Virginia Tourism Corporation

Information for Virginia's Travel Industry

  • about
    • Contact VTC
    • Operations and Finance
    • Virginia Tourism Corporation Board of Directors
    • Employment Opportunities
    • Directions to Virginia Tourism Corporation Office
    • Virginia Film Office
  • marketing
    • Brand Management
      • Brand Campaigns & Initiatives
      • Industry Advertising Co-Op Program
      • Virginia Travel Guide Advertising
      • LOVEwork Reimbursement Program
      • Virginia Is For Lovers Logo Request
      • Creative Services
      • Advertising Opportunities
    • Communications
      • Public Relations
      • Social Media
      • Content Marketing
    • Digital Marketing
      • Marketing on Virginia.org
    • LGBT Marketing and Partnerships
    • Group Tours, Meetings and Sports Marketing
    • Consumer Services and Fulfillment
      • Virginia Welcome Center Services
    • International Sales & Marketing
    • Marketing Operations
  • grants
    • VTC Marketing Leverage Program
    • Tourism Development Financing Program
  • partnership marketing
    • Business Assistance
    • Development Assistance Resources
    • Destination Development Team
    • Workshop and Educational Opportunities
      • Virginia Tourism Orientation Program
    • Tourism Development Financing Program
    • Tourism Zones
    • DRIVE 2.0
    • Adventure Tourism Manufacturing
    • GO Virginia
  • research
    • Economic Impact of Travel
    • Travel Data and Profiles
    • International Travel
    • Black Travel Research
    • Lodging Reports
    • Research Reports
    • Virginia Excise Tax Rates and Collections
    • Research Links
  • essentials
    • Sign Up for the Virginia Travel Post
    • Employment
    • Bulk Publication Order Form
    • LOVEwork Request
    • LOVEwork Reimbursement Program
    • Tourism Industry Contacts
    • Logo Request
    • Photo & Video Guidelines
    • Merchandising
    • Virginia is for Lovers Store
    • VTC Orientation
    • Virginia Film Office
    • Keep Virginia Beautiful
    • Virginia Green
    • VA-1 Tourism Summit
You are here: Home / CRUSH FRIDAY

CRUSH FRIDAY

CRUSH FRIDAY

Virginia Tourism Corporation, along with our industry partners, is launching a year-long campaign aimed at getting Millennials to take the time they need. Our focus will be convincing them to dip their toe in the vacation pool in a way that’s low cost and low risk, but hugely rewarding. If we can get Millennials to take just one day off and spend it in Virginia, then maybe, just maybe, we can ease their fears, shift their mindset and save vacation for posterity.

The CRUSH FRIDAY campaign elevates our Virginia is for Lovers sub-brands to remind workers that there are way better things to do with their Friday than meetings, spreadsheets and microwaved lunches. They can spend it at a beach or music festival, over an amazing rosé or a dozen Olde Salts, on a mountaintop or paddleboard. Our campaign challenges misconceptions about vacation, demonstrates the breadth of amazing experiences Virginia offers and issues a clarion call for Millennials to take a well-deserved day—and crush it.

CRUSH FRIDAY

  • CRUSH FRIDAY
  • Why We Need the CRUSH FRIDAY Niche Campaign
  • The Millennial Work Martyr
  • Key Aspects of Campaign

CRUSH FRIDAY Toolkit

CRUSH FRIDAY

For more information, contact

Caitlin Castainca Johnson
Director of Operations and Industry Initiatives
ccjohnson@virginia.org
804-545-5529
  • Bloglovin
  • Facebook
  • Instagram
  • Pinterest
  • Twitter
  • YouTube

Contact Us
Careers
Virginia is for Lovers Website
Virginia Film Office
Press Room
Log into Administration Tool
Virginia is for Lovers Store
Privacy Policy
DEI Statement


VTC Expenditures
View VTC’s Expenditures
eVA Transparency Reports
eva Transparency Reports
  • What is DRIVE 2.0?
  • Why do we Need a Statewide Tourism Plan
  • Strategic Tourism Plan
  • Regional Plans
  • How to Guides

Copyright © 2021 – Virginia Tourism Corporation, 901 E. Cary St., Suite 900, Richmond, VA 23219

(804) 545-5500, webmaster@virginia.org

All rights reserved.

This site uses cookies to enhance the user experience and measure marketing activities.
By continuing to use this website, you agree to their use. To find out more, please see our Privacy Policy
Accept
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

SAVE & ACCEPT