Workshop Format
- DRIVE Tourism + Overview
- Target Audience Analysis
- Competition Analysis
- DRIVE Tourism + Itinerary Development
- Product Development Assessment
DRIVE Tourism+ is a statewide, community-led development grant program built from the findings of VTC’s Statewide Strategic Plan 2020-2025 and the latest VTC research and insights. The goal of the program is to create community-specific strategies that help communities to provide promotion and product development direction.
Participating communities in the DRIVE Tourism + Grant Program are required to complete a VTC-led workshop before submitting for grant funding. Upon completion of the workshop, participating communities will be able to apply for their $10,000 grant funding. See DRIVE Tourism + Grants and Helpful Information for project examples and grant funding criteria.
DRIVE Tourism+ workshop grant rounds are closed. Stay tuned for a new version of DRIVE Tourism available in 2026!