic Development AuthoritySleep Under The Stars in Middlesex County$5,000.00Saluda6
Military Aviation MuseumSummer of Flight Marketing Program/Warbirds Over the Beach$20,000.00Virginia Beach5
Mount Rogers Regional PartnershipQuality of Life Campaign$5,000.00Wytheville1
Mubita, LLCGreat Dismal Swamp History$5,000.00Lightfoot5
Museum of the Shenandoah ValleyShenandoah Valley Origami Adventure$20,000.00Winchester8
National D-Day Memorial FoundationNational D-Day Memorial Web Redesign$5,000.00Bedford2
National Strategy for Community StrategiesQuest for Freedom$5,000.00Alexandria7
Nelson CountyNelson County Dark Skies Trail and Nelson WinterMarkt$20,000.00Nelson9
Norfolk Festevents, Ltd.“Wine” Down Along The Waterfront/46th Annual Norfolk Harborfest$30,000.00Norfolk5
Northern Neck Tourism CommissionSpring for the Northern Neck$20,000.00Warsaw6
Oak Ridge Racing AssociatesOverland Expo East 2022 MLP$10,000.00Arrington7
Onancock Main StreetExperienceOnancock.com 3.0$10,000.00Onancock5
Orange CountyOrange Uncovered$20,000.00Orange9
Patriotic FestivalPatriotic Festival$25,000.00Norfolk5
Pennington GapPennington Gap Trip/Lee County/Outdoor Entertainment Events/Lee County Tobacco Festival$30,000.00Pennington Gap1
Prince Edward CountyA Wonderful Week(end): Wellness, Working Remotely, Working Out$20,000.00Prince Edward3
Pulaski CountyPlay Outside/Pulaski County’s Sounds of Summer$25,000.00Pulaski2
Queen City Mischief & MagicQueen City Mischief & Magic Festival$16,616.00Staunton8
Quirk CharlottesvilleHistory, Hiking, and Heritage: A trip to Charlottesville$10,000.00Charlottesville9
Quirk RichmondLove, Happiness & Art$10,000.00Richmond4
Ralph Stanley MuseumRalph Stanley Museum$10,000.00Clintwood1
Rassawek VineyardCelebrate the Seasons at Rassawek!$2,188.00Columbia9
Replenish Ministries, INCReplenish Festival$10,000.00Willis2
Reston MuseumExplore Lake Anne/Reston Museum’s Walking Tours$5,000.00Reston7
Richmond Black Restaurant ExperienceRichmond Black Restaurant Experience$10,000.00Richmond4
Ride Gravista LLCGravista 2023$2,350.00Lexington8
River Rock Entertainment, Inc. DBA “Dr Pepper Park at the Bridges”Dr Pepper Park Summer of Fun!$5,000.00Roanoke2
Riverside Center for the Performing ArtsRiverside Center is for Theatre Lovers$5,000.00Fredericksburg6
Roanoke City Parks and RecreationGo Outside Festival$20,000.00Roanoke2
Roanoke Outside FoundationBlue Ridge Marathon/Down by Downtown$10,000.00Roanoke2
Roanoke ValleySummer Adventures in Virginia’s Blue Ridge$20,000.00Roanoke2
Rockingham County Fair AssociationRockingham County Fair$10,000.00Rockingham8
Rooster Walk Inc.Rooster Walk 12 Music & Arts Festival$10,000.00Axton3
Sandy River Outdoor AdventuresAdventure Virginia$5,000.00Rice3
Scott CountyStay A Week. A Month. A Lifetime.$20,000.00Gate City1
Shenandoah Apple Blossom FestivalShenandoah Apple Blossom Festival$20,000.00Winchester8
Shenandoah CountyTrail Treks and Road Rides in the George Washington National Forest$20,000.00Shenandoah8
Shenandoah Music TrailMusic Trail Event$5,000.00Swoope8
Shenandoah UniversityShenandoah Summer Music Theatre$10,000.00Winchester8
Shenandoah Valley Music FestivalSummer Music & Outdoor Adventure$10,000.00Woodstock8
Shenandoah Valley Travel AssociationGO BIG: Shenandoah Grand Tours!$20,000.00Luray8
Smith Mountain Lake Regional Chamber of CommerceSML Data Driven Targeted Digital/Smith Mountain Lake Wine Festival/Now That You’ve Found Us, Come Back and Explore$30,000.00Moneta2
Smithfield and Isle of Wight TourismTown & Country Campaign/Check In and Check Us Out-Destination Smithfield Wedding$30,000.00Smithfield5
Smyth County Tourism AssociationFind Your Fun This Weekend in Smyth County/Hungry Mother Festival/Music and More in the Mount Rogers High Country$40,000.00Marion1
SonRise Ministries IncSonRise Music Festival$10,000.00Virginia Beach5
South Hill Chamber of CommerceVirginia is for Lovers of Hometown Christmas 2022$10,000.00South Hill3
Southern Gap Outdoor AdventureSouthern Gap Mountain Mayhem$10,000.00Grundy1
Southern Revere Cellars LLCLand Made$10,000.00Louisa9
Southwest VA – Heart of AppalachiaStreams and Strings/Appalachian Backroads$30,000.00Saint Paul1
Sports Backers2022 Richmond Marathon$10,000.00Richmond4
SRC Productions, Inc.Stuart Beach Music Festival$10,000.00Stuart3
St. Paul TomorrowClinch River Days Festival/Pack Your Bags and Leave Tonight$30,000.00Saint Paul1
Staunton Augusta Art CenterArt in the Park$3,000.00Staunton8
Staunton Music FestivalStaunton Music Festival/BaroqueFest 2022$13,750.00Staunton8
Staybridge Suites Tysons McLeanStaybridge Suites Tysons McLean$10,000.00McLean7
Stick a Fork In ItStick a Fork 2022$5,000.00Richmond4
Stratford HallWine & Oyster Festival$10,000.00Stratford6
Summer Stage LLCSummer Stage @ The Blackburn 2022$10,000.00Staunton8
Surry CountyEverything Old is New Again/Surry County, Virginia LOVEworks$25,000.00Surry5
The Art of Noise RVAAON RVA 2022$5,000.00Richmond4
The Artists GalleryBask in the Art of Virginia Beach$5,000.00Virginia Beach5
The Barter Foundation, Inc State Theatre of VirginiaStay and Play in Abingdon$20,000.00Abingdon1
The Colonial Williamsburg FoundationTravel through History: A Virginia Road Trip$20,000.00Williamsburg5
The Cook FoundationGloucester Arts Festival$5,000.00Gloucester6
The Front PorchBoots and Bling Fall Gala$4,350.00Charlottesville9
The IRONMAN GroupIRONMAN 70.3 Carilion Clinic Virginia’s Blue Ridge$10,000.00Roanoke2
THE NATURE BUSExplore the Outdoors on the Nature Bus$5,000.00Norfolk5
The SlipsSharing Kinsale’s Waterfront$10,000.00Kinsale6
The Virginia Nottoway Indian Circle & Square Foundation, Inc.The Virginia Nottoway Indian Tribe “Beyond Powwow”$6,785.00Surry5
The Virginia Peanut FestivalThe Virginia Peanut Festival$5,000.00Emporia4
The Williamsburg Winery, Ltd.Virginia Peninsula AVA Tasting Trail$10,000.00Williamsburg5
Tom Tom FoundationTom Tom Festival$10,000.00Charlottesville9
Town of Bedford Virginia – Economic Development OfficeDestination “Centertown” Bedford VA$2,400.00Bedford2
Town of Big Stone GapBlue Highway Fest / Heritage Music Week$30,000.00Big Stone Gap1
Town of Boydton, VirginiaHistoric Walking Tour$5,000.00Boydton3
Town of ChristiansburgRockin’ Main Street$1,250.00Christiansburg1
Town of ClarksvilleTown Website Modernization$5,732.00Clarksville3
Town of Colonial Beach54th Annual Potomac River Festival/VisitCBVA$15,000.00Colonial Beach6
Town of CulpeperCulpeper DEI Brand and Campaign$20,000.00Culpeper9
Town of DamascusEat, Play, Stay in Trail Town USA/Appalachian Trail Days Festival$39,100.00Damascus1
Town of HaysiHaysi’s Russell Fork Autumn Fest$5,000.00Haysi1
Town of KilmarnockGetaway to Kilmarnock/Steptoe District$25,000.00Kilmarnock6
Town of LebanonCedarFest$5,000.00Lebanon1
Town of OccoquanFall Arts & Crafts Show$10,000.00Occoquan7
Town of OnancockExperience Onancock: The Walkable Water Town$20,000.00Onancock5
Town of Rocky MountDiscover Rocky Mount$10,000.00Rocky Mount2
Triangle Center for Development DBA Petersburg Center for Development, Inc.The Halifax Music Festival “On the Ave”$4,700.00Petersburg4
Twin Creeks DistilleryVirginia Spirits Shine Bright in Downtown Rocky Mount and Franklin County’s Moonshine Capital$10,000.00Rocky Mount2
Uptown PartnershipSEARCH(S) – Sharing the Excitement of Arts, Recreation, Culture, History and Sports in Martinsville-Henry County$5,000.00Martinsville3
Urbanna Oyster Festival FoundationUrbanna Oyster Festival$10,000.00Urbanna6
US EnduranceUS Endurance Gravel Grinder National Championship$10,000.00Bluemont7
VA Black Business DirectoryVirginia Black Business Expo$10,000.00Fredericksburg6
Venture Richmond EventsThe Richmond Folk Festival/Friday Cheers$25,000.00Richmond4
ViBe District Virginia BeachWanderlove: 5th Annual ViBe Mural Festival$10,000.00Virginia Beach5
Virginia Amateur Sports, INCVirginia Commonwealth Games$20,000.00Lynchburg2
Virginia Arts FestivalVirginia International Tattoo and Norfolk NATO Festival – An International Celebration$20,000.00Norfolk5
Virginia Beach Neptune Festival48th Annual Neptune Festival Boardwalk Weekend$25,000.00Virginia Beach5
Virginia Capital Trail FoundationCap2Cap$10,000.00Henrico4
Virginia Festival of the WheelVirginia Festival of the Wheel$10,000.00Charlottesville9
Virginia George Co, Inc t/a Dough Boy’sEat, Drink, Stay, LOVE – Slice of Local/Slice of Love$5,000.00Virginia Beach5
Virginia Gold Cup AssociationVirginia Gold Cup is a Virginia is for Horse Lovers Event$5,000.00Warrenton9
Virginia Highlands Festival, Inc.73rd Annual Summer Virginia Highlands Festival/Connecting with Creativity & Craftsmanship$30,000.00Abingdon1
Virginia Hispanic Chamber of Commerce¿Qué Pasa? Festival$2,200.00Richmond4
VIRginia International RacewayVirginia is for Racing Lovers Grand Prix$20,000.00Alton3
Virginia Museum of Contemporary ArtBoardwalk Art Show$25,000.00Virginia Beach5
Visit AlexandriaStay in the Moment$20,000.00Alexandria7
Visit NorfolkTreat Yourself for a Change$20,000.00Norfolk5
Visit Prince WilliamFind your Path in Prince William/USA BMX East Coast Nationals$20,000.00Prince William7
Water’s End BreweryVA’s Brews and Views$5,000.00Woodbridge7
Wayne Theatre Alliance, IncOutdoor Production$10,000.00Waynesboro8
WaynesboroFamily-Friendly Waynesboro$20,000.00Waynesboro8
Westfields Marriott Washington DullesSip & Savor Northern Virginia at Westfields Marriott$10,000.00Chantilly7
William King Museum Of ArtMistletoe Market/The Long Rifle in Virginia and The Open Road: The Art of the Motorcycle Exhibition$20,000.00Abingdon1
Workhouse Arts FoundationWorkhouse Arts Center – Annual Marketing$5,000.00Lorton7
Wytheville Convention & Visitors BureauGet Lost in the Moments, Not in the Crowd/Catch Your Breath in Wytheville$30,000.00Wytheville1
York County Economic DevelopmentSharpening the Edge$5,000.00Yorktown5
Zeiders American Dream TheaterProteus Festival$10,000.00Virginia Beach5
$2,774,802.50

What is the Virginia Tourism Corporation Recovery Marketing Leverage Program?

  • Matching grant program to leverage existing marketing funds.
  • Requires a research-based and measurable marketing plan.
  • Who is eligible: Virginia travel industry partners including small businesses, DMOs, private sector attractions, accommodations and events.
  • When: Next round of applications will open Fall 2022.
  • How: Online application portal; requires at least 50% cash or in-kind match.
  • For information and questions, please email [email protected]

This application period has now closed. The next round of applications will open Fall 2022.

Grants and Funding

  • Grant and Funding Sources
    • Additional Funding Sources
  • Virginia Tourism Grant Webinars
  • Commonwealth of Virginia (TDFP)

Contact Staff

Staci Martin
Grants Director
smartin@virginia.org
757-390-7330
Noah Salaah ad-Deen
Grants Manager
nsaddeen@virginia.org
804-545-5518
Shruthi Manimaran
Grants Coordinator
smanimaran@virginia.org
804-545-5577

Contact for Tourism Development Financing Program

Wirt Confroy
Director of Business Development
wconfroy@virginia.org
804-545-5552

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