Marketing Programs

Overview

VTC is offering three key marketing resources to partners who wish to use them: a refreshed WanderLove Creative Campaign; vetted Paid Media Programs; and helpful Media Planning Guidelines. These resources are meant to assist you in planning and implementing your ARPA-funded marketing plans. Your use of these resources is optional, not a requirement of ARPA funding, and you are welcome to use them in any combination that is helpful for you. 

Please note: Partners may not use ARPA funds for VTC’s annual Industry Advertising Co-op Program. Click here for a comprehensive list of eligible and ineligible expenses.

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Virginia ARPA Marketing Programs Webinar
The VTC Brand Team shared the resources available for ARPA-funded marketing efforts: refreshed WanderLove Creative, vetted Paid Media Programs, and helpful Media Planning Guidelines.

Watch the webinar recording or view the presentation PDF.

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Resources

WanderLove Creative

For: Partners seeking campaign creative to use in their marketing programs.

What: The newly refreshed WanderLove creative brings a sense of whimsy and nostalgia to this widely successful campaign. The focus will remain on road trips and safe travel experiences.

Resources:

• WanderLove Campaign
  • Creative Guidelines and Templates
    • Password: WanderLove2022
• Recommended Content Creators for partners with photo, video or graphic design needs.

Paid Media Programs

For: Partners seeking strategic media vendors to help achieve their marketing goals.

What: VTC is providing vetted advertising programs for consideration, but partners may ultimately choose to work with any vendor they’d like.

Resource: Paid Media Programs

Media Planning Guidelines

For: Partners seeking budget guidance media planning tips for paid advertising.

What: VTC has compiled budget examples and media planning tips to help you build your own paid media plan.

Resource: Media Planning Guidelines and Tips