Virginia’s music scene boasts many different genres such as bluegrass, country, gospel, R&B, rock and roll, jazz, folk, and more. Virginia hosts dozens of events to showcase its rich musical history, with popular festivals that take place year-round. Among the largest are the American Music Festival, Lockn’ Festival, Galax Old Fiddler’s Convention, FloydFest, Hampton Jazz Festival, and Bristol Rhythm and Roots Reunion. Virginia also offers numerous smaller music festivals.
Music is an important driver of tourism in Virginia, and an important part of Virginia culture. The Virginia Tourism Corporation (VTC) Music Festival Sponsorship program’s purpose is to help promote the growth of – and to offset the costs incurred by – Virginia music festivals, and to also build Virginia’s brand as a music destination.
How do I apply?
- Download the Word Document application, PDF of the sample application, and FAQs in the box at the right.
- Complete the application and return no later than 5:00 PM on Thursday, February 21, 2019. THIS IS NOT A POSTMARK DATE!
Mail the application – to arrive no later than 5:00 PM on Thursday, February 21, 2019 – to:
Virginia Tourism Corporation
Attention: Angela Wiggins
901 East Cary Street
Richmond, VA 23219
NOTE: This will be the final year that the VTC Music Festival Sponsorship Program will be offered.
In the future, music festivals are encouraged to apply for marketing funding assistance through the VTC Marketing Leverage Program. More information on this program can be found at https://www.vatc.org/grants/leverageprogram/.