(VTC) Microbusiness Marketing Leverage Program Application

PLEASE NOTE: This application cycle for the VTC Microbusiness Marketing Leverage Program differs from past VTC Marketing Leverage Program applications. Below is a quick overview of the changes:

Different online application than in the past.
Drop down boxes with pre-selected list of media and target markets.
Eligible expenses dated from June 1, 2022 to May 31, 2023 are reimbursable if they promote small business and/or shoulder season visitation.
One funding tier:
- $5,000 max award for all applicants

Please review the Word Document that contains a checklist and helpful hints to help you complete your application. Please review the Terms and Conditions of this program. This is a reimbursement program.

Applications are due by 5:00 PM on Tuesday, September 20, 2022.
NO extensions to this deadline will be possible.
Award announcements will be made by late October.

Virginia Microbusiness Marketing Leverage Program

Hidden
Grant ID#
Applicant Information
Business Name*
EIN # (if a sole proprietorship, SS # is allowed.)*
Business Mailing Address*
Street Address Address Line 2 City State ZIP Code
Business/Organization Type*
How many full-time employees do you have?*
How many part-time employees do you have?*
Contact Name*
First Last
Contact Email*
Contact Mailing Address*
Street Address Address Line 2 City State ZIP Code
Contact Phone Number*
How much funding are you requesting from VTC?*
Please list your business/organization's web & social media info:
Virginia.org URL*
Twitter
Facebook
Instagram
TikTok
Website
Hashtags
Program Focus (10 Points)
Program Focus
Program Name
Program Start Date*
MM slash DD slash YYYY
Program End Date*
MM slash DD slash YYYY
Program Description
How will this program support small businesses during the tourism shoulder season( September 2022 through May 2023)?
Target Markets (20 Points)
You must choose one out of state market and one in-state metro market.
Out of State Target Market
Why did you choose this market?
In-State Large Metro Target Market
Why did you choose this market?
Partnerships/Hub & Spoke (25 Points)
If your business is the hub, what other businesses or attractions will folks visit. Who can you partner with on marketing? These are your spokes.
Lure*
Your business/destination/attraction
Spoke #1*
Spoke #2*
Spoke #3*
Why did you select these as your spokes?*
In-Kind Marketing Plan (10 Points)
In-Kind Marketing Plan (This is your match. This grant requires a 1:1 match. Be sure to read instructions on eligible items, how to value followers, and how to value earned media like magazine articles.)
Select Media Type
Placement Dates (Month/Year)
Amount
Media Description
(type of ad, target market, demographics, # of followers, etc.)
Select Media Type
Placement Dates (Month/Year)
Amount
Media Description
(type of ad, target market, demographics, # of followers, etc.)
Select Media Type
Placement Dates (Month/Year)
Amount
Media Description
(type of ad, target market, demographics, # of followers, etc.)
Select Media Type
Placement Dates (Month/Year)
Amount
Media Description
(type of ad, target market, demographics, # of followers, etc.)
Select Media Type
Placement Dates (Month/Year)
Amount
Media Description
(type of ad, target market, demographics, # of followers, etc.)
Select Media Type
Placement Dates (Month/Year)
Amount
Media Description
(type of ad, target market, demographics, # of followers, etc.)
Select Media Type
Placement Dates (Month/Year)
Amount
Media Description
(type of ad, target market, demographics, # of followers, etc.)
Grand Total In-Kind Marketing Match
Marketing Plan (25 Points)
Select Media Type
Placement Dates (Month/Year)
Amount
Media Description
(type of ad, target market, demographics)
Select Media Type
Placement Dates (Month/Year)
Amount
Media Description
(type of ad, target market, demographics)
Select Media Type
Placement Dates (Month/Year)
Amount
Media Description
(type of ad, target market, demographics)
Select Media Type
Placement Dates (Month/Year)
Amount
Media Description
(type of ad, target market, demographics)
Select Media Type
Placement Dates (Month/Year)
Amount
Media Description
(type of ad, target market, demographics)
Select Media Type
Placement Dates (Month/Year)
Amount
Media Description
(type of ad, target market, demographics)
Select Media Type
Placement Dates (Month/Year)
Amount
Media Description
(type of ad, target market, demographics)
Grand Total Marketing Plan
Performance Measures (10 Points)
Performance Outcome #1
Select Outcomes from Drop Down Box
Performance Baseline (Now)
Performance Goal (May 2023)
Performance Outcome #2
Select Outcomes from Drop Down Box
Performance Baseline (Now)
Performance Goal (May 2023)
Will receiving these funds allow businesses to stay open more days in the off-season? If the applicant is a small business, how will hours or days open be extended to stay open longer or more often from September 2022 through May 2023?
How will these funds help you retain or add any employees at your business or businesses in the community?
Bonus - VIFL Activation (5 Bonus Points)
How will you integrate the Virginia is for Lovers brand in your marketing and advertising materials? (Refer to grant instructions and Select from Drop Down Box)
VIFL Activation
Activation Details
VIFL Activation
Activation Details
VIFL Activation
Activation Details
VIFL Activation
Activation Details
VIFL Activation
Activation Details
VIFL Activation
Activation Details
VIFL Activation
Activation Details
Save and Submit
VERY IMPORTANT:
- Your application information is saved on our server as you enter it.
- If you need to leave the application, scroll to the bottom of the application and click “Save and Continue Later”.
- You will receive a unique URL that will allow you to go back into the application to make edits. BE SURE TO COPY THIS URL SO THAT YOU CAN GO BACK TO EDIT YOUR APPLICATION!
- You also can enter your email address and have the link sent to you.
- You will need to follow this procedure each time you leave the application in order to save your work.
Once you are ready to submit the Final Version, you will acknowledge the Acceptance of Terms.
- A SUBMIT button will appear
- At that point you may submit your application.
- Please note that once you submit, you will NOT be able to make any revisions to your application.
DEADLINE INFORMATION:
- Applications are due by 5:00 PM on Tuesday, September 20, 2022.
- NO extensions to this deadline will be possible.
- Award announcements will be made by late October.
Acceptance of Terms*
By clicking this checkbox and submitting this form, you are confirming that all information is final.
I have read and agree to the terms and conditions of the Microbusiness Marketing Leverage Program. I understand that failure to meet the requirements in the Terms and Conditions could result in forfeiture of the award and denial of reimbursements.

Save and Continue Later

Virginia Microbusiness Marketing Leverage Program

Applicant Information

Program Focus (10 Points)

Target Markets (20 Points)

Partnerships/Hub & Spoke (25 Points)

In-Kind Marketing Plan (10 Points)

Marketing Plan (25 Points)

Performance Measures (10 Points)

Bonus - VIFL Activation (5 Bonus Points)

Save and Submit