The Virginia Tourism Corporation (VTC) Marketing Leverage Program is designed to stimulate new tourism marketing programs through the creation of tourism partnerships and to extend the “Virginia is for Lovers” campaign. The objective of this program is to leverage limited marketing dollars, resulting in increased visitor spending, revenue, and jobs.
Please read the following as the Virginia Tourism Corporation is now accepting applications only through an online application system.
1. Click and download the Virginia Tourism Corporation (VTC) Marketing Leverage Program Terms and Conditions for an overview of the guidelines of the grant program. View Terms and Conditions
2. Click and download the sample VTC Marketing Leverage Program grant application to see the questions asked in the application, and an example of what VTC looks for in an application. Download Sample Grant Application
3. If you are the lead partner in your application, meet with your partners BEFORE you register for your account, and enter your partner’s information. Once you register for your account, and add your partners contact information, your partners will receive an email alerting them they are partners in your grant. Your partners need to be aware of their role in the application process before they receive this email!
4. Note that the lead partner will complete all narrative sections of the application, including the Marketing Calendar and Budget Items. The partners in the application will complete their contact information and their individual portion of the Performance Measure section. The partners will need to supply - to the lead partner - their market research, and their portion of the Marketing Calendar and Budget Items.
Ready to get started? To access the VTC Marketing Leverage Program On-Line Application, please click here.
Fact Sheet - PDF
VTC Brand Tool Kit - PDF
Planning Your Photo & Video Needs - PDF
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