Reach key audiences using streaming audio to create awareness and consideration of your destination, product or services.
Role of Channel: Awareness > Consideration
Contact: Kerry McNally
Why Pandora?
- Pandora is the largest streaming audio platform in the U.S. with 92 million monthly listeners.
- Reach your target audience in the right environment with vast targeting capabilities.
- Program integrates audio and display opportunities.
- Pandora will create audio spot for partners who do not have one.
- Cost-efficient opportunity to reach a large audience.
As of July 1, 2019: Due to partner feedback – and in alignment with VTC’s own Paid Media Plan – Pandora has been added to the FY20 Co-Op Program.
PARTNER OFFER
PANDORA AUDIO EVERYWHERE & DISPLAY EVERYWHERE
Raise awareness of your brand and offerings with a two- month package of Audio Everywhere (Mobile/Web/Tablet/ Connected Home/Connected Car), Display Everywhere or a mix of both.
VTC Reimbursement:
- 50% reimbursement on spend
- Maximum reimbursement of $5,000
- Minimum order of $5,000 ($2,500 per month)
PROGRAM DETAILS
Targeting available by geography (county/DMA/MSA/ State) and demographics (age/gender).
AUDIO EVERYWHERE
- One 30-second audio spot* (Must contain “Virginia is for Lovers” end tag)
- Two banners (500×500, 300×250)**
DISPLAY EVERYWHERE
- One banner ( 300×250)***
* Pandora can produce, with a maximum of one revision.
** Pandora can create, with a maximum of one revision, but partner must provide assets in a layered PSD format. If partner does not have a layered PSD, Pandora will run the audio spot paired with Pandora-branded banners.
*** Pandora will provide creative services with a maximum of one revision, but partner must provide assets in a layered PSD format to participate.
