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You are here: Home / Campaign: Share What You Love

Campaign: Share What You Love

LOVE is the catalyst for doing amazing things that make us feel human – and see the humanity in each other. It connects and reconnects us to the things that are real— ourselves, our relationships, our roots and our world. That raw, human desire to connect with the people and the things we love leads us to Virginia …

And that’s why Virginia is for Lovers.

Note: Planning is underway for the 2021 Share What You Love campaign. Stay tuned for details.


2020 CAMPAIGN

The spring Share What You Love campaign – featuring a recently blended family on a device-free beach vacation – was paused in response to COVID-19. But as restrictions are lifted and consumers begin planning for travel again, it is important to re-enter the market with an inspirational message that keeps Virginia travel experiences top of mind.

As a subset of the Share What You Love campaign, “Find What You Love” defines the Virginia travel experience for consumers, reminding them that when they’re ready to travel, Virginia is here.

Questions? Contact Lindsey Norment.



2020 PROMOTION PLAN

VTC will leverage “Find What You Love” this summer and fall to highlight Virginia’s scenic beauty and outdoor experiences through paid media channels. However, our content strategy is “always on” – promoting statewide travel experiences year-round and reaching audiences through Search, Social, Earned Media and VTC Channels (Website, e-News and Blog).

Find What You Love/Share What You Love is heavily targeted to out-of-state markets. For VTC’s current in-state campaign, visit the WanderLove page.

Goal

  • Maintain top-of-mind awareness and consideration of Virginia as a travel destination.

Product Themes

  • Outdoor, Scenic Beauty

Audience

  • Summer: Families, Unattached
  • Fall: Couples, Unattached

Timing

  • June 29 – November 15, 2020

Channels: TV, Connected TV, Digital Banners/Video, Brand Partnership, Streaming Audio, Search, Social Media

Markets

  • Summer: Baltimore, Greensboro, Raleigh, DC
  • Fall: Baltimore, New York City, Philadelphia, DC

 



CREATIVE ASSETS

Stay tuned for partner engagement opportunities!

Brand Management

  • Brand Marketing Initiatives
    • Campaign: WanderLove
    • Campaign: Share What You Love
    • LOVE Lives Here
  • Industry Advertising Co-Op Program
  • Virginia Travel Guide
    • Order Bulk Guides
  • LOVEwork Reimbursement Program
    • Submit Application
  • Creative Services
  • Virginia Is For Lovers Logo Request
  • Additional Opportunities

Contact Staff

Lindsey Norment
Brand Director
lnorment@virginia.org
804-545-5578
Leah Harms
Brand Manager
lharms@virginia.org
804-545-5568
Ali Zaman
Art director & Photographer
azaman@virginia.org
804-545-5566
Ryan Trapp
Art director
rtrapp@virginia.org
804-545-5569
Sarah Hauser
Creative Specialist & Photographer
shauser@virginia.org
804-545-5515
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(804) 545-5500, webmaster@virginia.org

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