Tourism Development Plan
Step 2 in applying for the TDFP is the completion of the Tourism Development Plan.
This step must be completed and approved by VTC before continuing on with the TDFP application.
The plan is a template which collects project-specific information including …
(1) A clear and mutually agreed-upon deficiency (void) in the locality’s tourism product
(2) An accurate representation of a locality’s current tourism product and assets, infrastructure, marketing efforts and visitor profiles; and
(3) The return on investment (projected tax, FTE jobs and visitor spend) the proposed project will have to the local economy.
A Locality and Developer must present a clear mutually adopted understanding of how the proposed project will meet an identified deficiency (void) outlined the locality’s existing community development plan or business plan.
The Tourism Development Plan document allows the Applicant to gauge the locality’s tourism infrastructure, economy and business community, as well as a community’s social and cultural assets.
This includes a brief S.W.O.T. analysis, specifying a locality’s top three (1) Strengths (2) Weaknesses (3) Opportunities and (4) Threats.
The Applicant will also be asked to supply a current or existing marketing plan adopted by your community. A marketing plan is an official, adopted plan by which an organization or community can maximize its tourism potential. It answers key questions which provide direction for a community’s tourism marketing activities. A marketing plan brings together an organization’s research, particular goals, measurable objectives, brand ideals and other important considerations in one concise, executable directive.