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You are here: Home / Marketing / Brand Management / Industry Advertising Co-Op Program / Streaming Audio

Streaming Audio

pandora logo

Reach key audiences using streaming audio to create awareness and consideration of your destination, product or services.

Role of Channel: Awareness > Consideration

Contact: Kerry McNally


Why Pandora?

  • Pandora is the largest streaming audio platform in the U.S. with 92 million monthly listeners.
  • Reach your target audience in the right environment with vast targeting capabilities.
  • Program integrates audio and display opportunities.
  • Pandora will create audio spot for partners who do not have one.
  • Cost-efficient opportunity to reach a large audience.

As of July 1, 2019: Due to partner feedback – and in alignment with VTC’s own Paid Media Plan – Pandora has been added to the FY20 Co-Op Program.


PARTNER OFFER 


PANDORA AUDIO EVERYWHERE & DISPLAY EVERYWHERE
Raise awareness of your brand and offerings with a two- month package of Audio Everywhere (Mobile/Web/Tablet/ Connected Home/Connected Car), Display Everywhere or a mix of both.

VTC Reimbursement:

  • 50% reimbursement on spend
  • Maximum reimbursement of $5,000
  • Minimum order of $5,000 ($2,500 per month)

PROGRAM DETAILS

Targeting available by geography (county/DMA/MSA/ State) and demographics (age/gender).

AUDIO EVERYWHERE

  • One 30-second audio spot* (Must contain “Virginia is for Lovers” end tag)
  • Two banners (500×500, 300×250)**

DISPLAY EVERYWHERE

  • One banner ( 300×250)***

 

* Pandora can produce, with a maximum of one revision.
** Pandora can create, with a maximum of one revision, but partner must provide assets in a layered PSD format. If partner does not have a layered  PSD, Pandora will run the audio spot paired with Pandora-branded banners.
*** Pandora will provide creative services with a maximum of one revision, but partner must provide assets in a layered PSD format to participate.

Industry Advertising Co-Op Program

  • Facebook & Instagram
  • Blue Ridge Outdoors
  • LeisureMedia360
  • TripAdvisor
  • Google
  • Arrivalist
  • Comcast
  • Other Opportunities
  • Bloglovin
  • Facebook
  • Instagram
  • Pinterest
  • Twitter
  • YouTube

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