This application cycle for the Fall 2023 VTC Microbusiness Marketing Leverage Program differs from past VTC Marketing Leverage Program applications. Below is a quick overview of the changes:
- Different online application than in the past.
- This is a 1:1 cash or in-kind marketing match program. Be sure to read the program instructions on how to value in-kind marketing match.
- Drop down boxes with pre-selected list of media and target markets.
- Eligible expenses dated from July 1, 2023 to April 30, 2024 are reimbursable if they promote small business and/or shoulder season visitation. Marketing line items should be focused on the dates of September 1, 2023 to May 31, 2024.
- Two funding tiers:
- $5,000 max award for tourism-oriented small businesses with less than 20 full-time employees. Part-time and seasonal employees do not count toward this cap, but that information is collected in the application.
- $10,000 max award for VTC-recognized Destination Marketing Organizations (DMOs), Virginia Main Street Organizations, Chambers of Commerce that engage in tourism marketing, Planning District Commissions that engage in tourism marketing, localities that engage in tourism marketing, and downtown merchant or other tourism oriented small business organizations that engage in tourism marketing.
Please review all the documents on the right hand sidebar including the Terms and Conditions, Instructions, FAQs, and Glossary of Terms. Please review the Terms and Conditions of this program for a list of eligible and ineligible expenses and other eligibility criteria.
This is a reimbursement program. No funds will be granted up front. Proof of invoicing, payment, and placement are required for reimbursement. Reimbursement instructions will be sent after award notification in late October. Virginia Tourism Corporation retains the right to determine eligibility of an organization for funding and retains the right to determine eligibility of specific marketing expenses for reimbursement. All marketing materials reimbursed under this program MUST contain the Virginia is for Lovers logo. No extensions will be granted for this program. All programs must end on or before May 31, 2024. Questions can be directed to: [email protected].
- Applications are due by 5:00 PM on Thursday, September 28, 2023
- Applications MUST be submitted in this portal. Emailed applications are not accepted.
- NO extensions to this deadline will be possible.
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