Director of Marketing & Public Relations
Charlottesville Albemarle Convention and Visitors Bureau (CACVB)
The CACVB is actively recruiting a Director of Marketing and Public Relations to join our team. The successful candidate will be responsible for planning and implementing marketing and PR strategy to achieve the CACVB’s objectives and performance measures as outlined by the City and County in the joint operations agreement. S/he will serve as the final approval subject matter expert with whom other managers and professionals throughout the organization may consult with in matters of management decisions, law, budget, operations, programs, or other areas of specialized knowledge and expertise. The Director of Marketing and Public Relations understands the roles/responsibilities and interactions/interdependencies of all units and divisions within the organization and directs efforts to improve: processes, procedures, methods, technologies, tools, equipment, terminology, standards, performance measures, and outcomes of work teams, units, and specialty areas on an organizational level.
Essential functions and responsibilities of the Director of Marketing & Public Relations include, but are not limited to, the following:
- Develop and execute marketing and public relations strategy to meet the goals of the CACVB; stay current on market research/trends/best practices;
- Manage marketing and public relations projects that involve two external agencies – design and oversee development of collateral and digital marketing materials. Maintain strong working relationship with (selected and prospective) vendors;
- Assist media persons through pitching, fact checking, itinerary development, FAM tours; maintain strong working relationships and regular communication;
- Administrative functions – time entry, County transactions, negotiating and coordinating purchases; Media research and buying for ads as well as development and placement of advertisements—both online and print; negotiate rates with ad sales reps through the County budgetary processes;
- Familiarization tour planning, coordination and execution or assistance for meeting planner, group tour, media and other key clients;
- Manage and guide marketing and public relations strategy; assist with development and prioritizing; evaluate/adjust goals and monitor achievement of performance measurements.
- Maintain strong relationships and regular communication with local and regional Tourism and Hospitality Industry community;
- Performs various other activities as required.
Education and Experience:
Bachelor’s degree or equivalent combination of education and work experience; Preferred certifications/memberships:
- PRSA
- CMP
- CTIS
- CDME
- APR/CEPR
- MBA/MTA
1-3 years direct experience in destination marketing organization, attraction, hospitality or other related field. Knowledge of communications, research, marketing, sales, public relations, writing, and understanding relevant trends in travel and tourism; practical hands-on experience in travel and tourism industry.
DEADLINE FOR APPLICATIONS: Open until filled (Open Until Filled (this posting will remain open for a minimum of 10 days)
PROCESS: For consideration please apply at https://albemarleva.tedk12.com/hire/ViewJob.aspx?JobID=4252
Office Assistant
Charlottesville Albemarle Convention and Visitors Bureau (CACVB)
Work for this position consists of varied duties involving a wide range of processes and methods relating to the established practices of an administration or professional field. Work requires a broad knowledge of County and/or school operations and frequent contacts with top-level officials. Work is performed under general supervision with considerable latitude for independent judgment.
Essential functions and responsibilities of the Office Assistant include, but are not limited to, the following:
- Responsible for completion of complex administrative and technical assignments. Significant part of job (>50%) is for tasks/processes completed entirely by the incumbent.
- Prepares correspondence for department and responds to general inquiries. Composes letters and memoranda independently. May prepare agendas and other documentation for meetings, including meeting minutes.
- Prepares complex reports specific to unit/department
- Answers and screens calls. Gathers information to provide appropriate response.
- Maintains calendars for supervisor and schedules appointments with internal and external attendees, board members, supervisors, etc.
- Provides direction for administrative staff who provides reception coverage for department. Responds to difficult customer-related issues and resolves them accordingly.
- Collects, verifies and enters complex unit/department-related information into database. Maintains database and keeps information current.
- Establishes and maintains files, frequently of a confidential and/or sensitive nature.
- Creates bulk mailings using databases and mail merge features.
- Performs various other activities as required.
Education and Experience:
Any combination of education and experience equivalent to attainment of a college certificate, associate degree or diploma or its equivalent and at least four years extensive, increasingly responsible experience in clerical work.
DEADLINE FOR APPLICATIONS: Open until filled (Open Until Filled (this posting will remain open for a minimum of 10 days)
PROCESS: For consideration please apply at https://albemarleva.tedk12.com/hire/ViewJob.aspx?JobID=4242
Part-Time Travel Specialist
Charlottesville Albemarle Convention and Visitors Bureau (CACVB)
The CACVB is actively recruiting a Part Time Travel Specialist to join our team. The successful candidate will be responsible for clerical work involving: providing information to tourists and residents who visit the CACVB. Primarily and most frequently the work done here is under direct supervision of the Visitor Relations Manager, and of a routine nature.
Essential functions and responsibilities of the Travel Specialist include, but are not limited to, the following:
- Greets visitors and directs persons to tourist attractions, medical or emergency facilities, hotels, restaurants or other services;
- Answers inquiries in person or by telephone;
- Researches subject matter as required, updates information files;
- Hands out and mails attraction brochures and assembles portfolios of same;
- Keeps records of visitation;
- Maintains reference file;
- Makes hotel reservations;
- Sells individual admission tickets to local music venues;
- Performs various other activities as required.
Education and Experience:
Any combination of education and experience equivalent to graduation from high school or GED equivalency. One year of work experience may substitute for one year of education, up to a maximum two years substitution.
Knowledge, Skills and Abilities:
Basic computer skills required. General knowledge of the location of tourist attractions in the City and County; thorough knowledge of the layout of the City and ability to direct people to events and attractions; ability to meet people and to establish effective working relationships with other employees and the general public.
DEADLINE FOR APPLICATIONS: Friday, October 4, 2019, 5:00PM EST.
PROCESS: For consideration please apply at https://albemarleva.tedk12.com/hire/index.aspx
Department of Parks and Recreation
Find open jobs on the DCR jobs page http://www.dcr.virginia.gov/jobs
